Seriously in Business: Brand + Design, Marketing and Business

In today's episode of the Seriously in Business Podcast, we have a special guest, Tamsin Starke, from Email Parade, a boutique agency that specializes in helping business owners with their email marketing campaigns.

Tamsin joins us to share her expertise and insights on the design aspects of email marketing. But before we dive into that, we get a peek into Tamsin's journey, from her background in direct marketing for non-profits to starting her own business and scaling it to where it is today.

We explore the power of email marketing as a permission-based channel and how automation allows for personalized conversations at scale. Tamsin also walks us through the importance of segmentation and how it can greatly impact the effectiveness of our email campaigns.

Plus, Tamsin shares valuable tips on email deliverability, font choices, and the use of graphics in emails. So whether you're a seasoned marketer or just starting out, this episode is packed with practical insights to power up your email marketing game.
 

ABOUT TAMSIN STARKE:

Tamsin is a seasoned email marketing professional based in Sydney and the brain behind Email Parade, a vibrant email marketing agency that caters to business owners with unique personalities but lacklustre email marketing.

With over 15 years of real-world marketing experience in strategy and implementation, Tamsin helps clients automate their email and create engaging campaigns that drive consistent, predictable revenue and customer loyalty.

GET IN TOUCH WITH TAMSIN:

Website: emailparade.com.au

Instagram: instagram.com/emailparade

I still can't believe it. 10k. That's a lot of people! And I'm so grateful!!

But this episode isn't about me. It's about you, and how you can utilise some of these content tips to grow whatever your platform of choice is!

Because content is king.

My first tip though is a bonus tip and that is to embrace beginnings luck! Sometimes it can be a GOOD thing to be starting a platform from scratch and not be limited by all the "rules" that you don't know!

Tip #1 is about choosing content people are searching, avoid doing what you know is important without first starting with what people THINK they want.

Tip #2 is to make your content entertaining. Don't be afraid to show your personality, or to use your hands as your talk or speak more like you're reading a children's story rather than a eulogy. People will be more drawn in and more likely to hang around.

Tip #3 is to share great content. You know your stuff! So share it well. What you have in your brain can be so helpful to another person. Meet your audience where they're at and share your content in a way that grows with them. And don't be afraid to do it your way with your unique spin!

Thanks for being a part of my journey! Subscribe on YouTube here: https://www.youtube.com/@jacquinaunton

Catch my story time video on how I grew my YouTube here: https://youtu.be/MQuZzg1m_qM

This is such a value-packed episode! Special guest, Emma McQueen, a motivator and business coach, and I chat everything from sales, business mindset, and social media strategies.

Emma McQueen shares her journey of starting her own business and generating significant revenue in the first few months through nurturing relationships rather than cold calling. She emphasizes the importance of being genuine in sales and finding a sales process that aligns with one's personality.

Learn the significance of mindset in achieving business success and the need to prioritize self-care as women in business. Emma also shares insights on pricing strategies, building a mailing list, and leveraging masterclasses and collaborations for business growth.

Join Jacqui Naunton as she dives deep into these topics with Emma McQueen, providing inspiration and valuable insights for entrepreneurs and business owners. Get ready to transform your sales strategies and mindset in this episode of Seriously in Business.

ABOUT EMMA:

Emma McQueen is a Melbourne-based executive, leadership and business coach who has worked in the realm of human resources for over twenty years, working with some of Australia’s leading organisations to develop their team and their talent. Emma passionately believes that the success of any business rests entirely on the success of their people.

Emma’s coaching has a core focus - supporting her clients to unlock their potential and achieve results. As a Hogan-accredited coach, her approach has a foundation of working with people’s strengths to take the meaningful actions required to reach their goals. She believes that effective coaching has an indisputable impact on a person’s performance, and on their wellbeing overall.

