Let’s stay relevant! Romeo Persad, Lecturer Global Marketing & Sales at Rotterdam Business School, who has an experience of working for both B2B and B2C businesses, joined Jeroen and Liesbeth on this podcast. Real life stories, innovative ways, and a learning mindset to stay timeless are the ingredients of today’s conversation. 

Let’s stay relevant! Karl Ortmanns, servant commercial leader, who has an experience of working for both SaaS and non-subscription based companies joined Jeroen and Liesbeth on this podcast. Real life stories, innovative ways, and serving your one commercial team on their mission into the market. 

Many businesses have been talking about the millennials for over 10 years. Millennials as customers, millennials as employees, “How to be a workplace that attracts millennials”. Now we see Gen Z entering the workplace, and hopping on customer journey trains as consumers, at least in B2C. Is this gen Y - Z “token-dropping” even a helpful rhetoric, after all? How can we best navigate the generational shift in the market and workspace? And are we really serving every generation of our customers (partners/employees/future employees) as Kings and Queens? 

In this podcast of Serving your market as Kings or Queens we talk with Curtis Partoredjo, an experienced solution Sales in the IT industry.  Curtis worked for different service providers and experienced big differences in how commercial functions interact with each other and how that influences success.  He sees focus on the ideal accounts, unified teams, adding value both internally as to customers as key differentiators.

Let’s stay relevant! Nikos Stouiloudis, demand gen & ABM leader, who has an experience of working for some of the leading organisations within Managed IT services and Cloud infrastructure joined Jeroen and Liesbeth on this podcast. Real life stories, innovative ways, and connecting the internal organisation and the external market. How to balance & connect human & digital touchpoints in a relationship-driven world? What do you do to drive implementation of an account-centric revenue funnel? A story from a demand gen leader that plays the different game. The game of revenue and value. The world is changing, the market is shifting, and the game is played differently. “Press play” if you want to learn how to unlock your potential success by creating demand internally to succeed externally.

Let’s stay relevant! Alexander Lechthaler, Sales Director at an IT company, sees it as his mission to serve his Sales team. Liesbeth and Jeroen talk with Alexander about the evolution of the Sales function, why you need to be creative as a Sales, how to adapt to the changing market, the power of processes and the playfield to try new things. 

Let’s stay relevant! Ellen Aas-Nilsen, marketing & channel expert, has defined her ambition to influence others and departments how marketing can contribute to organizational success. Ellen joined Liesbeth and Jeroen in the podcast to talk about cross-departmental collaboration, connecting the dots, finding her spark and how success looks like both for her, her department and the company she is working for. 

Let’s stay relevant! Faye Hawkins, CRO and former MD,  with deep understanding of content & conversations strategy with extensive experience in B2B and B2C joined Liesbeth and Jeroen on this podcast about building engagement and driving revenue with content and conversations is a B2Human world. We talk about trends, the role of Sales and in conversations and how Faye gets inspired.

Let’s stay relevant! Jan van den Hoven, business and transformation leader, who has defined his mission to empowering every person and every organization to grow and achieve more joined Jeroen and Liesbeth on this podcast. Real life stories, inspirational ways, truly authentic. How do I find my sponsor? What is the recipe for fruitful relationships? Connecting past, presence and promise and how you can best work together to bring yourself closer to your aspirational identity. The world is changing, the market is shifting, and the game is played differently. “Press play” if you want to learn how to unlock your potential success through innovation and transformation of your sales & marketing approach. Rome was not built in one day, and neither is reaching your aspirational identity…

Let’s stay relevant! Simran Kaur, account executive at Bynder, career-loving parent and customer centric sales leader specializing in new business and market expansion joined Jeroen and Liesbeth on this podcast. Discussions, trends, and real-life stories on balancing purpose and performance whilst building valuable relationships. What is the role of the sales & marketing teams and how can they best work together to achieve great things? The world is changing, the market is shifting, and the game is played differently. “Press play” if you want to learn how to unlock your potential success by implementing the principles of value exchange and relationship building. Your growth zone is waiting for you…