SEO On-Air

As AI reshapes the search landscape, what does it really mean for SEO? In this episode of SEO On Air, host Koa Kauwe sits down with Cari Bacon, Head of Search at Fidelitas, and Evan Weber, Founder of Experience Advertising, to unpack the real impact of AI-driven search and generative engines. From zero-click results and evolving tracking challenges to brand visibility, conversion shifts, and the rise of AI influencers — they separate fact from hype and explore what marketers should truly focus on next. 

In this roundtable conversation, SEO experts Tarun Gehani,Director of SEO at Pure Visibility, Dan Hamilton,Director of SEO at Zero Gravity Marketing, and Alfredo Abreu SEO Manager at Jives media break down how artificial intelligence is reshaping the world of search. From optimizing for AI-generated overviews to refining traditional strategies that still move the needle, the discussion dives into what truly defines SEO success in 2025.

The trio shares hands-on insights from their agency experience — how client expectations are shifting, how to balance quick wins with long-term growth, and why the core principles of SEO remain as powerful as ever. It’s an honest, forward-looking take on how AI and search are evolving together — and what marketers need to do to keep up.

What does it really take to run a successful SEO agency in 2025? In this roundtable conversation, host Aaron sits down with Andrea Salemi of Blue Noda, Steve Scott of Tampa SEO Training Academy, Michael Fleischner of Big Fin SEO, and Lydia Martinez of Elle Marketing and Events to unpack the real challenges and wins behind agency life.

From building strong company culture and hiring the right people to maintaining accountability, managing client expectations, and adapting to the rapid rise of AI—this episode dives deep into the mindset, systems, and leadership skills that keep agencies thriving in an ever-changing digital landscape.

Whether you’re an agency owner, marketer, or entrepreneur, you’ll walk away with practical insights, relatable experiences, and plenty of “been there” moments from four leaders who’ve built their businesses from the ground up.

In this episode of The Power of Niche Marketing in SEO, Aaron Basil dives into a candid conversation with agency owners Ben Cservenyak and Lee Black, uncovering how niching down can unlock massive opportunities in digital marketing. From scaling in high-stakes industries like addiction treatment to harnessing AI for smarter strategies, they share why transparency, strong client relationships, and leveraging case studies are the real drivers of agency growth. Packed with insights on SEO, business development, and the future of marketing, this episode is a must-listen for anyone looking to grow an agency with focus and clarity.

In this episode, the "Roundtable" guests Ann Smarty, Jade Pruett, Michael Buzinski, and Josiah Partin delve into the evolving world of search, examining the ongoing debate between Answer Engine Optimization (AEO) and traditional Search Engine Optimization (SEO). They discuss whether the industry is undergoing a fundamental shift or if it's merely a new chapter for existing SEO practices.

The conversation covers the rise of AI-driven search and chatbots and the new challenges they present for marketers, including issues with attribution, visibility, and content strategy. While acknowledging these changes, the guests emphasize that timeless SEO fundamentals, such as authority, relevance, and compelling storytelling, remain crucial.

You'll hear insights on how to navigate the new landscape, the risks of creating low-quality, mass-produced content, and the power of a thoughtful, consistent strategy. The episode concludes with a key takeaway: future-proofing your brand in this new era may depend on being known for "one thing."

In this episode, Michael Hamburger, Founder & CEO of Ezzey Digital Marketing, shares his incredible journey of scaling a digital marketing business from 1 million to 36 million in just one year. He reflects on his early corporate career, the decision to launch his own agency, and the strategies that fueled such rapid growth. Michael also explores the impact of AI in marketing, his leadership philosophy of “humble swagger,” and why building a results-driven culture is at the core of Ezzey’s success.

Whether you’re an entrepreneur, marketer, or someone chasing the “laptop lifestyle,” this conversation is packed with insights on scaling, resilience, and creating sustainable digital growth.

Brent Feldman, CEO of Matchbox Design Group, joins me to share why so many businesses struggle with branding and how simplicity often becomes the ultimate solution. From user experience and transparency to breaking down silos and building stronger teams, Brent uncovers the biggest mistakes companies make and the lessons his agency has learned over nearly two decades. Whether you’re running an agency, building a brand, or looking to scale sustainably, this conversation is packed with insights on clarity, collaboration, and creating lasting impact. 

In this episode, Kerry Guard, CEO and co-founder of MKG Marketing, shares why a people-first approach is more powerful than ever in today’s digital landscape. She breaks down how prioritizing employees, clients, and even clients’ customers builds stronger relationships, fuels long-term growth, and creates marketing strategies that truly resonate. Kerry also opens up about balancing leadership with life, adapting to remote work, and where AI fits into a more human-centered future.

In this episode, Aaron sits down with Elizabeth Chabe, founder of High Touch Group and author of The Giants’ Ladder, to explore how scientists and engineers can successfully bring their innovations to market. Elizabeth shares her journey helping deep tech and life sciences companies navigate product-market fit, craft the right messaging, and balance thought leadership with lead generation. She also reflects on the importance of purpose-driven impact, her views on AI’s role in shaping the future of marketing, and why building businesses rooted in strategy—and humanity—matters now more than ever.

Whether you’re a scientist thinking about entrepreneurship, a marketer in the tech space, or someone curious about turning groundbreaking research into real-world impact, this conversation is packed with insights you won’t want to miss.

In this episode, we sit down with Solomon Thimothy, co-founder of OneIMS and Clickx, and a seasoned entrepreneur who has been helping businesses grow through marketing, sales, and lead generation since 2006. Today, he’s focused on building a fully AI-driven marketing agency that challenges traditional approaches to growth.

He shares how entrepreneurs can shift from incremental growth to exponential growth with the 10X framework, why AI must move from being a “tool” to becoming the foundation of strategy, and how blending inbound and outbound creates a growth engine that never stalls. Whether you’re a founder, marketer, or growth-driven professional, this episode will change the way you think about scaling smarter.