Seriously in Business: Brand + Design, Marketing and Business

I feel a bit silly making this episode since I feel like a complete novice! ...but I just wanted to share my story behind growing my YouTube channel from almost no subscribers to nearly 10,000 in under 3 months.

I started out (and still am) a total newbie to YouTube but there were a few intentional things I did to help grow my channel and I wanted to share that with you too.

• How I monetised my channel so quickly (and what I'm earning)
• How I 'tricked' viewers into thinking I'd been around for years
• My top tips to growing quickly
• The intentional uploads I made to go "viral"
• and more

If you'd like to stalk my YouTube you can do so here: https://www.youtube.com/@jacquinaunton

Camera I mentioned: https://www.sony.com.au/interchangeable-lens-cameras/products/ilce-7m4-body-kit

Check out my courses and freebies: https://www.whitedeer.com.au/

In this episode, Jenn Donovan and I (Jacqui Naunton) uncover three common marketing mistakes made by small business owners and discuss effective strategies to avoid them. By addressing these blunders, entrepreneurs can enhance their marketing efforts, connect with a wider audience, and achieve their goals.

Mistake #1: Not Showing Up: Many entrepreneurs hide behind their products or services, missing out on the opportunity to establish a personal connection with customers. We explore the importance of human-to-human marketing and share practical ways to overcome the fear of showing up, including leveraging personal branding through professional photography, short videos, and using your voice.

Mistake #2: Forgetting to Sell: Finding the right balance between selling and providing valuable content is crucial. We discuss how some business owners either shy away from selling or go overboard with promotions. Discover subtle selling tactics and strategies to showcase the human aspects of your business, while maintaining a healthy balance. We also emphasize the significance of analyzing social media platforms, particularly Instagram, to strike the right selling-content equilibrium.

Mistake #3: Not Having a Strategy Around Marketing: One of the key mistakes entrepreneurs make is not having a well-defined marketing strategy. Jenn and I delve into the importance of planning ahead and being strategic with your marketing efforts. Exploring how to identify upcoming events or quieter months that present marketing opportunities, such as World ___ Days or slower seasons. Avoid rushing your marketing and embrace a proactive approach. We discuss the benefits of scheduling dedicated time to assess your business plans, strategy, and goals, allowing you to create a comprehensive marketing plan.

Tune in next week for more branding and business tips and tricks to help you grow your small business. Stay tuned and stay awesome!

ABOUT JENN:

Jenn Donovan, marketing thought leader, change maker, coach and mentor for small businesses, international keynote speaker, best selling author and podcaster (she has 3!).

Founder of Social Media and Marketing Australia, founder of the extremely successful community Facebook group - Buy From a Bush Business (currently 367,000 members) and the Co-Founder of Spend With Us - Australia's answer to Amazon but only for rural and regional small businesses.

Jenn takes her clients from Invisible to Invincible using strategic marketing principles and is also a community leader, and a community believer and is on a mission to ensure the lost art of Human to Human marketing and community are seeded firmly in everyone’s marketing strategy.

LINKS:

Instagram: https://www.instagram.com/jenndonovan_/

Facebook: https://www.facebook.com/jenndonovan.au

LinkedIn: https://www.linkedin.com/in/jenn-donovan/

Podcast: https://socialmediaandmarketing.com.au/podcast/

In this episode, we dive into the topic of self-worth as a business owner with guest expert Sam Dhu. Sam is a Psychotherapist and self worth coach who believes when we harness our inner resources of self-compassion/worth/acceptance it can be the difference between being stuck in survival mode and confidently thriving.

During the interview, Sam shares stories and experiences of self-worth, and offers insights and tips on how business owners can improve their own self-worth. She explains that self-worth is not something that has to be earned or achieved, but rather something that is innate and already within us.

Sam also discusses the importance of self-awareness and understanding our own values and beliefs. She emphasizes the need to be intentional about the messages we give ourselves and to cultivate a positive mindset.

This episode is a must-listen for any business owner or entrepreneur who struggles with self-worth, overworking, procrastination or fear of putting our business out there, and wants to learn how to overcome their limiting beliefs and create the success they desire.

ABOUT SAM:

Samantha (Sam) Dhu is a Psychotherapist and self worth coach, Mum to a seven-year-old and baby, and passionate advocate for being radically kind and compassionate to yourself.

Terms like ‘self-compassion’, ‘self-worth’ and ‘self-acceptance’ get used a lot these days, but to Sam, these aren’t just ‘nice sounding words’. Her degree in social work, post-graduate qualifications, training in cognitive behavioural therapy, family therapy, gestalt therapy, and decades as a practising therapist and coach have shown her these inner resources are the difference between being stuck in survival mode and confidently thriving.

LEARN MORE FROM SAM:

Grab your free "lazy" woman’s guide to procrastination:

https://courses.samanthadhu.com.au/free-guide2023

Follow Sam on Instagram here:

https://www.instagram.com/samanthadhu/

In this podcast episode, we're talking about one of the most important aspects of branding: fonts! You'll learn why choosing the right fonts is crucial for creating a cohesive and recognizable brand identity.

I'll also discuss the common mistakes people make when it comes to font selection and offer tips for how to choose fonts that work well together.

It's important for every biz owner to know how to choose fonts that fit their brand's personality, how to pair fonts effectively, and how to ensure consistency across all their platforms.

So, whether you're a new business owner or a seasoned entrepreneur, this episode is packed with useful insights that will help you create a memorable and cohesive brand identity through the power of typography. Tune in now to learn more!