Her clients leave her sessions motivated and challenged to take action and get results often exceeding their own expectations - although Emma is rarely surprised by their achievements, as she has an unwavering belief in the extraordinariness of the seemingly ordinary. Emma loves working with people who are driven and passionate about their work but feel stuck in a place of overwhelm. Through her powerful, challenging yet kind coaching, Emma takes them from chaos to clarity, from uncertainty to empowerment.
 

Links:

Website: https://emmamcqueen.com.au/

Podcast: https://emmamcqueen.com.au/podcast/

Instagram: https://www.instagram.com/emmarmcqueen/

Should you use trends in your visual branding? Or is that unwise?

In this episode of the Seriously in Business podcast, host Jacqui Naunton, a professional graphic designer, delves into the topic of trends in branding and design.

Trends have their place! But we need to make sure to not just follow them blindly. A trend can help your brand to look modern and up with the times BUT a trend can also make you look the same as everyone else and date quickly.

Instead, research your brand deeply and choose a current trend that suits your business (not just one that looks pretty) and tweak it to make it UNIQUE to you. This will help you avoid looking like a cookie cutter of every other business following the trends.

Already have a brand? Consistency in your brand is far more important than following trends and updating things all the time - BUT you can make little tweaks to your brand if you’d like to keep a more modern take. I.e. Slightly tweak a font or a colour.

Listen now to see how you can apply trends to your own visual brand.

Wow model lesson: https://www.whitedeer.com.au/podcast/wow-model

Join The Co+Creation Club: https://www.diydesignmybiz.com/club

Join DIY Design My Biz: https://www.diydesignmybiz.com/

Sign up to newsletter: https://whitedeer.com.au/signup

Menstrual cycles and running a business...how are they related?

A lot it seems! Get ready to dive into the world of understanding and harnessing the power of the menstrual cycle for success in both your business and personal life.

Our guest is women's menstrual cycle expert and coach Charlotte Pointeaux. She walks us through the different phases of the menstrual cycle, highlighting their strengths and vulnerabilities. From tapping into inward energy during the menstrual phase for rest and reflection, to embracing creativity and action in the spring phase, and forming connections during ovulation – Charlotte has valuable insights to share.

We'll also explore the importance of intentional branding for business success. Charlotte was a student inside my program, The Co+Creation Club in 2022 and shares how working with me has saved her "weeks" of time and given her the skills and confidence to create endless designs for her business and put her business into the world boldly!

Doors to The Co+Creation Club close July 10th 2023. Places are extremely limited and this will be the final round of The Club for 2023.

So join me for the sell-out intimate 10 week LIVE group coaching experience crafted to catapult your business to the next level in professionalism, authenticity and growth through supported self design.

Find out more about The Club: https://bit.ly/ClubCharlotte

ABOUT CHARLOTTE:

Charlotte Pointeaux is an Internationally Award-Winning triple-Certified Menstrual Cycle and Feminine Embodiment Coach, Host of Wild Flow Podcast, and a sought-after Menstrual Educator and Speaker.

As a WILD FEMININE CYCLE COACH, Charlotte guides women through the deeply transformational journey of reclaiming their power, pleasure and purpose through the portal and wisdom of the menstrual cycle and rites of passages, so they can embody and express their wild feminine magick in the world as sovereign leaders, creatives and coaches.

Charlotte founded FIRST MOON CIRCLE® SCHOOL, a globally-recognised facilitator training program which trains menstrual educators around the world to holistically empower, honour and celebrate children and their families at menarche (their first period). She leads a community of practitioners on an unstoppable mission to ripple period positivity, knowledge and power into diverse cultures and communities around the world.

GET IN TOUCH:

https://charlottepointeaux.com/

Subscribe: https://charlottepointeaux.com/freegift/

Instagram: https://www.instagram.com/charlotte.pointeaux.coach/

Your brand can make you money. Your graphics can impact how much you make.

There are a few things I take ALL of my students through when we work on their graphics to make sure their brand and graphics are set up in a way that's going to help grow their business!

