In this week’s Omni Talk Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, A&M’s Joanna Rangarajan and Mohit Mohal joined Chris and Anne to analyze Sephora's launch of My Sephora Storefront, giving influencers customizable digital storefronts. With 70-75% of beauty purchases influenced by social media, we explore how this platform eliminates friction for creators and followers while positioning Sephora for AI-powered discovery. Our panel discusses the benefits for all parties and whether this move is transformational or evolutionary!

For the full Fast Five episode head here

#Sephora #ecommerce #retailfulfillment #MySephoraStorefront #Creator #influencers

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