Seriously in Business: Brand + Design, Marketing and Business

There's usually 3 camps you might sit in when you hear the word public speaker:

1. That's not relevant to me, I'm not a public speaker
2. AGGHH public speaker. YUCK. Never ever.
3. Yes! Tell me more how I can improve my craft.

This podcast is for ALL 3 types of people... and especially those of you who fear public speaking or don't think it's for you.

In this interview with Kate Cashman we uncover why ALL voices need to be heard... even if yours is quiet and doesn't sound "confident".

Because 90% of good speaking happens before you open your mouth - it's all connected to your mindset! What do you believe about yourself and what you have to share.

We need your voice, we don't need your confidence.

Tips from Kate:

Start by working out what's really going on in your mind - write down all the things you think about yourself? Write down what you think will happen if you public speak. Brainstorm your fears.

Aim for courage NOT confidence. Start small and flex your courage muscle by putting yourself in small situations you can practice in - give yourself evidence that you can do hard things.

Think about your audience and understand what they ACTUALLY want. Because a lot of nervousness comes from the unknown.

Don't make your nerves mean anything. Good speakers still get nervous - you're still meant to be there.

Remember you don't have to be the ultimate pro in your field - think of yourself as a contributor instead.
 

ABOUT KATE CASHMAN:

Kate is a holistic speaking coach who supports entrepreneurs and executives to more courageously and confidently speak up and share their passion and knowledge with the world – on stages, in workshops, in offices and boardrooms, anywhere! All in a way that is entirely unique to you.
 

Website: katecashman.com

Free roadmap to change the way you feel about public speaking: https://katecashman.kartra.com/page/soulful-speaking-roadmap-landing-page

Follow on Instagram: https://www.instagram.com/_katecashman.com_/

Course coming soon!!

Are you thinking about hiring a virtual assistant to take on some of your tasks? That's awesome! But before you go handing everything over, make sure you have a solid brand in place first. Your VA can't work magic if they don't know what they're working with! So, get your branding sorted before you get too excited - otherwise, whatever they create for you is likely to be not related to you or your brand, inconsistent and something you honestly quite dislike.

What do I mean by branding, you ask? Well, it's all the fun stuff that makes your business unique! Your logo, color palette, fonts, and anything else that represents your business's personality. Create a brand style guide laying out your brand's visual rules and make sure your VA has access to all of this and knows how to use it. Don't leave them in the dark, wondering how to make your Instagram look fabulous!

If you're not quite ready to hire a VA, that's okay! This episode still has loads of tips to help you get your branding game on point. And when you are ready to bring in a virtual assistant, make sure you've done the groundwork first. By setting your VA up for success, you're setting yourself up for success too. So, get your branding sorted and let's make some magic happen!

If you're ready to get your brand sorted so your outsourcing is a success - let's work together in The Co+Creation Club. Doors close MIDNIGHT TONIGHT (7th March 2023). Find all the deets and grab your spot here: https://www.diydesignmybiz.com/club

You know those people who just go ALL IN? Who commit to working with you and you just get to sit in awe as you watch the process unfold and the results begin streaming in because someone said "YES"...

That's Lavinia. And Lavinia is not only one of my incredible past Co+Creation Clubbers, but an incredible business owner in her own right.

Lavinia stepped out of corporate into starting her own online business not even knowing what Canva or Instagram were! But she invested in learning, coaching and taking her knowledge from corporate and building an online business where she now serves other women seeking to start their own businesses.

Prepare to be inspired and spurred on as you listen to Lavinia's journey, her focus on building relationships online (not just to sell to but for our own connection and sanity!), and build your knowledge of the customer journey as she shares the 4 stages every customer goes on before they work with you!

Lavinia also shares BTS of her experience in The Co+Creation Club - my intimate, 6 week group coaching experience crafted to catapult your business to the next level in professionalism, authenticity and growth through supported self design.

Spoiler: her results are pretty epic!!

Doors to The Club close next week (March 7th) so pop your skates on and save your place inside (almost 50% sold out!): https://www.diydesignmybiz.com/club

About Lavinia Rumbiolo:

Lavinia is a business coach for female entrepreneurs who want to build a biz without the burnout and overwhelm.

