Serenbe Stories

Pierre Ferrari is the President and CEO of Heifer International, an organization on a mission to end hunger and poverty by supporting and investing alongside local farmers and their communities. He has worked or held board roles at Coca-Cola, Ben & Jerry's and the Small Enterprise Assistance Fund, and he has a Master’s degree in economics from Cambridge and an MBA from Harvard. Pierre's 40 years of business experience are being put into his passion for social issues at Heifer. You can find his recent opinion pieces in TIME magazine with Chef Tom Coliccio about the fixes we need to food system, and in Fast Company on ethical meat standards. Pierre and his wife Kim have been fans of Serenbe for years and recently made the move full time.

The new book, Start In Your Own Backyard, is out and available for ordering. 

Step off the treadmill of life and book a stay at the Inn at Serenbe. Use code Serenbe Stories when you book online or over the phone and receive 10% off your stay!

Learn more about Serenbe and see our Events Calendar. Order your copy of Start In Your Own Backyard: Transforming Where You Live with Radical Common Sense by Serenbe founder Steve Nygren. 

Today we're talking with Juliet Cutler, a teacher, author, and Serenbe resident, whose memoir, Among The Maasai, documents her time teaching English at a Maasai girls' school in the late '90s and she addresses the challenges inherent in tackling issues of extreme poverty across vastly different cultures. In this episode, we talk about the power of educating women and girls, how Juliet has continued to advocate for Maasai girls over the last 20 years, and the importance of having a community.

Juliet Cutler is a writer, an educator, and a designer of award-winning exhibits for museums, parks, and cultural centers throughout the world. Her teaching career began in Tanzania in 1999, and since that time she has been an activist for girls’ education worldwide.

Cutler’s literary and professional publications now number more than two dozen, and she has taught writing in many settings including as adjunct faculty for the College of St. Scholastica in Minnesota. Her first book, Among the Maasai, has received critical acclaim through several national and international awards including the Independent Publisher Book Award, the IBPA Benjamin Franklin Award, and the National Indie Excellence Award.

In 2009, she was selected by Orion Magazine to participate in their annual writing workshop, and in 2013, she participated in a writer’s residency at La Muse in Labastide-Esparbairenque, France. In 2019, The Serenbe Institute for Art, Culture, and the Environment honored Cutler as a Serenbe Fellow—a distinction given to nationally recognized thought leaders, scholars, and artists.

The new book, Start In Your Own Backyard, is out and available for ordering. 

Step off the treadmill of life and book a stay at the Inn at Serenbe. Use code Serenbe Stories when you book online or over the phone and receive 10% off your stay!

Learn more about Serenbe and see our Events Calendar. Order your copy of Start In Your Own Backyard: Transforming Where You Live with Radical Common Sense by Serenbe founder Steve Nygren. 

Camille Lowe thought she'd stay on the West Coast when she left Georgia after college. Not only did Serenbe draw her back, she was inspired by the place and people to get involved in determining its future, and is now our city council representative for Chattahoochee Hills. In this episode, we talk with our neighbor Camille about the gift of nature homebuyers get when they move here, her favorite time of day to explore Serenbe, and the city's future. Camille was raised in Macon, Georgia, attended the University of Georgia where she received a BBA in Risk Management/Insurance, and was a four-year starter for the UGA Women’s Basketball Team. Her 20-year career in biopharmaceuticals has involved a lot of travel, working from a home base on the west coast, then back to the Atlanta area. Prior to moving into sales, Camille was an Account Executive for Marsh in San Francisco, CA, a global leader in insurance and risk management. Camille moved to Serenbe in 2015 as she looked for a place she could enjoy her love of nature and connect with community in a place that is beautiful, healthy, and environmentally sensitive, and currently serves as Chattahoochee Hills City Council Member for District 4.

The new book, Start In Your Own Backyard, is out and available for ordering. 

Step off the treadmill of life and book a stay at the Inn at Serenbe. Use code Serenbe Stories when you book online or over the phone and receive 10% off your stay!

Learn more about Serenbe and see our Events Calendar. Order your copy of Start In Your Own Backyard: Transforming Where You Live with Radical Common Sense by Serenbe founder Steve Nygren. 