Read more:

Watch on Youtube at Jacqui Naunton // White Deer

Unlock your access to the free Seriously in Business video series to get your biz looking professional and polished - ready to make more money and attract dream clients. https://whitedeergraphicdesign.com/seriously-challenge

Gaining followers or getting likes on social media means nothing unless those followers are the kind of people who we can't wait to work with (and who one day want to work with us!) AKA. Soulmate clients.

In this episode, Hazal shares with us how we can attract rather than "find" soulmate clients. As well as how we can niche down and really know what makes US different and valuable to our soulmate clients.

Hazal also shares with us her tips to creating content that actually converts by bringing our followers on a journey to help them move from strangers to dream buyers!

About Hazal:

Hazal is a corporate marketer of 10 years turned marketing and business coach for ambitious entrepreneurs looking to scale to multi 6-figures and beyond using her Self, Strategy, Systems framework.

She founded her coaching company, Hey Hazal which has helped her clients book out their business, have their highest cash months and years, leave their 9-5 and most importantly, create an thriving, easeful and authentic online business. She is also the creator and host of the top charting podcast, The Self-Makers Podcast.

FIND HAZAL:

Instagram: https://www.instagram.com/hey.hazal/?hl=en

Free Masterclass: How to Stand Out on Social without feeling like you're faking it https://heyhazal.com/stand-out-on-social-without-faking-it

Website: https://heyhazal.com/

All any business owner on Instagram wants is to stand out! Stand out so they can attract new followers AND keep showing up in the feeds of current followers.

There are 5 tips I recommend every biz owner remember when they are designing their graphics for social media (aka. the visual that will stand out and draw people into the brand and caption).

Keep every post branded #noexceptions

Use "portrait" size instead of "square" posts to take up more space

Hierarchy and messaging - take your viewer on a visual journey of text at different sizes rather than overwhelming with too much info.

Use imagery that is relevant to your business, you or the posts message

Check your analytics and post content that performs. Focus on content that will draw in new followers AND content that will equip current followers

Wanna know your brand style? Take the free brand style quiz: https://www.whitedeer.com.au/quiz

This episode is a little different than usual! I chat with mum and business owner Desiree to learn how she does life, motherhood, home making and business.

We cover: work boundaries, communicating our needs, creating undistracted work times and more!

Desireé Robinson is a a homemaker, homesteader, homebirther that enjoys a cup of tea as well as a family adventure with her husband and 3 young boys. She helps busy Christian moms create schedules that eliminate stress, ditch toxins & experience God given freedom of peace through biblical mindset practices.

Listen to my episode with Desireé on her podcast: https://podcasters.spotify.com/pod/show/wholisticlifestyle/episodes/93-WAHM-Routine--Sabbath-Rest--Mom-Life-w-Jacqui-e20ckcc

DOWNLOAD FREE: Stress-Free cleaning schedule example & template:

https://mailchi.mp/db3b11ac71ea/cleaningschedule

Wholistic Lifestyle Podcast:

https://anchor.fm/wholisticlifestyle

Free Canva Worksheet to plan out YOUR Wow Model: https://partner.canva.com/wowworksheet

Knowing Canva or liking a certain colour are both wonderful things -but they don't make your brand good, memorable, stand out or resonate with your dream clients/customers.

We can't just choose colours, fonts or graphics for our business on a whim - these decisions will help to determine how our brand connects with people, what they assume we'll charge and the kind of people we draw in.

So, how on earth can YOU know what YOUR visual brand should look like?

In this episode I'll share with you the same model I teach my students on how they can choose their brand visuals. It's called the WOW Model and it will change the way you think about creating your brand.

Watch on YouTube: https://youtu.be/ddFeb4fsGJc

Make sure to use this Canva Worksheet to learn dive deeper into making this model work for you! Click here: https://partner.canva.com/wowworksheet Because when you have a consistent, considered and clear brand - you're able to draw in more of the right clients, have a brand that YOU love and are proud to show up with and one that stands out while stands the test of time.

Whatever you call it... a freebie, an opt-in or a lead magnet... it's SO hard to know what free content you should be sharing in it. Do you share all your best kept secrets to help people trust you, or do you share NOTHING because people haven't paid for it?

In this episode, digital marketer, Nicole Riccardo and I uncover how you can craft your freebies, while also chatting how you can do business your OWN way.

We also chat different ways that you can build community online even with a low following!

ABOUT NICOLE:

Flutist turned digital marketer, Nicole Riccardo is the Founder & President of NR Media. After working with multi-million dollar business and gaining 10 years of experience in the field, Nicole’s mission now is to empower other musicians, creatives, and freelancers with the business + digital marketing know-how they need in order to create a career doing what they love!

Instagram @nicolericcardo

Setting your business up with the KEY graphics your biz needs can be so helpful to rolling things out quickly and easily - to not get in your own way when it comes time to put yourself out there!

These are the 5 most important graphics I see almost all business owners needing! This ep will unpack each one and the key things you need to think about whilst creating.

1. Brand
2. Social templates
3. Facebook cover
4. Email Sig
5. Website/Online presence

Freebies and episodes mentioned:

10 social media post ideas: https://www.whitedeer.com.au/socialideas

Channelling YOUR Uniqueness into Your Brand: https://www.whitedeer.com.au/podcast/channelling-your-uniqueness

Choosing + Pairing Your Brand Fonts: https://www.whitedeer.com.au/podcast/pairing-brand-fonts