Seriously in Business: Brand + Design, Marketing and Business

What a treat you are in for! There's not much Emily and I don't discuss in this episode - covering everything from the challenges of mothering and owning a business, through to the realities of marketing and what we've found works (and doesn't work in our own businesses).

You'll learn organic ways you can market, hear how other mums in business organise their lives, create clear messaging in your business, learn Emily's predictions for 2024 in the marketing world and much more.
 

ABOUT EMILY:

Emily Osmond is an online marketing strategist and educator whose work focuses on helping one person business owners to develop the marketing skills and confidence needed to reach more of the people they can help.
She does this through her podcast, The Emily Osmond Show, which has listeners in more than 100 countries, her events, and her membership, The Modern Marketing Collective, which has helped close to 1,000 business owners to grow an engaged audience, turn that interest into sales, and build a business they are proud of.

Emily has a Master of Communications Degree, is a mum to her one year old son, and after growing up in England, she now lives in Melbourne, Australia.

Website: https://emilyosmond.com/

Free Resources: https://emilyosmond.com/free

The Modern Marketing Collective: https://emilyosmond.com/collective

Instagram: https://www.instagram.com/emilyosmond/

LinkedIn: https://www.linkedin.com/in/emily-osmond-31741b40/

Facebook: https://www.facebook.com/emilyclareosmond

The Emily Osmond Show on Apple Podcasts: https://podcasts.apple.com/au/podcast/the-emily-osmond-show/id1470900991

The Emily Osmond Show on Spotify: https://open.spotify.com/show/4LGjJ5L5RIcusC4npFjLsy

Okay, time to let you behind the curtain a little and share my 5 top business wins for the year. You'll get the classic wins, but also the ones that are less material but mean so much more to me.

I want to share with you the scary decisions I had to make, investments I said yes to and things I focussed on to make this my best year in business yet.  

Want to work with me in 2024?  

Here are the 2 main ways:

Learn to create your own brand/graphics: https://whitedeer.com.au/diydmb

Work with my design studio team: https://www.whitedeer.com.au/designstudio

Feeling burnt out in business or constantly getting sucked into people pleasing? Boundaries might be your solution. Special guest, Kylie Broadfoot, a mindset and human behaviour coach joins us in today's episode to explore the importance of establishing clear communication, managing priorities, and maintaining a healthy work-life balance in order to thrive in business.

Key takeaways:

- Establishing clear communication and response time expectations with clients can reduce pressure and urgency in business interactions.

- Setting boundaries, such as specific work days and using calendar systems, is essential for preventing burnout and fostering a sustainable work environment.

- Recognizing and addressing boundary issues, both personal and professional, is key to maintaining a positive and fulfilling business experience.

ABOUT KYLIE:

Kylie Broadfoot is a mindset and human behaviour coach, mentor and facilitator. After working as a neurological occupational therapist for a couple of decades, helping people to pursue their goals and dreams, she finally gave in to the pull to study to become a coach. And quickly discovered it was a love affair in all the best ways.

She poured hundreds of hours and thousands of dollars into honing her craft and importantly, being coached herself. Now Kylie is an authority on all things human behaviour. She empowers women to reclaim their true identity, release people pleasing, become confident with asserting their boundaries (minus the guilt), and develop their self-awareness and permission to be all of who they truly are. She offers private coaching, workshops and events for individuals, leaders and teams.

CONNECT WITH KYLIE:

Website: https://www.kmbcoaching.com.au/

Instagram: https://www.instagram.com/boundariesqueen_

Facebook: https://www.facebook.com/kyliebroadfoot.kmbcoaching

In a world where businesses are evolving, how will yours look in 2024? Jacqui Naunton delves into the importance of creating a brand style guide for small business owners in maintaining consistency and brand recognition and EXACTLY what needs to be included.

Key Takeaways:

1. Brand Consistency is Key: Establishing a brand style guide is vital for maintaining consistency in messaging and visuals, crucial for brand recognition.

2. Essentials of a Style Guide: A brand style guide should include visual elements such as logo variations, consistent colors, fonts, elements and mockups.

3. Practical Tips for Creation: Tips for setting up a brand style guide using various programs such as Canva, Adobe, or Microsoft software are provided, along with the importance of accessibility for team members and contractors.

4. Incorporating Brand Strategy: The guide should incorporate brand strategy outlining the business mission, vision, voice, target audience with the goal of providing clarity for the business owner and any team.

Tap into the brand style guide essentials and insightful tips provided in this episode to elevate your business in 2024 and beyond.

Work with our design studio to create a brand for you! https://www.whitedeer.com.au/designstudio

In this episode, business strategist Sarah Greener joins host Jacqui Naunton to discuss the power of implementing systems and the strategic use of time. Whether you're a solo entrepreneur or managing a team, you'll learn valuable insights on streamlining processes, prioritising tasks, and balancing business with personal priorities.

Key Takeaways:

1. Identifying Time Consumption: Learn how to pinpoint time-consuming tasks and implement systems to automate and streamline them, freeing up mental capacity for more valuable pursuits.