Today we have resident Jason Geter, who is the co-founder of Grand Hustle Records and most recently, Heavy Sound Labs that is a music incubator for emerging artists. We talk about removing the gatekeeper model in music, finding creativity in nature and how a serendipitous golf cart ride made his move to Serenbe a no brainer. 

A natural leader, Jason Geter embraces the blue collar intersection of music, art, fashion, technology, and sweat equity, taking cast-off remnants and reimagining them as brands that could only exist today. Jason, a serial entrepreneur and investor, is the founder of Heavy Sound Labs and Strivers Row, a lifestyle brand; co-founder of Grand Hustle, AKOO, and Hustle Gang Apparel; co-owner of All Def Digital; and advisor to several multimedia artists and brands. Through his venture Grand Hustle, he’s had the pleasure of launching the careers of acts such as T.I., Travis Scott, Killer Mike, B.O.B., Iggy Azalea, DJ Drama, Young Dro, and more. Geter has even had the honor of managing the solo career of Big Boi, of the legendary Outkast, and co-producing the #1 premiering film Takers.

Jason’s partnerships are effortless because of his culture of innovation, superior product development capabilities, integrated multichannel infrastructure, and significant scale to offer an unmatched combination of authenticity, quality, and value. In a world guided by focus groups and facts, Jason admires those inspired spirits who believe that ideas of the future don’t exist in the past. Jason is dedicated to curating a global lifestyle, leveraging his core capabilities to innovate, curate, and integrate new businesses.

The new book, Start In Your Own Backyard, is out and available for ordering. 

Step off the treadmill of life and book a stay at the Inn at Serenbe. Use code Serenbe Stories when you book online or over the phone and receive 10% off your stay!

Learn more about Serenbe and see our Events Calendar. Order your copy of Start In Your Own Backyard: Transforming Where You Live with Radical Common Sense by Serenbe founder Steve Nygren. 

Imagine if your car were powered by solar roads made out of recycled tires? Today we talk with Allie Kelly, the Executive Director of The Ray, a highway that is the future for sustainable roads and transportation. She talks about how her family found Serenbe and Steve challenges listeners with a Serenbe scavenger hunt to find the chair placed in memory of the highway's namesake Ray C. Anderson that features a box with his book hidden inside.

In the five years since its conception, Allie has helped The Ray to implement and build nearly a dozen ground-breaking, world-leading technology demonstrations, including the first solar road in the United States and the world’s first public demonstration of a drive-through tire safety station. Allie has over 15 years of experience working in public policy, first as a lobbyist for UPS in Washington, D.C. then founding Georgia Watch in Atlanta, the state’s only consumer watchdog organization. Allie earned a B.A. in Political Science from the University of Georgia.

The new book, Start In Your Own Backyard, is out and available for ordering. 

Step off the treadmill of life and book a stay at the Inn at Serenbe. Use code Serenbe Stories when you book online or over the phone and receive 10% off your stay!

Learn more about Serenbe and see our Events Calendar. Order your copy of Start In Your Own Backyard: Transforming Where You Live with Radical Common Sense by Serenbe founder Steve Nygren. 

We talk with Heather Ruth about leaving a high-stress career to gain multiple yoga certifications and to launch the Serenbe Yoga & Bodyworks studio. Her journey began as a way to manage stress and gain physical strength. Listen to her story and hear how she became Mom to five Nigerian dwarf goats. Heather received her Thai Yoga Therapist certification and 200 RYT in Costa Rica specializing in Restorative and Breathework, and attained her 300 RYT through The Maze Method, which focuses on alignment.  She is also certified in Aerial Yoga and Yoga Nidra. Heather's classes are light hearted and meditative in nature.

The new book, Start In Your Own Backyard, is out and available for ordering. 

Step off the treadmill of life and book a stay at the Inn at Serenbe. Use code Serenbe Stories when you book online or over the phone and receive 10% off your stay!

Learn more about Serenbe and see our Events Calendar. Order your copy of Start In Your Own Backyard: Transforming Where You Live with Radical Common Sense by Serenbe founder Steve Nygren. 

Stop any resident on the streets of Serenbe, and they’ll have a story to tell you about how they got here. How they first discovered Serenbe and the friends they’ve made. Parents will share why they’re raising their children, and others share how they’ve built their own extended family. Some have started a business, built a new home, or found creative inspiration to write a book or create art. Others have found solace on the trails or taken up a new hobby with new friends.