At the end of 2020, Lavinia decided that she didn’t feel aligned to corporate anymore and went all in to learn about all things online and business. Coming from a background of sales and leadership for 18 years Lavinia knew business and how to grow sales and teams, but the online space has completely flipped her mindset around how to do good business - it’s all about people.

Now, Lavinia's mission in life is to teach women to create their own economies, not rely on a ‘paycheck’ or have capped salaries- the sky is NOT the limit. She focuses on being economically and financially independent to give women choices and helps them impact the world.

Connect with Lavinia on Instagram:

https://www.instagram.com/laviniarumbiolo/

Balancing who we are and what we love, with being a business owner can be a tricky feat. We are pulled in so many directions, with so many demands, priorities and expectations...

Join me in this episode as I chat with Marlous Teh about ways you can accept your current season in life and business (HELLO being a mum of a toddler whose capacity is far lower than I want it to be).

Marlous was also a STAR student in my sell-out program: The Co+Creation Club so she shares a few insights into the impact the experience had on her...beyond having a "pretty brand".

Doors to The Co+Creation Club only open twice a year - and RIGHT NOW is one of those times. Join us for a business-changing experience where you'll not only work WITH a designer to co+create an incredible brand and/or graphics but also grow in confidence, time, pride, clarity, momentum and authenticity.

Find out more (and see some incredible before and afters) here: https://www.diydesignmybiz.com/club

ABOUT MARLOUS TEH:

Marlous is an Internationally Certified Leadership, Mindset & Energy Coach who supports ambitious heart-centered, leaders, entrepreneurs and change-makers to be their most confident, courageous and powerful selves. Her clients desire to radically shift the playing field and redefine leadership and success, so that they can live deeply fulfilling lives and create the life-changing impact they know they can have with integrity, joy and purpose.

INTSTAGRAM: https://www.instagram.com/marlousteh/

WEBSITE (yes, she made this herself!): https://www.marlousteh.com/

Are you ready to level up your Instagram game and turn random people stumbling across your Instagram into dedicated followers and buyers? Well buckle up, because we're diving into the secret sauce of creating a killer Instagram presence!

Instagram has become the go-to platform for businesses and individuals to show off their brand and reach more peeps. But let's face it, with so much content out there, it can be tough to stand out and make a lasting impression. But don't you worry, we've got you covered! In this episode, I'm spilling the tea on the design and strategy tips that will take your Instagram presence to the next level. Get ready to become an Instagram pro in no time!

The overall question you need to ask yourself throughout all of this is: What would someone stumbling across my feed for the first time think? What can they tell about me and my business from a quick glance?

This episode only just scratches the surface!

Join me LIVE on February the 16th for an EPIC 2 hour session: ELEVATE YOUR BRAND. Together we'll deep dive into how YOU can create an elevated brand experience. I'll show you practical examples, share action steps and even offer live hot seat coaching on your designs/brand.

Places are limited and tickets are only $50. Find out all the details here: https://www.diydesignmybiz.com/elevatelive

It can seem like such a daunting task to write allllll your your website copy (aka. your WORDS). From your Instagram captions, to website pages or flyers, all the way to long form sales pages.

But, I've found the secret (well, I didn't find it... Nadine did, and she told me all about it and I've been using it ever since).

And I just KNEW I needed to get her onto the podcast to so you could start taking advantage of it too.

Nadine's method gets some of the most INCREDIBLE pieces of copy...but get this, you don't write it - your audience does.

Join Nadine and I as we chat through what you need to implement now, BEFORE you start writing copy for your business. And trust me, I've seen this strategy in action and it WORKS.

PS. This can work if you're brand new to business OR you are a seasoned veteran.

Some top tips to wet your appetite:

BEFORE you start writing, step back and talk to you customer/s. This might be past customers/clients or ideal customer/clients. You could even get your insight from hanging out in places like Facebook groups...without posting a thing!

Look at the words your clients/customers are using, the problems they're having, any objections they might have AND their desires - what's the dream solution?

Tap into messaging that will resonate with your audience so that when they read your content it feels like you are really speaking to them and where they're at.