Consistency: Building a Brand That Makes Money

Brand Vibes: Conveying Your Value and Premium Status

Strong Layout: Showcasing Your Offerings with Professionalism

Unique: Stand Out Like a Pro, Not a Canva Template

Your graphics and branding have a tremendous impact on your business's success. By prioritising consistency, aligning your brand vibes with your value proposition, perfecting your layout, and embracing your uniqueness, you unlock the potential to elevate your brand and boost your bottom line.

So, step up your graphics game, harness the power of visual storytelling, and watch your business thrive like never before. The possibilities are endless when you combine strategic branding with captivating graphics. Get ready to make waves and take your business to new heights!

And as always, if you need support - I'm here to help.

Let me support you as you create a brand and graphics that will help your business name more money. Join me for the sell-out intimate 10 week LIVE group coaching experience crafted to catapult your business to the next level in professionalism, authenticity and growth through supported self design.

At the time of release the doors to The Co+Creation Club are open right now. Places are extremely limited and some epic bonuses are expiring soon. This will be the final round of The Club for 2023.

Find out more by clicking here.

“Shiny Object Syndrome” is a struggle I’ve spoken to COUNTELSS business owners about. Thankfully - it is curable! And in this BONUS episode of Seriously in Business I’m speaking with someone whose done just that.

Amy Laurens worked with me in The Co+Creation Club and together we worked on TWO brands! One her personal brand as an author, and the other as a publishing house.

Amy is now growing her brands, showing up consistently and confidently and has conquered shiny object syndrome - her brand is now slick and SUPER consistent.

Amy also shares how she balances running 2 businesses, being a mum AND working full time (it’s wild!) - and how she fit doing The Co+Creation Club into all this too.

Keen to do what Amy did in your own brand?

Join me for the sell-out intimate 10 week LIVE group coaching experience crafted to catapult your business to the next level in professionalism, authenticity and growth through supported self design.

Find out more about The Club: https://bit.ly/clubamy

ABOUT AMY:

AMY LAURENS is an Australian author of fantasy fiction for all ages. Her story Bones Of The Sea, about creepy carnivorous mist and bone curses, won the 2021 Aurealis Award for Best Fantasy Novella. Amy has also written the award-winning portal-fantasy Sanctuary series about Edge, a 13-year-old girl forced to move to a small country town because of witness protection, the humorous fantasy Kaditeos series, following newly graduated Evil Overlord Mercury as she attempts to acquire a castle, the young adult series Storm Foxes, about love and magic and family in small town Australia, and a whole host of non-fiction, both for writers AND for people who don’t live with constant voices in their heads.

Amy lives with her husband and two kids in suburban Canberra. She used to be a high-school English teacher, and she was once chewed on by a lion. (The two are unrelated. It was her right thumb.) Amy loves chocolate but her body despises it; she has a vegetable garden that mostly thrives on neglect; and owns enough books to be considered a library. Of course. Oh, and she also makes rather fancy cakes in her spare time. 

She’s on all the usual social media channels as @ByAmyLaurens, but you’ve got the best chance of actually getting a response on Instagram or at www.AmyLaurens.com. 

Imagine booking 1 new client, scoring a hot lead and signing 9 people to your email list (without a freebie!) after only ONE DAY after launching your rebrand!

This is what happened for Co+Creation Clubber, Cat Dunn. Cat worked with me in the last round of The COo+Creation Club to totally revolutionise her brand to be more than just a couple of colours she thought looked nice...to a whole brand suite that perfectly represented her quirky personality all whilst calling out to dream clients #winwin

Cat and i chat about her experience inside The Co+Creation Club, what finally made things click for her brand (hint: it was a colour she'd never thought of!) and how her biz has been changed for the better because of it. 

Cat is also a leading OBM and we chat about the power of having an Online Business Manager in your business and how to know when to hire your own!

Doors to The Co+Creation Club are open right now. Places are extremely limited and some epic bonuses are expiring soon. This will be the final round of The Club for 2023.

So join me for the sell-out intimate 10 week LIVE group coaching experience crafted to catapult your business to the next level in professionalism, authenticity and growth through supported self design.

