Seriously Don’t Do That™

Send us Fan Mail

"I heard this three times last week: 'We're about to hire 6 people for go-to-market — Marketing manager, SDRs, inside sales rep, content creator…' Different founders, same $500K mistake.

The issue wasn’t the people. It was hiring an army to figure out what AI + strategy could solve in weeks.

On Thursday, August 28th at 9 AM EDT, I broke down:

• Why smart founders were burning runway on headcount
• How AI replaces 3-5 hires before you even start
• The strategy-first scaling sequence that actually works

If you missed it, you can still take action:
 📌 Building an AI-accelerated revenue engine? Book a strategy call here: https://lnkd.in/e9iTp5Mp

LinkedIn | WEBSITE

Send us Fan Mail

Many post-Series A founders burn precious runway trying to look big; new branding, PR campaigns, flashy awareness plays while their pipeline stays empty.

But here’s the truth: revenue doesn’t come from looking the part. It comes from getting real customers.

In this live session, Dan Griffith (Fractional CRO, CEO - Greater Gain Group) will unpack:
✅ Why “looking big” is the most expensive mistake in B2B
✅ How one Healthtech SaaS turned $40K into 22 live opportunities (before their first press mention)
✅ The 5-step playbook for turning account mapping into pipeline growth
✅ A worksheet to test your growth readiness

Plus: live Q&A with the audience, bring your biggest GTM mistakes, and I’ll break them down together.

If you’re a founder or revenue leader aiming to scale smarter, this is your playbook.

LinkedIn | WEBSITE

Send us Fan Mail

Most SaaS founders celebrate new sales — but if your post-sale bucket is leaking, those logos won’t save you.

In this episode, Dan Griffith sits down with Jason Noble, Co-founder and Co-host of The Jasons Take On podcast, to explore how AI is reshaping customer success in 2025.

💡 What You’ll Learn:

• The biggest customer success mistakes founders are making this year
• Real-world examples where AI turned retention into revenue
• How to measure AI’s impact on churn and expansion with real data
• Why hitting sales targets means nothing without a strong post-sale engine

📌 Key Quote: “Sales might open the door, but retention keeps the lights on — and AI can help you do both better.”

LinkedIn | WEBSITE

Send us Fan Mail

You're not imagining it, your pipeline's dry because you're too busy for marketing.
And you're not alone.

❌ 36% of founders spend most of their time on admin
❌ 33% wish they had more time for marketing
❌ Most don’t realize how much it’s costing them

This week’s LinkedIn Live breaks it down:
➡️ How to choose between internal focus and strategic outsourcing
➡️ A time audit method to reclaim hours from admin
➡️ A 30-minute playbook to restart your marketing engine

If you're spending more time in the back office than building pipeline, this one’s for you.
📅 Live: Wednesday, August 7 at 9AM EST
👤 Hosted by Dan Griffith

LinkedIn | WEBSITE

Send us Fan Mail

🎙️ Podcast Episode: "Seriously, Don’t Guess What’s in Your Pipeline"

Think you have a sales problem? You might actually have a pipeline delusion.

Dan once forecasted $10M in deals... and closed just $100K. Sound familiar?

In this episode, recorded live on LinkedIn on July 31, Dan gets real about the hidden flaws lurking in your pipeline—and what to do about them. If you’ve ever suffered from phantom deals or overconfident forecasts, this one’s going to sting a little (in a good way).

What you'll learn:

• The hidden cost of messy CRM data
• Why “phantom deals” are killing your CAC payback
• A 5-step pipeline clarity process you can implement this quarter
• Dan’s most expensive pipeline mistake—and how he bounced back
• A bonus: 10-Point Pipeline Audit Checklist to uncover your blind spots in 30 minutes or less

🧩 Bring your worst forecast horror story.
 It’s time to fix the way you pipeline.

LinkedIn | WEBSITE

Send us Fan Mail

Seriously, Don’t Raise Venture Capital Until You Know Your Real Options”

Too many founders default to VC funding without understanding the full menu of capital options — and it costs them equity, control, and leverage.

In this LinkedIn Live, Dan Griffith sat down with Sarah Willett, a senior healthcare banking advisor with 35+ years of experience, to unpack smarter capital strategies for growth-stage founders.

💡 Key Takeaways:

• The most common mistake founders make under cash pressure
• How revenue-based financing and asset-backed lending really work in healthcare
• When family offices offer better terms than traditional VCs
• What metrics and operational readiness lenders care about most
• A founder-ready capital readiness checklist you can start today
• How to keep founder control while still raising meaningful capital
• Real examples of companies that skipped VC — and won

💬 “Capital is a tool. Not all tools are screwdrivers.”