About Nadine

Nadine Nethery is the Founder of CAN DO! Content and a strategic website and email copywriter for female founders who want to intentionally attract, delight and retain their dream customers.

Her strategic take on audience research and copy turns every brand touchpoint into genuine connections that drive sales, celebrate loyalty and surround you with keen brand advocates who happily do the word-spreading for you.

Over the past 6+ years, Nadine has given global e-commerce success stories, game-changing startups and industry-disrupting service providers the words to shine and the strategies to build a sustainable business long-term.

Nab access to Nadine's EPIC The Over-the-Shoulder Tutorial and watch everything you learn in this episode in action: https://candocontent.com/audience

Follow Nadine on Instagram at: https://www.instagram.com/candocontent/

Website: https://candocontent.com/

We're back for another year! Welcome to 2023 with Seriously in Business!

Have you ever wondered what it takes to make your brand truly stand out? What makes a potential client instantly connect and want to work with you? The answer - an "elevated" brand.

An elevated brand experience is one that is professional and considered, making you the standout professional in your field. (Note: A "professional" brand doesn't have to mean a corporate one void of all personality, it can still be fun and playful while maintaining a level of professionalism.) An elevated brand is readable, beautiful, cohesive and super relevant to your dream client.

Because having an elevated brand will help you to:

• Set the stage for your offering
• Create anticipation, expectation and buzz
• Nurture your client along the journey
• Exude professionalism and trust

In this episode I'll share with you the five key elements you need to implement in order to create an elevated brand experience for YOUR business - especially if you're a DIYer of your graphics. Not only will this help you stand out in your field, but it will also help you get booked out. Keep reading to learn more about creating an elevated brand experience that will help you and your business thrive.

Can you believe that we're here? 100 EPISODES!!

To celebrate I wanted to do something a little different! I've invited my incredible business coach, mentor and friend, Ellie Swift, to join me as a guest host on this episode.

The roles will be reversed and I'll be jumping into the hotseat while Ellie asks me some epic questions from you, my audience!

We cover everything from my personal life, whether I regret starting a business and the motherhood/entreprenur juggle. Plus letting you in on my worst design mistake, the biggest mistake I see DIYers make and the best way you can save time when designing.

Ellie also reveals a secret live on air that had me aghast!

I hope this episode is inspiring and serves you in your business journey - because I'm so grateful for you. Whether you've listened to 1 episode or all 100: thank you for being here, for learning from me and supporting my little business.

Here's to 100 more episodes!

If you'd like to work with me, doors are currently open for my program DIY Design My Biz (CLOSING THURSDAY 15TH DECEMBER 22). Head here to nab the sale and start creating graphics for your business you are proud of: https://www.diydesignmybiz.com/

When someone works with your business, they work with YOU. So how can you create a brand that captures who you are? That helps people get to know YOU when they see your graphics. That YOU feel proud to promote and show up inside of?

Inside this episode I'll share with you some key things to consider before you create your visual brand (or rebrand) to make sure you graphics OOZE that uniqueness that is you.

Doors for my online course, DIY Design My Biz are closing soon! This price will never be offered again and if you're ready to stop guessing your way through your brand then it's time to jump in. Head to https://www.diydesignmybiz.com/ to jump in and uplevel your brand for 2023!

WOW model podcast episode: https://www.whitedeer.com.au/podcast/diy-own-graphics

Trends are a little overrated...

But I do believe there are strong directions many business owners are going in their graphics *that perform well* that I'd love to share with you...

Particularly for DIYers creating their own graphics - coz you see: Almost EVERYONE is using Canva now for their designs, so if you want to be DIFFERENT, to actually look like a pro, then implementing these 6 "trends" will help.

Let's dive in!

1. Simplifying social posts (+ "meta" designs)
2. Customising templates to make them unique
3. Custom logos (aka. NO Canva premade logos)
4. Animation, videos and experiences
5. Contrasting text sizes to create PUNCH
6. Open and spacious designs

Which trend are you going to try first?

Join DIY Design My Biz before the sale ends: https://www.diydesignmybiz.com/

And take the Brand Style free quiz here: https://www.whitedeer.com.au/quiz