By Gert Mellak, SEO
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The podcast currently has 135 episodes available.
In episode 135 of the SEOLeverage Podcast, Gert Mellak discusses the need to convert website traffic into buyers. He stresses understanding search intent and how other platforms influence user behavior and purchases. Additionally, Gert talks about the value of a multi-platform strategy, researching audience habits, and engaging effectively.
In today’s episode of the SEOLeverage podcast, Gert discusses the importance of not just attracting traffic to a website but ensuring that traffic converts to buyers. He emphasizes the significance of understanding search intent and how platforms like Reddit, Facebook, and Quora are increasingly influencing user behavior and purchases.
Gert also highlights the need for a multi-platform strategy, including audience platform research to identify key platforms where the audience spends time, and a platform strategy to engage effectively on these platforms. He also mentions the use of tools like ClickUp to manage tasks and maintain consistent visibility.
Podcast Highlights:
00:00 Prologue
00:49 SEOLeverage Podcast Intro
01:11 Discussion on the challenges of finding buyers in a crowded online space
02:05 Explanation of how search engines are surfacing content from various sources
04:08 Real-world examples of how users find and choose products/services online
05:49 The importance of brand presence on platforms beyond Google
06:56 Introduction to the Platform Leverage program
08:15 Overview of creating a multi-platform strategy for consistent online engagement
09:40 Closing thoughts and invitation to learn more about leveraging multiple platforms
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
Resources:
Platform Leverage - A new project focusing on essential marketing strategies in the AI era
AI Tools mentioned:
ChatGPT
Perplexity
CoPilot
In episode 134 of the SEOLeverage Podcast, Gert Mellak delves into the SEO value chain, presenting it as a versatile framework that can be applied to SEO and broader business and life scenarios. The episode also highlights a new project called Platform Leverage, designed to help businesses navigate the changing landscape of AI and evolving user behaviors.
In this episode, Gert explores the concept of the SEO value chain, a powerful thinking framework that can be applied to various aspects of life and business. Gert explains how this framework helps organize thoughts, focus on crucial steps, and achieve desired outcomes in SEO and beyond. He also introduces a new project called Platform Leverage, designed to help businesses navigate the changing landscape of AI and user behavior.
Podcast Highlights:
00:00 Prologue
00:45 SEOLeverage Podcast Intro
00:55 Introduction of Platform Leverage, a new project focusing on marketing essentials
01:59 The importance of controlling brand narrative across platforms in the age of AI
02:33 Explanation of the SEO value chain and its role in achieving organic revenue
03:39 The importance of Site Audits in establishing a position within the SEO value chain
04:22 How the value chain concept applies to various life situations
05:58 Closing message
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
Resources:
Platform Leverage - A new project focusing on essential marketing strategies in the AI era
AI Tools discussed:
ChatGPT
Perplexity
Claude
In episode 133 of the SEOLeverage Podcast, Gert Mellak and guest Mario Peshev break down the key strategies used to grow a seven-figure business. Beyond quick fixes, this episode focuses on building a sustainable, long-term business. If you’re aiming to grow your digital business, the actionable advice in this episode is a must-listen for success.
In this episode of SEOLeverage, host Gert Mellak interviews Mario Peshev, CEO of DevriX and Growth Shuttle, and author of "MBA Disrupted." They explore strategies for growing successful digital businesses in today's rapidly evolving market. Mario shares insights on effective client acquisition, emphasizing the value of personal connections in an AI-dominated landscape.
The discussion covers key topics such as long-term business thinking, the importance of market research and customer feedback, and the benefits of maintaining long-term client relationships.
Podcast Highlights:
00:00 Prologue
01:01 SEOLeverage Podcast Intro
01:44 Gert introduces Mario Peshev and his extensive experience in digital entrepreneurship
02:36 Mario discusses his background in software engineering and his passion for learning
06:05 The importance of balancing art, craft, and science in digital specialties and entrepreneurship
08:41 Mario explains the concept behind his book "MBA Disrupted" and the need for practical business education
17:00 Discussion on effective client acquisition models for service businesses in the current market
20:57 The value of personal, direct conversations in client acquisition and the rise of events and communities
22:34 Mario shares insights on the declining efficiency of traditional outbound marketing and PPC campaigns
26:35 The importance of playing the long game and having a long-term focus in business
30:30 Gert and Mario discuss the significance of framing expectations and building brand affinity
35:25 The crucial role of market research and gathering customer feedback in product development
41:07 Mario emphasizes the importance of adapting to enterprise clients' needs in SaaS businesses
45:15 Discussion on the value of long-term client relationships and retaining institutional knowledge
49:55 Mario provides information on how listeners can reach out and learn more about his work and book
Connect with Mario Peshev:
Website: https://mariopeshev.com/
LinkedIn: https://www.linkedin.com/in/mpeshev/
X (Formerly Twitter): https://x.com/no_fear_inc
Book Website: mbadisrupted.com
Mario's Companies:
DevriX: devrix.com
Growth Shuttle: growthshuttle.com
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
In episode 132 of the SEOLeverage Podcast, Gert Mellak explains the detailed steps necessary to understand what caused your rankings to drop. A Google update impacting your website can be stressful, but you're not alone in dealing with it. Here, Gert breaks down the process of evaluating your site's performance and shares strategies to help you bounce back. Tune in to get actionable advice for ranking recovery.
