In 1943, psychologist Abraham Maslow revolutionized developmental psychology when he came up with the notion, Hierarchy of Needs. It was a simple theory, but not simplistic. Maslow broke down how humans must first fulfill basic physiological needs, like hunger, before progressing towards safety, and eventually self-actualization.

Seth Godin shares Maslow's gift for breaking down human psychology, only his focus is on business. Godin is an entrepreneur, speaker, and author whose best selling books include Linchpins, Tribes, and Permission Marketing. I am paraphrasing, but Godin encourages people to:

- Figure out if you're a freelance or an entrepreneur

His writing manages to simultaneously captivate successful entrepreneurs and aspiring ones, but doesn't offer proscriptive advice, like 10 Easy Steps to Make Gazillions.

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