Today I’m interviewing the world’s foremost ski historian, Seth Masia, who is President of the International Skiing History Association and the Publisher of Skiing History since 2014, and its Editor since 2002. He is perhaps best known for his 20 years of service at SKI (from 1974 to 1993), mostly on the equipment beat, where he was a pillar of the ski media, in those days, a very big deal.

He segued from print to the cyber world when, between 1994 and 1996, he designed, built and launched skinet.com, the first consumer website. He capitalized on that experience with a three-year stint at Microsoft, followed by a year as director of Internet strategy at Intrawest, giving him a close-up view of one of the biggest resort conglomerates of its day.

Seth is also a Level 3 member of PSIA, logging long teaching stints at Squaw Valley (as it was then known), 22 years at Vail/Beaver Creek ski schools and Aspen/Snowmass. He also saw the ski market from the equipment supplier side, serving as alpine product manager at K2 (during my tenure at Snow Country) in 1993 through 1994. Currently, he serves as a marketing consultant for Wagner Custom skis, as he has since 2007.