 All of these stories have a common thread: a curiosity and a willingness to learn, an openness to new people, ideas, and a desire for connection, to build a community and a hope for a better world.

 In past seasons we’ve told stories about what Serenbe is, how it was built and how Steve Nygren’s vision has inspired a biophilic movement. This season goes straight to the best source for Serenbe Stories, Serenbe residents. Subscribe today to hear their stories and learn why the best reason to live here are the people here.

The new book, Start In Your Own Backyard, is out and available for ordering. 

Step off the treadmill of life and book a stay at the Inn at Serenbe. Use code Serenbe Stories when you book online or over the phone and receive 10% off your stay!

Learn more about Serenbe and see our Events Calendar. Order your copy of Start In Your Own Backyard: Transforming Where You Live with Radical Common Sense by Serenbe founder Steve Nygren. 

We planned on recording 12 episodes of this biophilia-focused season, but we couldn't end without talking to Jeff Tkach, the Chief Impact Officer at Rodale Institute, about the place where life begins: The Soil. As Rodale has proven, Healthy Soil equals Healthy Food, which makes Healthy People, and the healthiest soil is organic and regenerative. Not only is healthy soil important for us, it's important for the planet.

Jeff is responsible for expanding Rodale Institute's global influence to heal people and the planet by unlocking the transformational power of regenerative organic agriculture. He was in Chattahoochee Hills this November to open Rodale Institute's Southeast Organic Center - one of three research hubs being opened across the country to increase the number of organic farms and acres in production through training and education.

In this episode, we talk with Jeff about training new farmers, why J.I. Rodale hated the word "sustainable," and how Rodale is putting $2 million into the future of food.

The new book, Start In Your Own Backyard, is out and available for ordering. 

Step off the treadmill of life and book a stay at the Inn at Serenbe. Use code Serenbe Stories when you book online or over the phone and receive 10% off your stay!

Learn more about Serenbe and see our Events Calendar. Order your copy of Start In Your Own Backyard: Transforming Where You Live with Radical Common Sense by Serenbe founder Steve Nygren. 

Diandra Marizet stopped through Serenbe in December 2019, while on a road trip from New York to her family's home in Texas. She found us while searching for farm stays she could visit along the way, and was drawn in by Serenbe's design intention. Her afternoon here made an impression, and her subsequent work on Intersectional Environmentalist made an impression on us.

Diandra Marizet is a founding member of Intersectional Environmentalist, which is a platform with the goal of dismantling systems of oppression in the environmental movement. The founding group created a Council of environmental activists and sustainability advocates that are committed to identifying the ways in which injustices happening to marginalized communities and the earth are interconnected.

In this episode, we talk with Diandra about her background in fashion, most recently with Kate Spade, and how that lead to climate and environmental activism. 

The new book, Start In Your Own Backyard, is out and available for ordering. 

Step off the treadmill of life and book a stay at the Inn at Serenbe. Use code Serenbe Stories when you book online or over the phone and receive 10% off your stay!

Learn more about Serenbe and see our Events Calendar. Order your copy of Start In Your Own Backyard: Transforming Where You Live with Radical Common Sense by Serenbe founder Steve Nygren. 

Did you know that when we're in cities, it's hard to relax because we're taking in all the stimuli around us. In contrast, when we're in nature - even with our eyes open - the quiet and peaceful environment allows us to relax, which is imperative for human health and de-stressing.

Today we are talking with Florence Williams, who is a journalist and author, whose most recent book is The Nature Fix: How Nature Makes us Happier, Healthier, and More Creative. She is also contributing editor at Outside Magazine, and a freelance writer for the New York Times, National Geographic, Slate, Mother Jones and numerous other publications. 

Her work focuses on the environment, health and science. In this episode we talk about her immersive research that proves the connection between nature and human health. She also shares content from her next book, which was partially written while in residence at Serenbe.

The new book, Start In Your Own Backyard, is out and available for ordering. 

Step off the treadmill of life and book a stay at the Inn at Serenbe. Use code Serenbe Stories when you book online or over the phone and receive 10% off your stay!

Learn more about Serenbe and see our Events Calendar. Order your copy of Start In Your Own Backyard: Transforming Where You Live with Radical Common Sense by Serenbe founder Steve Nygren.