This month on #TheBigLift podcast we are joined by Shamir Duverseau, Co-Founder of Smart Panda Labs. Shamir has extensive experience with some huge brands which has taught him lot's of valuable lessons. He explores the importance of constantly learning and adapting from every opportunity, as you can't bank on things turning out the way they have before. Failing, learning and iterating are essential steps for any business, not just when it comes to AB Testing, but as part of a culture too. This is particularly important as the world of digital marketing continues to evolve and grow, especially when we talk about experimentation and testing.