Seriously in Business: Brand + Design, Marketing and Business

Are you ready to transform your relationship with money and take control of your finances? Join host, Jacqui Naunton, as she interviews guest money expert, Katy Almstrom, as they dive deep into the world of financial planning and share valuable insights on how to achieve financial stability and success. From understanding the importance of setting financial boundaries to navigating impulsive spending, this episode will empower you to take charge of your financial future.

Key Takeaways:

- Gain clarity on your financial situation by tracking income and expenses regularly.

- Identify external influences on your money mindset and envision a healthier relationship with money.

- Develop a strategic plan for your finances, including setting aside funds for taxes, business expenses, and personal payments.

- Avoid impulsive purchases by implementing strategies like wish lists and waiting periods.

- Embrace the interconnectedness of spending habits, physical clutter, and time management for a more intentional approach to purchasing.

ABOUT KATY ALMSTROM:

Katy is a leading money mentor and wealth coach, a teacher and speaker who works with ambitious women who are ready to steward their money in their business and life by creating a sustainable strategy, simplify their process, and build limitless confidence in their money habits and behaviours. With over a decade of experience in teaching and coaching combined with her own debt-free entrepreneurial journey and simplified life, Katy provides a unique service for her clients to help them slow down, map out their own joyful wealth-building journey, and create a life that has WAY less stress around money.

CONNECT WITH KATY:

Instagram: https://www.instagram.com/katy_almstrom/

FB community: www.facebook.com/groups/networthwoman

Free gift: www.katyalmstrom.com/10-ways

Messy to Magnetic Podcast: https://podcasts.apple.com/us/podcast/messy-to-magnetic/id1594671912

Even as a designer with over a decade of experience - I still get STUCK! And from coaching hundreds of business owners to DIY their graphics, I know you might be getting stuck too.

And getting stuck is NOT the way a business owner wants to spend their day. It wastes time, means you create subpar graphics and is honestly just a frustrating feeling!!

So what are my top tips get getting unstuck when designing? What do I do myself? That's what I'll be covering in this episode of the Seriously in Business podcast.

Want to learn how to design your own business graphics for free? Check out my mini (totally binge-able) video series:

https://whitedeer.com.au/sibchallenge️

In this episode, I chat with Facebook (Meta) ads expert, Bianca McKenzie, about the art and science of creating effective Facebook ads (that don't suck all your money). We cover the challenges of converting leads, refining funnels for online courses, and troubleshooting ad campaigns. Whether you're a seasoned marketer or just starting out, Bianca shares valuable insights to help you optimize your Facebook ad strategy.

Key takeaways from this episode:

- Understanding the ideal customer and their content consumption habits

- Allocating budget to top-of-funnel lead generation ads, retargeting for warm audiences, and potential middle-of-funnel ads.

- Analyzing all the numbers, tracking conversion rates, and collecting data
 

ABOUT BIANCA:

Bianca McKenzie helps entrepreneurs by taking the stress out of launching, generating targeted leads, making sales and growing businesses through Facebook & Instagram advertising.
 

CONNECT WITH BIANCA:

www.biancamckenzie.com

https://www.biancamckenzie.com/free/

Bianca McKenzie helps entrepreneurs by taking the stress out of launching, generating targeted leads, making sales and growing businesses through Facebook & Instagram advertising.

Do you REALLY need to be in your brand? Like YOU as a person? Yes and no. In this episode, I'll share why you might want to embed you into your business plus we'll dive into how to know how much of you to put in. If you really love pineapple, does that belong in your business? What if your favourite colour is lime green? Should your brand be lime green?

Key Takeaways:

- The importance of understanding how much of oneself to embed in a personal brand, whether it's a lot or a little, and which parts of oneself to feature.

- The significance of building trust and rapport with the audience through personal branding, and how it can be a powerful tool for business credibility.

- Practical advice on aligning personal traits and preferences with the audience's interests, and understanding the relevance and connection between them.

- Using the "WOW Model" to identify the overlap between the business's values, the individual's identity, and the target audience's preferences.

- The significance of balancing professionalism and personal expression in branding, considering the audience's expectations and the industry's requirements.

Tune in to explore the art of personal branding with me, Jacqui Naunton, now.

PS. Want to explore creating your own visual brand? I have a free video series that'll be perfect for you! It's called the Seriously in Business Challenge and you can start binging right now!

https://whitedeer.com.au/sibchallenge

How can we nurture our nervous systems when we run our own business? When things feel like they're constantly GOING

In this episode, occupational therapist Mia Poklepovich discusses the unique challenges faced by women in business and the importance of prioritizing well-being. We cover effective strategies for managing stress, navigating challenging situations, and finding healthy coping mechanisms.

Key takeaways:

- Mia emphasizes the need for women in business to recognize and manage anxiety and stress responses, and tailor work schedules to individual productivity peaks.

- Strategies for controlling what can be controlled, managing time effectively, and addressing sensory needs for optimal work performance are discussed.

- Both Mia and Jacqui share experiences in entrepreneurship, highlighting the importance of acknowledging professional capabilities, seeking support when necessary, and finding comfort in uncomfortable situations.

