Seriously Don’t Do That™

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Most founders don’t lose U.S. deals because of their product…
they lose because they pitch to the wrong person.

And that’s exactly what we’re breaking down live this week.

If you're building or selling in healthtech and you still assume the clinician is the buyer… you’re already behind.
Because the people who love your product?
They’re rarely the people who sign the contract.

This session is the wake-up call most European teams don’t get until they’ve burned years of budget, time, and trust.

We’re going deep into:
• Who actually controls healthcare budgets in the U.S.
• Why FDA clearance opens doors but ROI closes deals
• How payers, employers, and providers think — and what moves them
• The one question that decides whether you’re ready to sell here

If you’re not in the room, you’ll spend the next 12–18 months learning this the hard way.

→ Don’t miss it. This conversation can save you years.

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You’ve raised capital and your board wants traction in the US market. The gut reaction? Hire a top-notch VP of Sales immediately. But what if that move actually slows you down?

In this practical 30-minute live event, Dan Griffith will unpack why hiring your sales leaders before setting up the right foundation leads to empty pipelines and frustrated teams. Based on real stories from the field, Dan will explain how giving reps a "laptop and freedom to figure it out" is a recipe for chaos, not growth.

In this session, you’ll learn:

- Why guessing on your Ideal Customer Profile (ICP) leaves your reps aimless and burning through contacts.
- The three essential systems every US market entry needs before adding headcount: messaging, CRM setup, and qualification criteria.
- The true cost of hiring too early—beyond salary, it’s lost momentum, diminished credibility, and stressful board calls.
- A clear, step-by-step plan to build ICP clarity, design your outreach engine, and then hire a team ready to execute.
- Whether you’re a founder, sales leader, or investor, this event lays out the blueprint for meaningful US market entry success.

Don’t hire before you build, build first, hire second.

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Send us Fan Mail

Most founders don’t lose U.S. deals because of their product…
they lose because they pitch to the wrong person.

And that’s exactly what we’re breaking down live this week.

If you're building or selling in healthtech and you still assume the clinician is the buyer… you’re already behind.
Because the people who love your product?
They’re rarely the people who sign the contract.

This session is the wake-up call most European teams don’t get until they’ve burned years of budget, time, and trust.

We’re going deep into:
• Who actually controls healthcare budgets in the U.S.
• Why FDA clearance opens doors but ROI closes deals
• How payers, employers, and providers think and what moves them
• The one question that decides whether you’re ready to sell here

If you’re not in the room, you’ll spend the next 12–18 months learning this the hard way.

Ask questions. Fix your GTM before it costs you.

→ Don’t miss it. This conversation can save you years.

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Join me on Thursday, October 16th at 9AM EDT for a 30-minute live session where we strip back the buzz and get real about what makes a growth pipeline trustworthy or doomed to fail. Founders too often spend big on branding, sales hiring, and outbound tools while missing the most crucial piece: a solid, agreed-upon definition of what counts as a qualified opportunity. The result? A “pipeline” that looks good on paper but is full of wishful thinking.

We’ll walk through the costly pitfalls of fuzzy stage definitions, how boards see through inflated forecasts, and what practical process work looks like. From defining clear entry and exit criteria at every pipeline stage, to using Mutual Action Plans and deal velocity dashboards, this live event is a guide to building a growth engine that commands trust and moves deals faster.

I’ll also share the story of a founder who walked into a board meeting with a $20M pipeline and left with renewed trust after rebuilding the operating system behind the numbers, no fancy messaging required.

If you’re debating between a CRM cleanup and a rebrand for 2026, this talk makes the case for putting your CRM first—every time. Bring your questions and get ready to leap forward with a pipeline that actually performs.

Secure your spot now and get ready to rebuild your process the right way: https://calendly.com/greatergaingroup/discoverycall 

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Spend 5 figures on slick fonts, fancy decks, and noisy agencies or spend that same $$$ to own your Go-to-Market engine? If your GTM strategy feels rented, you’re not alone and it’s time to change that. No marketing fluff. Just clear steps to ditch rented growth and start owning your future. Ready to stop paying for noise and start building momentum? #GTM #FounderWisdom #SalesStrategy #PipelineGrowth #FounderEnablement #RevenueGrowth #BuildDontRent #LiveEvent2025

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An exclusive 30-minute session tailored for founders and sales leaders struggling with the costly hire-fire cycles in outbound sales.

In "Seriously, Don't Hire a BDR in 2026," we dive deep into why traditional BDR models are failing startups operating in tightly regulated markets such as healthcare, fintech, and insurance.

