On this month's #thebiglift podcast, we are joined by Jason Smith, Vice President (UK and Europe) at MoEngage. He discusses at which different points of your brand journey you should prioritise customer retention over customer acquisition, and how this helps to get value from your marketing investments. He draws on the idea of choosing to focus on loyal customers and rewarding them and the benefits this can bring. With this, Jason delves into how we can educate marketers to think of the whole business when making financial decisions so all area's are aligned.