In the latest episode of #theBigLift podcast we discuss the hot topic of how Google's decision to remove third party cookies from Chrome will influence the advertising market and the public with @Simon Short, Digital and Media Director @Huawei and @Sandeep Shah, Product Director at Webtrends Optimize. Whilst the move is likely to benefit Google itself, advertisers will need to change the way they engage with their potential customers and it will result in reshaping of the advertising market.