You're not imagining it, your pipeline's dry because you're too busy for marketing.
And you're not alone.

❌ 36% of founders spend most of their time on admin
❌ 33% wish they had more time for marketing
❌ Most don’t realize how much it’s costing them

This week’s LinkedIn Live breaks it down:
➡️ How to choose between internal focus and strategic outsourcing
➡️ A time audit method to reclaim hours from admin
➡️ A 30-minute playbook to restart your marketing engine

If you're spending more time in the back office than building pipeline, this one’s for you.
📅 Live: Wednesday, August 7 at 9AM EST
👤 Hosted by Dan Griffith

LinkedIn | WEBSITE

🎙️ Podcast Episode: "Seriously, Don’t Guess What’s in Your Pipeline"

Think you have a sales problem? You might actually have a pipeline delusion.

Dan once forecasted $10M in deals... and closed just $100K. Sound familiar?

In this episode, recorded live on LinkedIn on July 31, Dan gets real about the hidden flaws lurking in your pipeline—and what to do about them. If you’ve ever suffered from phantom deals or overconfident forecasts, this one’s going to sting a little (in a good way).

What you'll learn:

• The hidden cost of messy CRM data
• Why “phantom deals” are killing your CAC payback
• A 5-step pipeline clarity process you can implement this quarter
• Dan’s most expensive pipeline mistake—and how he bounced back
• A bonus: 10-Point Pipeline Audit Checklist to uncover your blind spots in 30 minutes or less

🧩 Bring your worst forecast horror story.
 It’s time to fix the way you pipeline.

LinkedIn | WEBSITE

Seriously, Don’t Raise Venture Capital Until You Know Your Real Options”

Too many founders default to VC funding without understanding the full menu of capital options — and it costs them equity, control, and leverage.

In this LinkedIn Live, Dan Griffith sat down with Sarah Willett, a senior healthcare banking advisor with 35+ years of experience, to unpack smarter capital strategies for growth-stage founders.

💡 Key Takeaways:

• The most common mistake founders make under cash pressure
• How revenue-based financing and asset-backed lending really work in healthcare
• When family offices offer better terms than traditional VCs
• What metrics and operational readiness lenders care about most
• A founder-ready capital readiness checklist you can start today
• How to keep founder control while still raising meaningful capital
• Real examples of companies that skipped VC — and won

💬 “Capital is a tool. Not all tools are screwdrivers.”

LinkedIn | WEBSITE

🎙️ REPLAY: “Your FDA Timeline Doubled. Your Dev Team Still Burning $50K/Month. Now What?”

This is the cashflow crisis most MedTech founders don’t talk about—until they’re already in it.

I went live with Barend Smet, President of Thaumatec, to break down how smart CEOs are navigating regulatory delays without torching their runway or killing momentum.

💡 Key takeaways:

• How to flex your dev capacity without sacrificing IP or product velocity
• When to pause, scale, or pivot without spooking investors
• The burn multiple red flags that signal you're heading into trouble
• How to turn downtime into strategic upside

LinkedIn | WEBSITE

"Seriously Don't Think You're Ready for the U.S. Just Because You Have a Product"

European healthtech founders — listen up. Just having a product (even a great one) doesn’t mean you’re ready for the U.S. market. In this session, Dan Griffith is joined by U.S. market entry expert John Vislosky to break down the most expensive mistakes startups make when crossing the Atlantic — and how to avoid them.

✅ Why FDA clearance ≠ go-to-market strategy
 ✅ The real decision-makers in U.S. healthcare
 ✅ How to think about reimbursement, pricing, and GTM timing
 ✅ What founders get wrong about hiring and selling in the U.S.
 ✅ The NHS vs. U.S. buyer journey — it’s not even close

📦 Tools, takeaways, and truth bombs — all in one episode.

LinkedIn | WEBSITE

May 29, 2025

Seriously, Don't Procrastinate Marketing Because You "Don't Get It"

Tired of watching competitors claim market positioning while you stay invisible to prospects actively searching for solutions? This presentation reveals why marketing procrastination is costing B2B tech founders more than they realize – and provides a simple 4-step framework to fix it.

The Hidden Cost of Marketing Avoidance

Most technical founders avoid marketing because it feels like a foreign language. Sound familiar? "I don't know where to start," "I'm not creative enough," or "No one gets our complex business." Meanwhile, growth becomes limited to referrals and networks, investors question scalability, and founder stress increases.

The Truth That Changes Everything

Effective B2B marketing is simpler than you think. You can't create demand from nothing or sell to someone who doesn't feel the pain – but you can define problems clearly, educate on solutions, and earn trust when prospects are ready.