2. The Impact of Systems on Lifestyle: Understand the importance of using systems to value time, prioritise tasks, and make parental decisions based on quality time over quantity.

3. Building Businesses Aligned with Life: Discover the journey and lessons of building businesses that serve desired life and impact, especially for women entrepreneurs managing business and family responsibilities.

4. The Power of Branding Evolution: Explore the impact of rebranding and the changing landscape of branding with tools like Canva, offering flexibility and personal adjustments without expensive design services.

Tune in to gain insights on how to optimise your business strategies and lifestyle, and be inspired by Sarah Greener's journey to success.

ABOUT SARAH GREENER:

Hey, I'm Sarah. Straight out of New Zealand, I'm the kind of mum who asks just once – direct, honest, and not here for any kind of B.S. Whether it's at home or in business, I believe in being straightforward.

My passion? Flipping the script on how women, especially mothers, show up in business. Hence, The Moxie Movement was born. Amidst the chaos of running businesses, I've faced burnouts, missed cherished family moments, and pretty much done the “she does it all” hustle, only to realize there's a better way.

Through my journey, I've mastered the art of reshaping businesses to fit life, not the other way around. So, whether it's lifting barbells, dancing the night away, or creating frameworks that empower businesses, I've lived it all. I’m here to revolutionize the way we, as women, weave our dreams into success stories so we can create businesses that serve life and legacy.

CONNECT WITH SARAH:

Website: https://themoxiemovement.com/

Instagram: https://www.instagram.com/sarahgreenercoach/

Facebook: https://www.facebook.com/sarahgreenercoach

Welcome to the Seriously in Business Podcast with host Jacqui Naunton, where today's episode delves into the topic of branding and the dilemma of whether it's okay for a brand to look similar to others in the same industry. Join Jacqui as she tackles the questions of differentiation, representation, and drawing in clients through visual branding.

Key Takeaways:

1. What Your Brand Should Do:

- Represent what you do - convey the essence of your business and the emotions you want to evoke through visuals. Think through things like colour psychology, brand positioning, what your fonts are communicating, etc.

- Draw in your ideal client - use designs and graphics that attract and engage your target audience.

2. It's Not a Bad Thing to Look Like Your Competitors:

- Embrace the use of similar colours or design elements if they align with your industry and effectively communicate your brand's message.

- Use psychological associations with colours and design to your advantage, ensuring that your visual identity resonates with your audience.

3. Different Ways to Be Unique:

- Research others in your field, identify patterns, but refrain from replicating their brand elements.

- Brainstorm for your own business, pondering on the feelings, impressions, and vibes you want your brand to convey.

- Find inspiration from other industries, exploring diverse design styles that resonate with your brand's identity.

- Add yourself to the brand, infuse your personality, values, and uniqueness into the visual representation of your business.

Learn how to create your stand out brand in my free on-demand training: whitedeer.com.au/challenge

Tune in to gain valuable insights into building a standout brand and mastering the art of visual representation for your business.

In this episode of the Seriously in Business Podcast, Jacqui is joined by brand strategist and copywriter, Nikki Hamilton. Nikki shares her insights and expertise on brand strategy, customer research, website building, and much more. If you're a business owner looking to take your brand and website to the next level and build an effective online presence, this episode is a must-listen.

Key Takeaways:

1. Understanding Your Audience: Nikki emphasizes the significance of conducting customer research to truly understand your target audience's perspective. She shares an example of a financial services company that had to align their brand strategy with their audience's needs and desires.

2. Embracing Feedback: Nikki discusses the fear of receiving feedback but highlights the importance of seeing it as an opportunity for growth and improvement. She shares the value of both positive and negative feedback from clients and suggests utilizing surveys to gather valuable insights about your brand and customer perception.

3. Building an Effective Website: Nikki provides valuable tips and insights on website building, including the importance of basic SEO knowledge, integrating with Google Analytics, and ensuring essential functionality. She shares the importance of considering factors like user experience, site speed, and optimization for search engines.

4. Leveraging Google Tools: Nikki emphasises the power of utilising Google's free tools, such as Google My Business, to list and promote your business. She discusses the significance of filling in as much information as possible and strategically using keywords to boost your online visibility.

5. The Long-Term Benefits: Nikki underscores the long-term benefits of investing in brand strategy, website building, and SEO. With her expertise and experience, she offers a fresh perspective on leveraging these aspects to grow your business effectively.

Don't miss out on this insightful conversation between Jacqui Naunton and Nikki Hamilton as they share their expertise and discuss the essential elements of brand strategy and website building in today's digital landscape.

ABOUT NIKKI:

Meet Nikki Hamilton, the creative force behind Seedling Digital and Women Wealth WordPress. Originally from New Zealand and now on Australia's Gold Coast, Nikki has a diverse background in teaching, corporate marketing, and boutique skincare.

Nikki's mission is to help businesses create a strong online presence for increased profitability. Seedling Digital, her Gold Coast agency, excels in crafting distinctive brand identities and WordPress websites that not only captivate but also address business challenges.

