In this episode, Björn and Vanda discuss how Agile frameworks, specifically Scrum and Kanban, can be incredibly helpful for SEOs. They explain that Agile is all about flexibility, iterative progress, and good collaboration. They dive into the Agile manifesto, which consists of four core values: individuals and interactions over processes and tools, working software over comprehensive documentation, customer collaboration over contract negotiation, and responding to change over following a plan. They then explain the roles, events, and artifacts of Scrum and Kanban, highlighting the benefits and considerations of each framework. They also discuss the possibility of blending elements of both frameworks. They provide practical tips for getting started with Scrum and Kanban and emphasize the importance of adapting the frameworks to suit the team's needs.
Agile frameworks like Scrum and Kanban can significantly enhance how SEOs manage their work
Scrum offers structured projects, regular feedback loops, and the ability to ship in packages
Kanban provides flexibility, continuous flow, and is ideal for ongoing tasks and quick adaptation
Blending elements of both frameworks, known as Scrum-ban, can be a good solution
Start with a simple board and work in progress limits, conduct regular reviews, and continuously improve processes
Adapt the frameworks to suit the team's needs and be flexible in adjusting processes00:00 Introduction and Overview
02:08 Understanding the Agile Manifesto
08:39 Exploring Scrum and its Benefits for SEOs
18:03 The Power of Kanban for SEOs
26:08 Comparing Scrum and Kanban for SEO
27:52 Practical Tips for Getting Started with Scrum and Kanban
31:20 Recap and Conclusion
Agile Manifesto: https://agilemanifesto.org/
Kanban: https://asana.com/resources/what-is-kanban
Scrum: https://www.scrum.org/resources/what-scrum-module