The Problem-First Framework: A Simple 4-Step Approach

1. Pain Point Mapping – Interview your best customers and document problems in their exact words, focusing on challenges they already know they have
2. Information-Seeking Behavior – Discover where prospects go to learn about solutions by mapping their research journey
3. Educational Content Creation – Address specific questions directly with helpful, actionable content that keeps promotion minimal
4. Consistent Presence – Choose 1-2 key channels where prospects already look and maintain regular visibility

Real Results

Case study: A financial compliance software company was frozen by marketing complexity with multiple delayed campaigns. After implementing this framework – documenting customer questions and creating direct answers – they achieved 2x qualified sales conversations in 60 days. The founder's insight: "For the first time, marketing doesn't feel foreign."

Another success: A healthcare IT company felt marketing was "too salesy" for their serious industry. By focusing on educational content about regulatory challenges, they generated 3x qualified leads, shortened sales cycles, and aligned their approach with company values.

Your Action Steps Today

1. Interview 3-5 best customers this week using specific questions about their problems and research behavior
2. Create a simple problem inventory documenting customer language and business impact
3. Develop one educational resource addressing their most pressing challenge
4. Share it where prospects already look (industry publications, professional communities, LinkedIn groups)
5. Build a basic follow-up system with email nurture sequences and regular touchpoints

Remember: You Already Have What You Need

You already understand your customers' problems, know how to communicate solutions, and have what you need to start marketing. You don't need to be a marketing expert – you need to be helpful.

Ready to transform your approach? Get the complete Problem-First Marketing Playbook with step-by-step guides, interview templates, content frameworks, and follow-up email templates. Stop procrastinating and start connecting with prospects who are actively searching for your solutions.

LinkedIn | WEBSITE

"Seriously Don’t Let Investors Drive Your Product Strategy" with Will Trible

We had a powerful conversation about a silent killer in early-stage startups: letting investor pressure override your product instincts. Will Trible—who raised over $3M and scaled partnerships with Coinbase and Plaid—shared hard-earned lessons on what not to do after funding hits your account.

🔥 How to handle investor input without losing product-market fit
 🔥 The red flags when feedback becomes interference
 🔥 Metrics that actually matter vs. vanity numbers
 🔥 How to say "no" (strategically) when investors push you off-course

If you're a founder who's raised or raising, this is the conversation you need before your next board meeting.

LinkedIn | WEBSITE

Seriously… Don’t Let Your Demo Kill the Deal

You’ve done the perfect demo. Everyone nodded. Your champion seemed excited. Then… crickets.
Sound familiar? You’re not alone—and your product isn’t the problem.

Join us for a punchy, no-fluff 30-minute session on how to fix one of the most common and costly mistakes in B2B sales: the ineffective demo.

✔️ Why showing all your features actually hurts your chances
 ✔️ How to tailor demos for regulated industries like healthcare, fintech & insurance
 ✔️ What your internal champion really needs to sell for you
 ✔️ The D.E.M.O. Framework: A step-by-step system to turn demos into decisions

We’ll share real-world examples, industry-specific tips, and a free resource pack (playbooks, templates, scripts).

👉 Whether you’re a founder, AE, or sales leader—this session will change the way you sell.

LinkedIn | WEBSITE

🎙️ Building Sales Momentum in Regulated Industries

Why Small Wins Beat Big Whales in Healthcare, Fintech & Insurtech

Host: Dan Griffith – Greater Gain Group & GrowDGtal
Guest: Robert Plush – Health Biotech Partners

If you’ve ever said:

This episode is for you.

In regulated industries—where sales cycles are long, risk is high, and approvals are complex—chasing enterprise whales can quietly kill your revenue momentum.

In this LinkedIn Live replay, Dan Griffith sits down with healthcare tech veteran Robert Plush to unpack how founders and GTM teams can shift focus from “whale hunting” to “win stacking”—and build predictable growth in 90 days.

🧠 What You'll Learn:

🚫 The Whale-Chasing Trap:
Big-deal obsession leads to:

• Feast-or-famine pipelines
• Overcommitted resources
• Delayed learning cycles
• Lost team focus
• Fragile forecasts

✅ The Small Wins Advantage:
Focusing on fast-moving, high-intent prospects gives you:

• Faster feedback loops
• Revenue you can count on
• Repeatable sales processes
• Market validation & proof points
• Energized, focused teams
• Case studies that attract bigger clients

🧪 Real Case Study: MAKO Surgical

Robert shares how his team grew from 91 to 1,170 surgical implant cases by:

• Targeting regional hospitals, not national whales
• Building local KOL (Key Opinion Leader) support
• Creating demo sites to drive visibility
• Leveraging success stories to fuel scale

Result? Consistent revenue growth, not luck or waiting.

