In this episode of the ArtTactic Podcast, host Adam Green speaks with Seoul-based art critic Andy St. Louis, founder of Seoul Art Friend and author of Future Present: Contemporary Korean Art. As Frieze Seoul approaches its third edition, Adam and Andy explore the fair's growing influence in the Korean art scene and how it has attracted global attention, especially from U.S. and European galleries. They also discuss the complexities of scheduling conflicts with the Armory Show in New York and the impact on international collectors. Andy shares insights on how certain galleries have successfully integrated into Seoul’s art community and the current state of collecting in Korea. Finally, they dive into Andy's new book, which is the first English-language survey of millennial contemporary Korean artists, and reflect on why these artists haven’t received as much global recognition despite Korea’s rising presence in the art market.