Serving your market as kings or queens

Serving your market as kings or queens

By IF AssociatesBusinessMarketing
Download on the App Store

Serving your market as kings or queens episodes

  • How does inclusion benefit a business?

    The one who dares to play the game differently, will take competitive advantage. We have an inspiring conversation with Leah Chaney, Chief Experience Officer and Founder of BetterGrowth providing world class customer experiences.

    A Real-life story where Leah will share her passion to leverage the voice of the customer to increase their brand awareness and ROI as well as the urgency of inclusivity. 


    52 min
  • How to win customer loyalty?

    The one who dares to play the game differently, will take competitive advantage. We have an inspiring conversation with Josephine Blümel, who is passionate about bringing the highest level of service and experience in an intercultural market.

    A Real-life story where Josephine, with a background in retail where customers come first, shares how to avoid customers getting lost in the B2B world.

    39 min
  • Why (and how) to introduce a purpose-driven GTM approach that improves togetherness

    The one who dares to play the game differently, will take competitive advantage. We have an inspiring conversation with Douglas van Oijen, a revenue and GTM leader who has an experience and track record in building and serving revenue teams to unlock their success. Real life stories and innovative ways, with sometimes as he says himself “weird POV’s”, to combine brand storytelling, generating demand and revenue in a holistic approach.

    49 min
  • The value of connecting commercial and buyer activities in an account centric approach

    The one who dares to play the game differently, will take competitive advantage. We have an
    inspiring conversation with Nick Bergman,
    Sales Professional who has experience and track record in building sustainable C-level
    relationships. Nick helps strategic customers accelerate their digital transformation programs
    to unlock value and new revenue streams.
    Real life stories and innovative ways, with as he says: Value is not determined by those who
    set the price, Value is determined by those who choose to pay it.

    35 min
  • Serving your market by growth through togetherness - like tribes do

    The ones who dares to play the game differently, will take competitive advantage. We have an inspiring conversation with Dana Cheragwandi, a Business Development leader who has an experience and expertise in successfully building, adopting and implementing tribes and concepts related to it. Real life stories and innovative ways of growth through togetherness, playing the infinite game.

    53 min
  • The new game of Business Development: Engagement & Intelligence through togetherness

    The one who dares to play the game differently, will take competitive advantage. We have an inspiring conversation with Robert Verkade, a sales leader who has an experience and track record in building and serving new business teams to unlock their success. Real life stories and innovative ways transforming new business development driven by calls & SALs to Engagement & Intelligence through togetherness. 

    59 min
  • Why to embrace community-led growth

    The one who dares to play the game differently, will take competitive advantage. We have an inspiring conversation with André Bressel, an operations leader who embraced community-led growth, how important it is to attract and retain talent and how it helps in achieving business objectives. He shares the value, lessons learned and tips to get started. 


    50 min
  • How to marry brand and revenue while scaling through Europe

    The one who dares to play the game differently, will take competitive advantage. We have an inspiring conversation with Kees Henniphof, a marketing leader who has an experience and track record in building, positioning and growing of brands and market share. Real life stories and innovative ways marrying brand and revenue while scaling through Europe. 

    1 hr 2 min
  • How growth and happiness play a crucial role in a competitive edge

    We enter a new era where companies who want to stay relevant have people & happiness as a top priority because of a war for talent and great resignation all around us. The time to act is now. In this podcast we have a conversation with Sales leader Zeno Panhuyzen of Fuel50 about his first attempts in learnings, priorities and tips to change an organization's culture. 

    57 min

About Serving your market as kings or queens

From the publisher's feed

Whit our podcast ‘Serving your market like Kings or Queens' we will tell you how to play the game better and smarter and share how we crack the code to hyper growth for our customers. We will invite…