How do you bring structure to the chaos of service pricing? In this episode, Frank talks with Tracey Shirtcliff, founder of ScopeBetter, a "Services CPQ" platform helping creative agencies and consultancies ditch the spreadsheets and build scalable, repeatable pricing models.

Tracey shares her journey from building Traffic Live to launching ScopeBetter, and why most of their competition is still Excel. You’ll hear about:

• Why service pricing is messy — and how to fix it

• How AI and automation are reshaping the billable hour

• The role of integrations, open APIs, and their 12-week implementation model

• What it means to give teams pricing consistency across roles, regions, and workflows

From SaaS innovation to outdoor adventure and biohacking, Tracey’s passion for pushing limits comes through—don’t miss this unique look into the future of services CPQ.

🎧 Listen now: https://novuscpq.com/cpq-podcast-2025/ 

ScopeBetter contact information:

• Website: https://www.scopebetter.com/ 
• LinkedIn: https://www.linkedin.com/in/traceyshirtcliff/ 

#CPQ #ProfessionalServices #SaaS #ScopeBetter #Pricing #AI #B2B