I want to cover four things with you today. First, what's going on with Google and why so many site owners are nervous right now. Second, the local SEO basics that most Aussie businesses are still getting wrong. Third, what's changing in Google Ads that you actually need to know about. And fourth, I want to zoom out and talk about the economic backdrop, because honestly, you can't think about marketing spend in isolation from what's happening with interest rates, business confidence, and the new privacy rules landing on small business. So let's get into it.

I want to cover four things with you today. First, what's going on with Google and why so many site owners are nervous right now. Second, the local SEO basics that most Aussie businesses are still getting wrong. Third, what's changing in Google Ads that you actually need to know about. And fourth, I want to zoom out and talk about the economic backdrop, because honestly, you can't think about marketing spend in isolation from what's happening with interest rates, business confidence, and the new privacy rules landing on small business. So let's get into it.

Today we're diving into an exciting case study on enhancing online visibility for financial services. We'll be exploring how Ark Capital, a leading property fund manager in Australia, partnered with Design Box Digital to revolutionise their online presence and rank for real estate debt funds.

In this first episode of SEO Tips, we answer what is SEO and cover the basics of SEO for online marketing.

Welcome to the SEO Tips Podcast. Proudly brought to you by Design Box Digital - https://www.designbox.com.au