Today we flip the script.

Director of Content Marketing, Vince Nero, chats with our founder, Ross, on a variety of SEO topics spanning algorithm shifts, link building, UX/UI and running and agency. Ross shares his new thoughts and theories, as well as how that has evolved since starting Siege Media 5+ years ago.

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Show Notes:

1:14: How much should SEOs be tuned in to algorithm shifts?

3:00: What to look for when an algorithm change happens

7:00: Quantifying links and link value to C-Suite

10:45: Industries that we say no to working with and our ideal client

13:22: Importance of building a brand on top funnel

16:48: Link relevancy, link volume and links to bottom funnel

21:59: How to make a business case for SEO and content changes

Check out our video version on YouTube as well:

Show Links:

Traffic Think Tank

How to Prove Outreach ROI with Link Value Ratio by Ross

What We Learned Analyzing the Cost Per Link of 500+ Posts by Caroline Gilbert

How to Build Links to Bottom Funnel Pages podcast episode

Follow Ross on Twitter

Follow Vince on Twitter

Produced by Cara Brown

Send Ross an email