Through Women Wealth WordPress, Nikki offers a comprehensive e-course for aspiring web developers. She transformed a job loss during pregnancy into a successful web development business, earning over $150K in her first year. Her course provides technical guidance, business strategies, and a supportive community to empower women in building thriving development studios.

CONNECT WITH NIKKI:

Website: https://seedlingdigital.com.au/

Free Dream Life Workbook: https://womenwealthwordpress.com/freebie

Instagram: https://www.instagram.com/seedlingdigital/

Does it even matter if you, as the business owner, know design? Turns out - yes. But whyyyyy?! Isn't it just another thing you need to learn?

In this episode we'll chat about why *almost* every business owner, regardless of business stage, needs to have a good foundational understanding of graphic design - whether they're DIYing their graphics OR outsourcing.

How much you understand design will impact how your business communicates, how worthwhile your design investments are, and your audience appeal. YOU, as the business owners, must have a clear vision and understanding of design principles to effectively convey your message.

Key takeaways from the episode:

1. Design is not just about aesthetics; it is about strategic communication. Business owners must learn to use design to effectively convey their message to their audience.

2. Knowing design enables you to act quickly and independently, allowing you to maintain the momentum of your business. Waiting for a designer can hinder progress and miss opportunities.

3. Technical knowledge of design, such as file types, printing requirements, and dimensions, is vital for maintaining quality and professionalism in your graphics.

PS. Whether you want to DIY your graphics, design WITH a designer or hand things over to a pro - I have have some EPIC offers for you for Black Friday.

DIY Course: https://www.diydesignmybiz.com/

Design Coaching/Support: http://diydesignmybiz.com/dreamteam

Design studio services: https://whitedeer.com.au/studio

Join me, Jacqui Naunton, on the Seriously In Business for expert insights into branding, design, marketing, and business strategy to help you take your business seriously and thrive in today's competitive market.

Are you tired of the hustle and bustle of churning out content just for the sake of it? Do you find yourself caught in the swirling whirlwind of social media, trying to keep up with the pressure to constantly post?

As business owners, we're often bombarded with the pressure to constantly grow, expand, and keep up with the ever-evolving online landscape. However, the key to success lies in purposeful, intentional content creation that aligns with your values and mission.

In this episode, join me as I engage in a fascinating conversation with Katherine Mackenzie-Smith about the importance of purpose-driven content creation and building a cozy business ecosystem.

Katherine, an online business coach, shares her insights on rethinking content creation, the value of creating a deep and purposeful content ecosystem, and the power of understanding oneself in running a business.

This episode offers valuable tips for online business and marketing, emphasizing the significance of authenticity, intentional business approaches, and self-awareness.

Key takeaways:

- Building a purposeful content ecosystem focused on tailoring content to different points in the audience's journey, using pillar content, and repurposing across platforms.

- Shifting the focus from constant social media posting to creating meaningful, long-term content with an emphasis on building communities and email lists.

- Embracing the "cozy business" concept, which advocates for anti-growth and anti-empire ideologies, encourages running a business on one's own terms, and emphasises self-awareness and individual needs in business operations.

Let's dive in!

ABOUT KATHERINE:

Katherine Mackenzie-Smith is an award-winning business coach, guide, and strategist for introverts and highly sensitive souls, an ideas alchemist, and the host of the Emerge + Expand podcast. Through her 1:1 mentoring, group programs, and brand new Secret Introvert’s Business membership, Katherine supports gentle leaders to create successful, sustainable cozy businesses through their own innate wisdom and strengths, without feeling like they have to change who they are.

Katherine recently won International Coach of the Year 2023, has been named a ‘self help guru’ by Elle Magazine, Brainz Top 500 Global Entrepreneurs and featured on the covers of Happiness and Wellbeing magazine and Inspired Coach magazine, as well as being featured in a number of publications, podcasts, and websites including Cleo Magazine, Collective Hub, and The Introvert Entrepreneur.
 

CONNECT WITH KATHERINE:

Website: https://katherinemackenziesmith.com

Work with Katherine: https://katherinemackenziesmith.com/common-room

Instagram: https://instagram.com/miss_kms

YouTube: https://www.youtube.com/channel/katherinemackenziesmith

When it comes to branding, it’s so much more than just slapping a logo onto your business. It’s about crafting an entire experience – the look, the feel, the vibe, the message.

In this episode we're going to deep dive into the 4 things you need to think about if you're creating your visual brand - whether for the first time or the second, third or fourth! Whether you are working with a designer or taking the DIY approach, this episode will provide valuable insight into creating a robust, lasting brand.
 

Key Takeaways:

- Understanding the impact of your brand: How a brand influences the perception of a business, including the value placed by the audience, first impressions, and professionalism.

- First impression matters: The importance of communicating the right message through visuals, addressing factors like price point, brand vibes, personal representation, ideal clientele, and industry representation.

- Practical considerations for brand usage: From social media to print collateral, consider where your brand will be used, enabling the creation of adaptable graphics suitable for various platforms and mediums.

Tune in to gain insights that will help you make informed decisions in designing a brand that truly reflects and enhances your business!