Seriously Social Podcast

The United States' 87th-oldest institution of higher learning tackles the newest form of communication - Social Media! 

Social Media Manager, Charissa Carnall, goes into detail about what it takes to build and run a well-known university's social presence. From strategy, to different platform voices, to seasonal engagement changes; Charissa gives a comprehensive view of Samford's approach to the ever-changing world of social media. 

Seriously Social's first guest is the incredible Samantha de Castro - the Social Media Manager for e.l.f. Cosmetics! In this episode, Samantha talks about what it takes to get to where she is today, what it's like working with a brand like e.l.f., and discusses the details of the brand's VERY successful "Eyes, Lips, Face" challenge on Tik Tok! 

You can view this episode with video at https://www.youtube.com/channel/UCpUru8yRAw_qKJ_cXtxxlQw/playlists 

0:05: Opening Comments/Introduction 

5:10: How marketing and business professionals can get involved in social media marketing

6:20: What a day looks like in social media working for a company like e.l.f.

8:00: e.l.f. getting involved with paid advertising on TikTok

8:30: Establishing a community

10:50: Samantha explains the details behind their recent TikTok hashtag campaign

12:10: How TikTok influencers are different from influencers on other platforms

12:30: How e.l.f. took advantage of TikTok's platform to meet the perfect influencers for their #eyeslipsface challenge

14:10: How TikTok is growing and why the algorithm is affecting the number of people who are moving over to TikTok from Instagram

16:10: e.l.f.'s strategy on Instagram

18:15: How e.l.f. is fostering UGC by reaching out to influencers across Instagram

19:20: e.l.f. takes advantage of Stories on Instagram

21:20: Samantha explains e.l.f.'s social media strategy going into 2020

21:50: Closing comments

(This episode was recorded in 2019, so Samantha's comments on e.l.f.'s strategy moving into 2020 were pre-COVID-19 and have since likely been adjusted) 

Meet Keith - Founder and CEO of Sociallyin and host of the Seriously Social Podcast! 

Be on the lookout for a new episode of Seriously Social every 2 weeks starting Monday, June 8th!