LinkedIn | WEBSITE

Send us Fan Mail

🎙️ REPLAY: “Your FDA Timeline Doubled. Your Dev Team Still Burning $50K/Month. Now What?”

This is the cashflow crisis most MedTech founders don’t talk about—until they’re already in it.

I went live with Barend Smet, President of Thaumatec, to break down how smart CEOs are navigating regulatory delays without torching their runway or killing momentum.

💡 Key takeaways:

• How to flex your dev capacity without sacrificing IP or product velocity
• When to pause, scale, or pivot without spooking investors
• The burn multiple red flags that signal you're heading into trouble
• How to turn downtime into strategic upside

LinkedIn | WEBSITE

Send us Fan Mail

"Seriously Don't Think You're Ready for the U.S. Just Because You Have a Product"

European healthtech founders — listen up. Just having a product (even a great one) doesn’t mean you’re ready for the U.S. market. In this session, Dan Griffith is joined by U.S. market entry expert John Vislosky to break down the most expensive mistakes startups make when crossing the Atlantic — and how to avoid them.

✅ Why FDA clearance ≠ go-to-market strategy
 ✅ The real decision-makers in U.S. healthcare
 ✅ How to think about reimbursement, pricing, and GTM timing
 ✅ What founders get wrong about hiring and selling in the U.S.
 ✅ The NHS vs. U.S. buyer journey — it’s not even close

📦 Tools, takeaways, and truth bombs — all in one episode.

LinkedIn | WEBSITE

Send us Fan Mail

May 29, 2025

Seriously, Don't Procrastinate Marketing Because You "Don't Get It"

Tired of watching competitors claim market positioning while you stay invisible to prospects actively searching for solutions? This presentation reveals why marketing procrastination is costing B2B tech founders more than they realize – and provides a simple 4-step framework to fix it.

The Hidden Cost of Marketing Avoidance

Most technical founders avoid marketing because it feels like a foreign language. Sound familiar? "I don't know where to start," "I'm not creative enough," or "No one gets our complex business." Meanwhile, growth becomes limited to referrals and networks, investors question scalability, and founder stress increases.

The Truth That Changes Everything

Effective B2B marketing is simpler than you think. You can't create demand from nothing or sell to someone who doesn't feel the pain – but you can define problems clearly, educate on solutions, and earn trust when prospects are ready.

The Problem-First Framework: A Simple 4-Step Approach

1. Pain Point Mapping – Interview your best customers and document problems in their exact words, focusing on challenges they already know they have
2. Information-Seeking Behavior – Discover where prospects go to learn about solutions by mapping their research journey
3. Educational Content Creation – Address specific questions directly with helpful, actionable content that keeps promotion minimal
4. Consistent Presence – Choose 1-2 key channels where prospects already look and maintain regular visibility

Real Results

Case study: A financial compliance software company was frozen by marketing complexity with multiple delayed campaigns. After implementing this framework – documenting customer questions and creating direct answers – they achieved 2x qualified sales conversations in 60 days. The founder's insight: "For the first time, marketing doesn't feel foreign."

Another success: A healthcare IT company felt marketing was "too salesy" for their serious industry. By focusing on educational content about regulatory challenges, they generated 3x qualified leads, shortened sales cycles, and aligned their approach with company values.

Your Action Steps Today

1. Interview 3-5 best customers this week using specific questions about their problems and research behavior
2. Create a simple problem inventory documenting customer language and business impact
3. Develop one educational resource addressing their most pressing challenge
4. Share it where prospects already look (industry publications, professional communities, LinkedIn groups)
5. Build a basic follow-up system with email nurture sequences and regular touchpoints

Remember: You Already Have What You Need

You already understand your customers' problems, know how to communicate solutions, and have what you need to start marketing. You don't need to be a marketing expert – you need to be helpful.

Ready to transform your approach? Get the complete Problem-First Marketing Playbook with step-by-step guides, interview templates, content frameworks, and follow-up email templates. Stop procrastinating and start connecting with prospects who are actively searching for your solutions.

LinkedIn | WEBSITE

Send us Fan Mail

"Seriously Don’t Let Investors Drive Your Product Strategy" with Will Trible

We had a powerful conversation about a silent killer in early-stage startups: letting investor pressure override your product instincts. Will Trible—who raised over $3M and scaled partnerships with Coinbase and Plaid—shared hard-earned lessons on what not to do after funding hits your account.

🔥 How to handle investor input without losing product-market fit
 🔥 The red flags when feedback becomes interference
 🔥 Metrics that actually matter vs. vanity numbers
 🔥 How to say "no" (strategically) when investors push you off-course

If you're a founder who's raised or raising, this is the conversation you need before your next board meeting.

LinkedIn | WEBSITE