We're super excited to bring you two great talks for this episode about designing for impact. This episode explores measuring impact from the beginning of a project and key considerations to keep in mind when designing with a focus on outcomes.
The first talk is from Charlie Cosham and Charley Pothecary about how to deliver impact by shifting focus from outputs to outcomes.
Charlie Cosham is Strategy and Growth Lead at Idean with a specialism in facilitation and a passion for using research and insight as to the basis for every design decision. Previously she has worked with the C-suite of 40+ companies to design solutions for their mission-critical challenges. Her approach will always be to weigh equally the business, user and employee needs in her design - believing a sustainable solution balances all three.
Charley Pothercary is a Senior Service Designer at Idean with a passion for creating and improving services that can enhance lives. She has experience in building services from scratch, improving existing services and creating a user-focused mindset across public, private and third sector organisations.
The second talk is from Ursule Kajokaite and Beez Fedia from Super Being Labs about Designing for impact.
Ursule is a Product Consultant at a social innovation agency Super Being Labs, where she helps charities and other great people to design and build products and services that help accelerate social change. Beez is the founder of Lyra where he is reimagining the employee experience by empowering organisations to take a data-driven approach to designing inclusive cultures that increase employee performance, retention, wellbeing and loyalty. They will be discussing how embedding the framework for measuring impact from the start of the design process can help us deliver better products and services, and how we can do that.
This episode is being hosted by the great folk over at Idean UK. They build products, services and Beta Businesses – that launch and grow faster, and behave bolder. Creating a new environment to behave differently lets them and their clients tackle new opportunities with a fresh start, and learn along the way. Our guest host for this episode is Charlie Cosham, Strategy and Growth Lead at Idean.
