Tobin Ellis, author of Bar Design Essentials, goes beneath the surface of aesthetics to explore his data driven approach in creating bars that prioritize both human ergonomics and peak profitability. We discuss the insights found within his seminal work, examining how "zero-step" design and equipment adjacency can transform an otherwise chaotic service into a seamless flow state. The conversation provides a fascinating look at how the world's most efficient bars are built from the inside out to support the people who work behind them

Stefan Doktor, Estate Manager & Managing Director of Schloss Johannisberg Wine Estate in Germany, shares how he navigates the delicate balance between preserving an 800+ years-long winemaking legacy with implementing modern management & winemaking practices. Stefan dives into his duel responsibilities as Estate Manager and Managing Director, uncovering how he maintains the global prestige of Schloss Johannisberg's iconic Rieslings

Karen MacNeil, author of "The Wine Bible", peels back the layers of her journey, revealing the dedication and sensory depth required to create the definitive guide to global viniculture. She steps away from technicalities of the cellar to explore her personal philosophy on how wine shapes history, culture, and social dynamics. This interview offers a rare glimpse into the heart of the writer who spent decades translating the soul of wine

Brett Berish, CEO of Sovereign Brands and the architect behind global sensations like Bumbu Rum, dives deep into his wonderfully unconventional ways of doing business in an ever-changing spirits industry. We explore his self-made philosophy and the fearless marketing tactics that allowed Sovereign Brands to dominate an industry long controlled by giant companies. The conversation offers a masterclass in entrepreneurship, focusing on how to prioritize cultural relevance and authentic partnerships over traditional corporate playbooks

Alison Rodriguez, winemaker for Silverado Vineyards, brings precision and creativity to her role by balancing tradition with a modern winemaking perspective. She shares insights into her vineyard practices, from site expression to sustainabilty, and how those choices shape the final wine. Alison highlights her vision for the future of Napa Valley and the evolving role of winemakers in defining its next chapter

Kristina Kelley, the Executive Director of the Washington State Wine Commission and Eric explore how Kristina is shaping the global identity of Washington State Wines through storytelling, advocacy, and innovation. She shares insights on the evolution of wines in the region from sustainability initiatives to elevating lesser known varietals. The conversation also highlights her vision for the future of wine from on of America's finest wine regions

Naomi Ayala Collier is the Development Manager for CVH Spirits Americas, and a member of the United States Bartenders' Guild National Charity Foundation Board of Directors, where she serves as National Vice President . Naomi shares her perspective on the evolving hospitality industry and what it means to create meaningful, people-first experiences. She also highlights her commitment to giving back, showing how service and philanthropy can work hand in hand to build stronger communities

Bobby DeMars, Founder & CEO of Blind Barrels, sits down with Eric and guest host Kyle McHugh and shares the inspiration behind his whiskey box blind sampling company, blending craftsmanship, storytelling, and a passion for elevated gifting. Bobby also shares his journey from USC football to becoming a game-changing advocate for college athletes' health & likeness rights via his documentary filmmaking. From building brands and companies, to telling stories that move audiences to action, to curating memorable experiences, Bobby reveals how thoughtful details can transform connections

Ian Burrell Global Ambassador for the category of Rum, shares his journey and what it takes to represent rum on the world stage. He dives into the artistry and tradition behind crafting exceptional rum. Ian also explores how the culture of rum connects people across continents and how storytelling elevates the spirits experience. He offers insights for enthusiasts and pros alike on appreciating this amazing category

Ryan Mills, National Brand Ambassador for Luxco, has built a strong reputation as a successful whisky expert influencer, blending deep expertise with an engaging online presence that resonates with enthusiasts and newcomers alike. He shares his insights into the craft, culture, and evolving trends in whisky, drawing from years of hands-on experience. He also discusses his current role in the industry and how he turned his passion into a thriving platform, shaping the way modern audiences discover and appreciate fine spirits