Find out more about The Club: https://bit.ly/ClubCat

ABOUT CAT DUNN:
Cat Dunn is an experienced Online Business Manager (OBM) specializing in supporting visionary coaches. With a focus on scaling businesses and providing streamlined systems, Cat helps entrepreneurs turn their dreams into actionable steps. Her strategic thinking ensures businesses reach their target audience and capitalize on their strengths. Cat's expertise allows entrepreneurs to spend more time in their creative zone and work with aligned clients.

Trained as a performer and with a background in corporate administration, marketing, and communications, Cat started her own Virtual Assistant business before transitioning into an OBM role. She is passionate about empowering women through coaching and supporting their personal transformations.

Apart from her professional pursuits, Cat is a manifesting generator, loves lasagne, and begins each day with meditation. She has experience as a professional Scare Actor and holds a Master's degree in Creative Writing.

LINKS:
Website: https://catlouisedunn.com/
Instagram: https://www.instagram.com/catlouisedunn/
 

Are you wondering whether or not your business should invest in design?

Design plays a significant role in attracting the right clients to your business and building trust and credibility with your audience. Through investment in design, you can create a visually appealing and professional brand that stands out from the competition and delivers measurable results.

In this episode of Seriously in Business, join me Jacqui Naunton, as I cover the benefits GOOD design gives your business, how you do things CHEAPER than hiring a professional and how to work out how much you should spend?

Ready to invest...but just $27? 👇

Join me for the intimate online workshop to create an elevated brand experience so that you're the stand out and fully booked service provider in your niche! Let's Elevate Your Brand together Monday June 19th (replay available for ticket holders). Grab your ticket now:

Elevate Your Brand Tickets Here

Our guest speaker for today is Ellie Griffin from Island Village. We chat all things from unconventional "creativity" in everyday life, all the way to the impact joining me inside "The Co+Creation Club" has had on her and her business.

During the episode, we explore different ways to foster creativity, including movement, play and being free from distractions like technology.

Creativity is an important aspect of life, and it can take many different forms beyond just art and design. It is linked to the concept of play and is something that everyone can cultivate with time and effort. Ellie will inspire you to experiment with creativity and explore different ways to express it in your life.

We also discuss The Co+Creation Club program, which is a 10-week branding and design mastermind-style program that business owners can join and work with me on their business' brand and graphics. The program includes regular calls in small groups providing the opportunity to learn from each other and get real-time feedback on designs, dedicated help in between calls and additional office-hours calls.

If you're interested in joining The Co+Creation Club, join my workshop, "Elevate Your Brand", on June 19th which will provide the necessary steps to take your business to the next level. It costs $27 and is recommended before joining the club. https://www.diydesignmybiz.com/elevate?utm_source=sib-podcast&utm_medium=podcast&utm_term=ellie-griffin118&utm_content=&utm_campaign=cocreation-club

This will be your final chance to join The Club for 2023.

And if you're in Tasmania, Australia be sure to join Ellie for Creative Odyssey on July 15th to explore creativity in a variety of forms. Find out more: https://islandvillage.co/ or follow on Instagram: https://www.instagram.com/islandvillage_/

ABOUT ELLIE:

Ellie Griffin is a registered nurse, author, and women's wellness mentor. As the founder of Island Village, she hosts Women's Circles, providing a safe space for women to connect and grow. Through retreats, workshops, and sessions, she guides women in self-enquiry activities to foster personal growth and build strong connections. Ellie values community support and actively collaborates with local businesses.

Her leadership training includes Bréne Brown's Dare to Lead, preceptor training and women's circle facilitator training. She has 3+ years experience volunteering with organizations like the Tasmanian Ambulance Service and Rural Help at Hand. As a former Ambassador and co-author for The Naked Farmer, she raised awareness for mental health in rural areas. Ellie's dedication to personal growth led her to study business while being a full-time mother and developing her own business. She understands the challenges faced by women in isolation, particularly in rural areas, and aims to provide connection and support through her work.