Filmed live in Las Vegas, James Loud sits down with Sergio Martinez, CEO of Blimburn Seeds, during MJBizCon for a wide-ranging conversation on global genetics, seed production, and how a truly international company is built. Sergio shares his journey from Barcelona to becoming a leader behind one of the largest seed catalogs in the world, offering rare insight into the evolution of the modern seed market and the realities of scaling a global operation.Founded in Europe and now operating worldwide, Blimburn Seeds is known for its massive library, professional fulfillment infrastructure, and long-standing partnerships with top breeders across multiple continents. Sergio explains why logistics, transparency, and consistency matter just as much as genetics—and how Blimburn’s ability to adapt across markets has helped it thrive through major industry shifts.This episode dives into international trends, home grow culture, autoflowers, market consolidation, and what the next five years could look like for genetics, seed access, and global expansion. Whether you’re a grower, breeder, entrepreneur, or simply passionate about plant genetics, this conversation delivers real-world perspective from someone who’s been building in this space for over two decades.Follow James Loud:Instagram: https://instagram.com/JamesLoudInstagram: http://instagram.com/jamesloudpodcast/Spotify: https://podcasters.spotify.com/pod/show/james-loudFollow Sergio:Instagram: https://www.instagram.com/sergiomb1172Produced by Gears and GritInstagram: https://www.instagram.com/gears.and.grit/About the James Loud Podcast:Hosted by award-winning breeder, author, and innovator James Loud, the show explores the art, science, and culture of modern plant genetics, sustainable cultivation, and community storytelling. Based in the San Francisco Bay Area, James brings decades of experience, creativity, and insight to every episode.In 2024, the show was honored as Podcast of the Year by the International Industry Awards for its commitment to education, storytelling, and innovation. Each week features voices from across the creative and agricultural worlds — all united by passion, authenticity, and craftsmanship.Join us on this award-winning journey as we explore the future of cultivation, creativity, and culture.