Tune in to gain insights from Mia Poklepovich's journey as she shares her expertise on managing stress, remote work, and well-being, particularly for women in business.

ABOUT MIA:

Mia Poklepovich is the creative and energetic Mental Health Occupational Therapist behind OT Inspire Australia- a female lead OT private practice based in Alice Springs servicing communities throughout the Northern Territory.

Mia is passionate about Indigenous Health and working as a Mental Health OT – spending a lot of her time working VERY far away from the nearest city or town in Southeast Arnhem Land and the Central Desert Region.

Working in such isolated regions across incredibly challenging and complex populations – Mia has learned a thing or two about workplace wellbeing, managing stress and burnout in the workplace. Having experienced burn out herself– she is now on a mission to prevent this in the space as best she can- while still doing the job she loves with all her heart. Mia is passionate about female lead businesses and is currently living her dream life somewhere between the desert and the ocean.

CONNECT WITH MIA:

Instagram: @miapoko

Mia Poklepovich / The Freedom Therapist

The Freedom Therapist Circle Waitlist:

https://otinspireaustralia.mykajabi.com/The-Freedom-Therapist-Circle

You can find OT Inspire Australia at:

OT Inspire Australia:

Instagram: @ot_inspire_therapy

Facebook: OT Inspire Australia

Web: www.otinspire.com.au

This is SUCH a common mistake for those of us DIYing our brand: Only creating 1 or 2 versions of our logo. Did you know you should have at least 4 different versions or more!! PLUS colour variations.

Having versatile, professional logo variations to suit the diverse needs of your business will mean you are ready for anything business throws at you and look wildly schmick the whole time. Whether it's needing a favicon or DP, logo for a T-shirt or business card, or something for a letterhead or footer in your presentation slides. These are the variations not to miss!

PS. Don't forget to DM me on Instagram @whitedeergd the special code in this ep if you're ready to claim $200 off my DIY design and brand course ;)

So, your business is ready to make its first hire? Or maybe you've hired before but are ready to do it better! In this episode, I chat with HR Expert, Amy Christopherson, on the critical aspects of hiring new team and creating a successful onboarding process for new employees.

Key Takeaways:

- The investment of time and resources required to bring an employee up to speed, and the timeline for employees to reach optimal efficiency.

- The essential components of a well-structured onboarding process, including system setup, policies, procedures, induction, and employee value proposition.

- The importance of treating employees as valuable assets, expressing empathy, and encouraging open communication to maximize their performance and well-being.

Tune in to gain valuable insights on building a robust onboarding process that sets the stage for fostering a successful and harmonious working environment.
 

ABOUT AMY:

I understand that as a business owner, your passion lies in your area of expertise, not necessarily in managing people.

Hi, I'm Amy. I am a HR Business Partner who is dedicated to working with businesses to look at HR differently. The right people are your most important asset and I want to help you build a team of motivated, growth-focused and aligned people who are committed to your vision!
 

CONNECT WITH AMY:

www.amyjanehr.com.au

www.instagram.com/amyjanehr

www.facebook.com/amyjanehr

Are you gearing up to launch a brand new, spanking visual identity into the world? Perhaps you've been in business for a while and you've decided it's time to shake things up with a fresh logo and a brand-new name. Or maybe you're a new player in the business world, eager to make a splash with your inaugural branding.

No matter your situation, this episode of the Seriously in Business podcast has got your back with some strategic tips on how to launch your brand in a way that's engaging, exciting, and won't leave your audience feeling lost or alienated (risking an "unfollow") - particularly for those of you on Instagram.

If you're seeking more tips and templates to make your launch unforgettable, head on over to https://www.diydesignmybiz.com/RebrandLaunch and grab the tools you need to make a splash with your brand.

Colour psychology is something I use as a designer as part of my process of choosing colours, but it can be tricky to teach! So in this episode of the Seriously in Business Podcast, special guest designer, Emily Foster, shares some insights to help you choose the perfect colour palette for your business.

Does your brand evoke the right feelings? Do the colours make sense for your industry while still standing out? Do your colours flow nicely together? How much should you follow trends? We discuss all this in more in this episode!

ABOUT EMILY:

Emily Foster is the owner of Emily Foster Creative, a branding and website design studio that specializes in building personalized brands and websites for creative entrepreneurs looking to up-level their businesses.

Website: emilyfostercreative.com

Brand Colours Checklist: https://emilyfostercreative.com/brand-colors-freebie

Free Elevate Your Website Checklist: https://emilyfostercreative.com/elevated-website-checklist

Creating and curating a solid set of social media templates for your brand can be SUCH a timesaver and means you might actually post rather than face that all too common social media overwhelm.

But it's not always as easy as "let's make some social templates!". There are some things to consider first and in this episode I'll step you through my steps to crafting useable and strategic templates for your business you'll actually want to use AND that help to grow your business, not waste your time.

Want help strategically crafting your brand?

My DIY Course AND Design Studio have places open!

DIY course: www.whitedeer.com.au/diy-dmb

Done-for-you design: www.whitedeer.com.au/done-for-you