Has your website been hit by a Google update? In this episode, Gert breaks down the steps to diagnose, analyze, and recover from ranking drops. Learn how to distinguish between update impacts and other factors, understand the nuances of core updates, and discover the long-term strategies for bouncing back. Don't miss these crucial insights for navigating the ever-changing SEO landscape!
Podcast Highlights:
00:00 Prologue
00:37 SEOLeverage Podcast Intro
00:47 Episode overview and reminder about show notes at SEOLeverage.com/podcast
01:43 Analyzing the cause of ranking drops
02:34 Importance of thorough analysis to identify affected pages and keywords
03:26 How Google core updates work and their impact on search results
05:27 Helpful Content Update: Its impact and recovery process
06:00 What steps to do when hit by a Google update
06:49 Call to action: Reaching out to SEOLeverage for assistance with Google update recovery
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
In episode 131 of the SEOLeverage Podcast, Gert Mellak and guest Jonathan Baker, an experienced M&A expert, share his deep insights into business acquisitions. Jonathan offers crucial advice for anyone considering selling or preparing their business for the future. Both Gert and Jonathan’s practical tips make the complex process of acquisitions easier to understand.
A successful exit strategy is essential for business owners considering selling their firms. In today’s episode, we are thrilled to host Jonathan Baker, an experienced M&A specialist from punctuation.com, who shared his invaluable insights into the world of business acquisitions.
Whether you're contemplating selling or simply want to future-proof your firm, this episode is packed with valuable advice to guide you through the process.
Podcast Highlights:
00:00 Prologue
01:00 Introduction of the episode and guest
03:47 What factors influence a firm's valuation in an acquisition?
05:44 Why do software firms generally command higher multiples than service businesses?
08:36 What are earnouts, and how do they typically work in professional services deals?
10:39 How are M&A deals typically structured?
12:48 When might it be more beneficial to keep a business rather than sell it?
15:52 What steps should business owners take to prepare their staff for a transition?
19:09 How do clients and employees typically react to a business being acquired?
24:18 Why might business owners consider acquiring other firms?
26:48 What are some practical tips for preparing a business for sale?
29:17 Best way to get in touch with Jonathan
Connect with Jonathan Baker:
Website: https://punctuation.com/
Sign up for their newsletter: punctuation.com/seoleverage
LinkedIn: https://www.linkedin.com/company/wearepunctuation/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
In episode 130 of the SEOLeverage Podcast, Gert Mellak dives into proven SEO strategies that eliminate the guesswork. You’ll also learn how to optimize your site and climb Google’s search rankings effectively. This guide is packed with actionable steps for success.
In this episode, we break down strategies from knowing what your audience talks about on social media platforms, to understanding exactly what type of content Google wants to rank, and even leveraging powerful internal and external linking techniques.
Whether you're a solo entrepreneur or a business owner, these insights can transform your approach to SEO and skyrocket your online visibility. So get ready for a step-by-step guide to conquering Google's search rankings!
Podcast Highlights:
00:00 Prologue
00:27 Podcast INTRO
00:36 Introduction to the episode
01:33 The Importance of Online Reputation Management
02:27 Keyword Research versus Audience Research
03:49 Matching Content with Google's Preferences
05:01 Creating Content that Stands Out
07:07 Importance of internal linking for better site structure and to support new content
08:15 Effective strategies for gaining links from external websites
10:26 Conclusion and Final Thoughts
Connect with Gert Mellak:
Website: https://seoleverage.com/
LinkedIn: https://www.linkedin.com/company/seoleverage
Email: [email protected]
In episode 129 of the SEOLeverage Podcast, Gert Mellak discusses the importance of diversifying your online presence across multiple platforms, especially in the age of AI. He explains that relying on a single platform can limit your brand's visibility and effectiveness in reaching a wider audience. The episode highlights how AI algorithms assess brand popularity based on a variety of factors and platforms, and the benefits of using forums like Reddit to enhance brand recognition.
AI's growing influence means your brand's presence on multiple platforms matters more than ever. Ensure you're connected to a wider audience by being active on various channels.
In today’s episode of the SEOLeverage Podcast, Gert talks about the evolving landscape of digital marketing in the age of AI. If you’ve been relying heavily on a single platform, it's time to rethink your strategy.
Podcast Highlights:
00:00 Prologue
01:03 Podcast Intro
01:13 Introduction to the episode topic
02:43 Why does focusing on a single platform limit your brand's visibility to AI algorithms?
03:22 What factors do AI algorithms consider when evaluating a brand's popularity?
05:32 Why is Reddit a valuable platform in the context of AI and brand building?
07:39 How can brands ensure their various online profiles are linked and optimized?