⚙️ Your 90-Day Sales Momentum Plan:

Days 1–30:

• Identify fast-moving prospects
• Qualify using 5 key questions
• Target those with urgency, authority, and budget

Days 31–60:

• Launch focused outreach campaigns
• Prioritize speed over size
• Leverage case studies and early adopter wins

Days 61–90:

• Close deals and document learnings
• Turn early clients into referral engines
• Build toward repeatable motion

🎯 Goal: 3–5 new customers, proof of product-market fit, team momentum.

🛠️ Qualification Questions That Matter:

1. “Who else needs to approve this decision?”
2. “What’s your implementation timeline?”
3. “Is budget already allocated?”
4. “What happens if this doesn’t get solved?”
5. “Would you be open to being a case study?”

If they can’t answer clearly—they’re not a fast mover.

🌐 Using KOLs to Accelerate Trust:

• Start with local, accessible thought leaders
• Deliver value first—don’t pitch
• Co-create proof points: webinars, content, pilot data
• Build a KOL referral network over time
• Use their credibility to scale influence systematically

⚠️ Mistakes to Avoid:

• Putting all hope in one “game-changing” deal
• Customizing heavily before a contract
• Delaying momentum for a maybe
• Ignoring faster-moving, lower-profile buyers
• Letting verbal commitments drive pipeline forecasts

📈 What to Measure (Beyond Logo Size):

• Sales cycle length
• Segment-specific conversion rates
• Customer acquisition cost (CAC)
• Time to first value
• Case study development
• Referral generation from early adopters

Remember: Big logos don’t always mean scalable growth.

🔁 The Momentum Effect:

Whe

LinkedIn | WEBSITE

🎙️ The 120-Day Revenue Recovery Plan for B2B Founders

If you’re a B2B founder staring at flat revenue numbers halfway through the year, you’re not alone—and you’re not out of time. Welcome to a special LinkedIn Live replay of "The 120-Day Revenue Recovery Plan for B2B Founders: How to Fix Your Go-to-Market System Before Q4."

In this fast-paced 30-minute session, [Host Name] breaks down exactly why most revenue challenges aren’t about leads, sales reps, or market timing—they’re about broken systems. If you’ve ever felt like your pipeline is unpredictable, your CRM is a graveyard, or your messaging sounds like everyone else’s… this one’s for you.

Here’s what you’ll learn in this episode:

✅ Why your revenue problem isn’t what you think it is
We kick things off by challenging the assumptions founders often make when revenue slows. Hint: it’s not your team—it’s the system they’re operating in. Learn the three biggest silent killers of B2B growth and how to spot them.

✅ The 48-Hour Audit that changes everything
Before you throw more money at ads or hire another rep, take 48 hours to do a structured audit of your customer journey and recent deals. You’ll learn how to walk your own funnel like a prospect, pinpoint exactly where conversions stall, and decode deal patterns hiding in plain sight.

✅ AI-powered tactical fixes you can implement this week
Discover how to use AI the right way—not as a shiny tool, but as a force multiplier for smart systems. We walk through:

• Smart follow-up sequences generated from real deal data
• Effective call analysis tools (and when not to use them)
• Creating content that converts with AI—based on your ICP, not guesswork

✅ Your step-by-step 120-day recovery plan
We don’t leave you hanging with just theory. You’ll walk away with a full recovery roadmap broken down into four 30-day sprints:

• Days 1–30: Fix foundational issues like broken messaging or undefined sales stages
• Days 31–60: Build scalable systems and workflows
• Days 61–90: Optimize and expand what works
• Days 91–120: Accelerate into Q4 with momentum, data confidence, and a clean pipeline

You’ll also get clarity on the real revenue metrics that matter:

• Qualified conversations per week
• Deal velocity (time from lead to close)
• Forecast accuracy
• Cost per closed deal

Whether you’re running a small B2B team or leading a growth-stage tech company, this episode delivers a proven process to turn things around before the year ends—and set yourself up for a strong Q1 2026.

Perfect for:
🔹 SaaS, fintech, and healthcare tech founders
🔹 GTM and revenue leaders at B2B startups
🔹 Sales enablement and ops professionals looking to streamline systems
🔹 Anyone stuck in the “we’ll think about it” sales loop

Post-Episode Action Items:

• Run the 48-hour audit
• Pick one broken system to fix this week
• Schedule your first weekly pipeline review
• Share this episode with a founder who needs a reset

🎯 Remember: You don’t need more leads—you need a better system.

🔁 Replay this session. Rebuild your revenue engine. Recover your year.

📩 Need help applying the plan? Reach out—we work with B2B tech founders every day to fix broken GTM systems and turn revenue chaos into predictability.

LinkedIn | WEBSITE