SEO On-Air

In this episode, we sit down with Dan Salganik,  CEO & Founder  of VisualFizz, a top digital creative agency, to explore how AI is truly reshaping the marketing world. Dan shares how his agency leverages AI tools to enhance efficiency without sacrificing creativity or client trust. From content development to project management, he breaks down the right way—and the wrong way—to integrate AI in a fast-moving digital landscape. 

We also discuss the pitfalls of overreliance on automation, the importance of human oversight, and how agencies can remain future-ready without losing their edge. 

Whether you're an agency leader, marketer, or just curious about how AI fits into real-world workflows, this conversation offers actionable insights and strategic takeaways from someone who's leading the charge. 

In this episode of SEO On-Air, Logan Rae, founder of Argon Agency, shares how she builds authentic and impactful marketing strategies for mental health and substance abuse treatment centers. From human-centered storytelling to SEO that actually works, Logan breaks down what it takes to connect with patients and their loved ones in moments that matter. Whether you're in healthcare marketing or looking to build trust-driven campaigns, this episode is packed with real talk and actionable insights.

In this episode of SEO On-Air, we sit down with Josh Webber, co-founder of Big Red Jelly, to unpack what it really takes to build a brand strategy that converts. From identifying your ideal customer to crafting a unique brand promise, Josh shares practical, no-fluff insights for startups and small businesses looking to stand out without breaking the bank.

Discover why most brands get positioning wrong, how to avoid common mistakes, and why different often beats better. Whether you're building your brand from scratch or rethinking your strategy, this conversation is packed with actionable advice and fresh perspective.

In this episode of SEO On-Air, Robert Royer—founder and president of Building Brands Marketing—dives into the evolving landscape of SEO and why it's no longer just about Google. From the rise of platforms like Reddit in search relevance to the growing impact of AI on content strategy, Robert shares his perspective on what trends matter most right now and what’s coming next. He also opens up about building a 24-person agency from scratch, how he balances team culture with client expectations, and how tools like ChatGPT are transforming the way agencies work. Whether you're a marketer, founder, or SEO enthusiast, this conversation is packed with insights you won’t want to miss. 

In this episode of SEO On-Air, Chris Jungjohann—Founder and CEO of Recess Creative—joins us to explore how AI is shaping the future of creative work. From strategic planning to visual storytelling, Chris shares how his team uses AI tools responsibly to boost efficiency without compromising creativity or ethics.

He dives into real-world examples of how Recess Creative blends research, design, and client collaboration, including the heartwarming “MealsGiving” initiative. You’ll also hear his honest take on design trends, how to test campaign ideas that resonate, and why timeless creative still matters in a tech-driven world.

Whether you're a marketer, designer, or creative leader, this conversation offers valuable insights into where AI fits—and where the human touch still leads.

In this episode of SEO On-Air, we sit down with Greg Finn — Partner at Cypress North, Co-Host of Marketing O’Clock, and a well-known voice in the digital marketing world — to explore why authentic, real-world content still outperforms AI-generated material. Greg shares his insights on how SEO is evolving with AI overviews, the role of human creativity in PPC, and why marketers should focus on originality over shortcuts. Whether you're building strategy or content, this is your guide to doing it right in the age of AI. 

In this episode of SEO On-Air, we’re joined by Ethan Giffin, founder and CEO of Groove Commerce, a leading agency specializing in B2B e-commerce and growth marketing. With nearly two decades of hands-on experience, Ethan shares the biggest mistakes B2B brands make when moving online—and what it really takes to build a scalable, profitable digital strategy.

From SEO fundamentals to niche focus, email marketing, and the rising impact of AI, Ethan unpacks the strategies that actually work in today’s evolving commerce landscape. Whether you're a mid-market manufacturer or a marketer looking to optimize your B2B approach, this conversation is packed with real-world insights you can act on today.

Join us for a thought-provoking conversation with Michael King, Founder & CEO of iPullRank, as he dismantles the common misconception that longer content automatically ranks better. With his unique fusion of tech-savvy and creative insight—from his days coding and rapping to leading a top-tier SEO agency—Michael explains why quality, originality, and user experience trump word count every time.

In this episode of SEO On-Air, you’ll discover:

• The false promise of “content length = SEO success”
• How heading quality & intent serve users best (and beat fluff)
• The real role of generative AI—not just writing content, but strategic amplification
• What enterprise teams often miss when scaling SEO
• Michael’s data-driven, experimentation-first SEO philosophy

Whether you're new to SEO or a seasoned marketer, this chat will challenge your assumptions—and shift how you create, optimize, and measure content success.

In this episode of SEO On-Air, Aaron is joined by Kris Tait, Chief Business Officer at Croud, who shares his journey from being one of the first hires at the agency to helping scale it into a global media powerhouse. Kris unpacks the shift from traditional performance marketing to a more holistic demand generation approach, highlights the importance of adaptability in global expansion, and discusses how AI is reshaping roles across the marketing industry. If you're looking to understand what it takes to grow internationally, balance brand and performance, or future-proof your marketing strategy, this episode is packed with insight. 

In this episode of SEO On-Air, Jake Leary, Senior SEO Account Manager at Fire&Spark, shares how the evolving role of AI is transforming the way SEO is planned, measured, and communicated. From navigating executive expectations to moving beyond vanity metrics, Jake breaks down how brands can align their SEO strategy with business goals—and why clarity and trust matter more than ever. If you’re looking to future-proof your SEO approach in an AI-driven world, this conversation is for you.