Having spent 25 years as a child and adolescent psychotherapist focused on disadvantaged youth and the special needs population, Dr. Patricia Ruiz is now focused on department stores and franchise businesses. Armed with a lifetime of personal experience raising her daughter with cerebral palsy and encountering the spectrum of welcoming to dismissive customer service interactions, she has some advice for companies interested in the buying power of the brand-loyal disability minority population.

This show is broadcast live on Tuesday's 6PM ET on W4CY Radio – (www.w4cy.com) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/).

Become a supporter of this podcast: https://www.spreaker.com/podcast/working-on-purpose--2643411/support.