08:51 Recap
09:50 End
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
In episode 128 of the SEOLeverage Podcast, Gert Mellak and guest Tim Warren explore the future of AI and its influence on SEO. They discuss the impact of AI on industries, the limitations of large language models, and the need for emotional intelligence in AI systems. They also highlight the potential benefits and challenges AI poses for the legal sector and other white-collar professions.
In today’s episode of the SEOLeverage Podcast, Gert and his guest, Tim Warren discussed the future of AI technology and its impact on SEO. They emphasize the need to understand and embrace these changes to remain competitive while acknowledging the limitations of machine learning and AI in capturing human emotions.
They also discuss the potential impact of AI on the legal industry, proposing specialist AI engines and a shared platform for the entire industry. Finally, Tim Warren tells Gert about his hopes that Knowledge Graph will make it possible for Google to have personalized conversations that understand who people are.
Podcast Highlights:
00:00 Prologue
01:06 Introduction to the podcast episode topic and the guest
02:15 Tim Warren’s background and his role as a Chief Provocation Officer
03:46 The importance of asking questions in the face of change
04:39 AI impact on white-collar jobs
08:06 The Gartner Hype Cycle and AI's evolution
13:26 Rise and fall of AI companies
16:06 The Importance of Human Expertise in SEO
23:12 Why more and more people are utilizing AI for their online search
32:13 AI in Personal Finance
36:35 The importance of trust and personalization in AI
43:35 The role of digital companions
50:41 Where to connect with Tim Warren?
51:09 End
Resources:
ChatGPT - https://chatgpt.com/
Anthropic - https://www.anthropic.com/
OpenAI - https://openai.com/
Claude - https://claude.ai
CopilotAI - https://www.copilotai.com/
Perplexity - https://www.perplexity.ai/
Connect with Tim Warren:
LinkedIn - https://www.linkedin.com/in/tswarren/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
In episode 126 of the SEOLeverage Podcast, Gert Mellak delves into the concept of omnipresence in SEO and online marketing. He emphasizes the importance of engaging with audiences across multiple platforms and explains how strategic brand placement can influence both human and AI perceptions. The episode covers the benefits of omnichannel marketing, the role of AI, and the need for tailored content for different platforms.
In today’s episode, Gert talks about omnipresence and its relevance to SEO and online marketing. He points out that it’s not enough just to be all over the internet, but to place your brand strategically where your target audience is always available.
Gert also highlights the growing importance of AI and large language models in shaping brand perception. He explains how these models use content from various sources to train themselves, making it crucial for brands to actively engage with their audience across different platforms. This engagement not only influences how AI perceives your brand but also impacts your visibility in search results.
Hear more about how Omnichannel Marketing can affect your online presence in this episode.
Podcast Highlights:
00:00 Prologue
00:58 Podcast INTRO
01:08 Introduction to the episode topic
02:02 What is Omnichannel Marketing and why is it important for your brand?
03:45 The importance of engaging with audiences across different channels
06:46 Examples of how different platforms cater to different audiences
07:30 The importance of audience platform research
08:55 How covering a wider range of platforms can impact brand perception?
09:28 Practical considerations for omnichannel marketing, including tailoring content to each platform's specific audience and format.
10:30 End
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
In episode 127 of the SEOLeverage Podcast, Gert Mellak interviews Nicki Krawczyk, creator of the Circuit Sales System. They discuss strategies for effectively selling online courses, including the importance of messaging, automation, and understanding your audience. Nicki shares her journey of increasing revenue significantly by refining her sales approach, emphasizing continuous improvement, and building long-term client relationships.
In this episode of the SEOLeverage Podcast, Gert interviews Nicki Krawczyk, the creator of the Circuit Sales System. They discuss the challenges businesses face in achieving growth and how effective messaging and automation can help overcome these obstacles.
Nicki shares her own experience of increasing revenue 40 times over in under two years and explains how the Circuit Sales System can be applied to various types of businesses. The episode also covers the importance of continuous improvement, the value of professional copywriting, and the significance of building long-term relationships with potential clients.
Podcast Highlights:
00:00 Prologue
01:07 Podcast INTRO
01:17 Introduction to the podcast episode topic and the guest
02:05 Nicki's journey into becoming a professional copywriter
06:23 How Nicki 40x her revenue
10:17 The importance of effective messaging to resonate with your target audience
17:33 Why clients hire experts but often resist their expertise and the humorous side of it
18:30 Why selling doesn't end after landing the client
24:31 Nicki emphasizes the importance of understanding the audience's needs
27:14 Nicki talks about The Circuit Sales System
33:11 Gert discusses the importance of having a trusted advisor for clients
34:34 Where to connect with Nicki
35:25 End
Resources:
The Circuit Sales System - https://circuitsalessystem.com/
Connect with Nicki Krawczyk:
Website - https://nickicopy.com/
LinkedIn - https://www.linkedin.com/in/nkrawczyk/
Connect with Gert Mellak:
Website: https://seoleverage.com/
Email: [email protected]
The podcast currently has 135 episodes available.
7,274 Listeners