SEO On-Air

In this episode of SEO On-Air, Dan Brownsher, CEO of Channel Key, joins us to unpack two of the biggest forces transforming e-commerce today: AI and retail media. From Amazon's evolving ecosystem to the growing influence of AI-powered shopping assistants, Dan shares actionable insights for brands looking to stay competitive in an increasingly complex landscape. We dive into the realities of selling on Amazon, the myths of passive income, the importance of brand building, and how retail media is becoming a core growth engine. Whether you're a new seller or managing a large-scale operation, this episode is packed with strategies that matter in 2025.

In this episode of SEO On-Air, we’re joined by Derek Kent, SEO Director at iNet Media, to unpack the real power behind the 80/20 rule in SEO and client strategy. With over 16 years in the marketing space and a sharp focus on ethical, human-first SEO, Derek shares how prioritizing your top 20% of clients can drive 80% of your results—and why that principle holds true in both digital strategy and real-world business growth.

We also explore the evolving role of AI in SEO, the impact of Google’s Helpful Content Update, and why human creativity still matters more than ever. Whether you're a marketer, agency owner, or SEO professional, this episode is packed with actionable insights and fresh perspectives from someone who truly understands the game.

In this episode SEO On-Air, we’re joined by Charlee Waldrop, Associate Director of Brand Management at Luminize and a seasoned e-commerce strategist with deep expertise in Amazon SEO, DTC growth, and AI-powered marketing.

Charlee shares practical strategies to improve product visibility, drive high-converting traffic, and avoid outdated SEO tactics. We explore how AI is reshaping e-commerce, the critical differences between Amazon and DTC SEO, and why brands need to think beyond just keywords. Whether you're scaling a startup or optimizing a mature brand, this episode is packed with insights you can act on today.

In this episode of SEO On Air, we’re joined by Gareth Cunningham, Marketing Director at Ammo Marketing Group and a digital marketing veteran with over 20 years of experience. Gareth’s journey from commercial diving to leading SEO strategies is as fascinating as it is insightful. Now helping businesses navigate complex search landscapes, Gareth shares his thoughts on the shift from traditional SEO to “Search Everything Optimization,” the evolving role of backlinks, and how AI is reshaping the future of digital marketing. If you’re a marketer looking to stay sharp in an ever-changing landscape, this episode is packed with practical wisdom and forward-looking perspectives. 

In this episode of SEO On-Air, Tim Brown, founder and CEO of Hook Agency, shares how he built a purpose-driven business by balancing people and profit. From shaping a strong internal culture to choosing the right clients, Tim breaks down the mindset and strategies behind sustainable agency growth. We also explore the power of niche marketing, practical ways to use AI, and why leading with intention creates long-term impact. If you're looking to grow with clarity and conviction, this conversation is for you. 

In this episode of SEO On-Air, Michael Davern, Partner and CEO of Incept, joins us to share his journey from music to marketing leadership. Known for championing a strategy-first approach, Michael breaks down what truly sets Incept apart in a sea of service-driven agencies. He dives into the importance of starting with "why" in every client engagement, the role of AI in modern marketing operations, and why many common metrics and tactics are leading businesses astray. From balancing creativity with data to challenging the industry's overreliance on vanity metrics, Michael offers a clear, grounded perspective on how to build marketing that actually drives results. 

In this episode of SEO On-Air, we sit down with Daniel Herbert, Senior Manager of SEO and Paid Media at MJ2 Marketing, to explore how AI is transforming the digital marketing landscape. Daniel shares practical insights on combining paid and organic strategies, optimizing content for voice search, and making the most of today’s AI tools—without losing the human touch. From avoiding keyword stuffing to leveraging TikTok for B2B, this conversation is packed with smart, actionable advice for marketers navigating constant change. 

Sam Rahimi, Vice President of Earned and Owned Media at AdCellerant, joins us to break down the state of SEO in 2025. From debunking the “SEO is dead” myth to using AI tools the right way, Sam shares sharp insights on content strategy, link building, and why context matters more than keywords. Whether you're a local business or a national brand, this episode offers practical, no-fluff advice to help you cut through the digital noise and get found online. 

In this episode of SEO On-Air, Lora Kratchounova—founder of Scratch Marketing + Media—breaks down how B2B brands can move beyond features and start marketing the future. From brand positioning to account-based experiences, Lora shares insights from 25+ years in tech marketing and startup mentorship. A must-listen for founders and marketers alike. 

In this episode of SEO On-Air, SEO expert Aaron Mackel shares how brands can thrive in the ever-evolving search landscape of 2025. With over a decade of experience, Aaron dives into the power of user intent, emerging SEO trends, the role of AI in content, and why topical authority is more important than ever. He breaks down how real reviews impact visibility, how user behavior is shifting across platforms, and why being great at a few things beats trying to rank for everything. Plus, Aaron shares practical advice for local businesses, content creators, and teams looking to future-proof their SEO strategy.

Whether you're a seasoned marketer or just starting out, this is a conversation you won't want to miss.