You’ll discover:

The impact of cold outreach’s diminishing returns, exemplified by "993 Unheard Voicemails"

The real costs of hiring BDRs: $120K+ salary, tools, and long ramp times vs the immediate productivity of AEs

Why system-first thinking wins: clear Ideal Customer Profile (ICP), segmented messaging, CRM integration, and prompt-led automation

How the AE-First Model empowers Account Executives to own their pipeline generation with higher conversion rates

A detailed roadmap to build your sales infrastructure BEFORE adding headcount to scale effectively

Ready to move beyond guesswork, noisy outreach, and costly hiring mistakes? Register now to join us live, engage directly, and get actionable insights that will transform your sales approach in 2026.

Date: October 2, 2025 (Thursday)
Time: 9 AM EDT
Duration: 30 minutes
Registration: Book your free spot

Prepare questions — we’ll leave time for a live Q&A!

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Board-Ready Revenue: Stop Guessing, Start Knowing
How to walk into Q4 planning with data you can defend

In this focused 30-minute session, Dan explores why boards lose confidence when founders rely on presentations over real data. The session covers:

Why most founders are “driving a $5M car with no dashboard”—and how to fix it

The four critical numbers boards care about: pipeline coverage, source attribution, stage velocity, win/loss intelligence

Simple revenue tracking systems that deliver clarity (no fancy dashboards needed)

Q4’s reality check: what boards will ask and how to be ready

How clean data and proactive reporting turn your board relationship from defensive to strategic

We’ll walk through real examples, honest mistakes, and the fixes that propel founders into smarter Q4 planning.

Bring your questions, grab our Growth Readiness Audit (“AUDIT” in the chat), and book a direct call to tackle your challenges.

Date & Time: Thursday, September 25, 2025, 9 AM EDT
Don’t miss this secure your spot, join live Q&A, and get board-ready before Q4 arrives! 

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A focused 30-minute session designed especially for founders ready to break into new markets without wasting precious time and money.

We’ll dive into the story of three founders across different countries who faced the same challenge: smart teams with great products failing because they launched blind without a precise Ideal Customer Profile (ICP).

You’ll learn the four costly ICP mistakes that trip up founders: overly broad targeting, untested messaging, premature hiring, and launching without clear metrics.

Discover our proven Four-Week ICP Sprint Framework — a simple, surgical approach to market mapping, persona development, message testing, and account targeting that’s critical in regulated industries like healthcare, banking, and insurance.

With U.S. buyers starting their planning in Q1 and sales cycles lasting 90-120 days, now’s the time to prepare your 2026 go-to-market strategy right.

Reserve your spot for September 18 at 8 AM EST and get practical insights that will save you from expensive missteps.

Get the ICP worksheet and book a discovery call to start your Sprint journey. 

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The $750K Marketing Machine That Closed Zero Deals – How to Stop Confusing Activity with Strategy

Too many founders mistake activity for strategy—tracking clicks, opens, and MQLs, without generating qualified opportunities or revenue. In this session, I’ll share the inside story of a nine-month U.S. market failure where a startup burned $750K on a marketing machine that produced 400 leads per month and zero results.

What you’ll learn in this 30-minute live:
- The Four Diagnostic Questions to separate motion from traction
- Why smart founders fall into the activity trap (and how to escape)
- A Three-Step Recovery Framework that saved $750K in wasted spend
- Real-world founder bottlenecks solved live during Q&A

If you’re scaling, stop before you waste your runway. Join live and leave with a framework for clarity before scale.

👉 Book a Growth Readiness Audit here: https://calendly.com/greatergaingroup/growth-readiness-audi

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Are you rushing into the US market without the right foundations? That $1.5M price tag from a London boardroom disaster could be yours if you don’t get this right.

Join me LIVE as I will share the four critical foundations that every company needs before scaling in the US:
✔ Customer clarity beyond demographics
✔ Message-market fit that resonates and converts
✔ Sales process discipline beyond founder magic
✔ Data confidence to predict and perform

This isn’t hype, it’s a strategic playbook backed by experience and hard lessons learned the expensive way.

⏳ 30 minutes that could save you months of costly trial and error.
📅 Register today and be ready to build your GTM strategy the right way.

📊 Want the US GTM Foundation Checklist? It scores you on all 4 foundations. Comment “AUDIT” below.
📞 Ready for a diagnostic call? Book 30 minutes here:
 https://calendly.com/greatergaingroup/discoverycall

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