Often there is a big gap between what clients want and what they truly need to solve their challenge or achieve their goal. As a service designer you'll need to use all your diplomatic skills to open clients up for a fresh perspective. This is a crucial step if you want to make impact.

We know about Service Design Thinking, Service Design Doing and in this episode Greg Lakloufi talks about Service Design Understanding. The rise of toolkits and the availability off the shelf methods makes service design more accessible for newcomers. But this also creates the need for deeper understanding of what service design is. Understanding is the key to using the tools and methods to their full potential.

And finally Greg talks about how we can shift out focus from deliverables to outcomes. We are here to drive customer centric change. Our deliverables are just tools that help us get there. So we really need to focus on outcomes rather than deliverables.

Did you enjoy this episode? Share it with someone who might like it as well :)

P.S. Don't forget to connect with me on LinkedIn and say hi!

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EPISODE GUIDE

04:45 - The first encounter with Service Design.

06:00 - How can we find the right balance between what clients want and what they need.

14:45 - Why do we need Service Design Understanding?

26:00 - When will we focus on delivering outcomes?

35:20 - Big Question: How do we get people to understand service design?

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LINKS FROM THE EPISODE

Greg on LinkedIn ➜ https://go.servicedesignshow.com/btma7

Service Design Dallas Meetup ➜ https://go.servicedesignshow.com/ps853

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