Joel Blum joins us to share the latest updates from the L.A. Spirits Awards and the High Spirits Awards, offering an inside look at how these influential competitions continue to evolve and recognize excellence across the beverage industry. As co-founder of the L.A. Spirits Awards, Joel discusses the importance of impartial judging, diverse industry expertise, and why third-party validation through awards can help brands build credibility, increase visibility, and earn consumer trust. He also highlights the growing impact of the High Spirits Awards, which celebrates excellence in cannabis and hemp-derived beverages, providing consumers, retailers, and producers with a trusted guide in one of the industry's fastest-growing categories