Strategy. It can sound abstract, intimidating, and vaguely corporate. So who better to help demystify it than Seth Godin?

Seth returns to Simplify to talk about his book This Is Strategy, and to reframe strategy not as a rigid plan or a set of tactics, but as a philosophy of becoming. In this conversation, Caitlin Schiller and Seth Godin explore what strategy really is, why tension is not only inevitable but necessary, and how pricing, trust, and generosity fit into long-term thinking about work.

If strategy has ever felt overwhelming, or if you’ve been told to “be more strategic” without anyone explaining what that means, this episode is for you.

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Resources

Seth's Blog (going strong for 30 years without missing a day!) and his new book, This is Strategy
Caitlin's rec: Considered Chaos, Substack of Eugene Healey
Ben's rec: Good to Great by Jim Collins

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This episode of Simplify was produced by Caitlin Schiller, Ben Schuman-Stoler, and Ody Constantinou in Berlin, Germany, for Kollo Media.