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Who
Mike Taylor, Owner of Holiday Mountain, New York
Recorded on
November 18, 2024
About Holiday Mountain
Click here for a mountain stats overview
Owned by: Mike Taylor
Located in: Monticello, New York
Year founded: 1957
Pass affiliations: None
Closest neighboring ski areas: Villa Roma (:37), Ski Big Bear (:56), Mt. Peter (:48), Mountain Creek (:52), Victor Constant (:54)
Base elevation: 900 feet
Summit elevation: 1,300 feet
Vertical drop: 400 feet
Skiable acres: 60
Average annual snowfall: 66 inches
Trail count: 9 (5 beginner, 2 intermediate, 2 advanced)
Lift count: 3 (1 fixed-grip quad, 1 triple, 1 carpet - view Lift Blog’s inventory of Holiday Mountain’s lift fleet)
Why I interviewed him
Not so long ago, U.S. ski areas swung wrecking ball-like from the necks of founders who wore them like amulets. Mountain and man fused as one, each anchored to and propelled by the other, twin forces mirrored and set aglow, forged in some burbling cauldron and unleashed upon the public as an Experience. This was Killington and this was Mammoth and this was Vail and this was Squaw and this was Taos, each at once a mountain and a manifestation of psyche and soul, as though some god’s hand had scooped from Pres and Dave and Pete and Al and Ernie their whimsy and hubris and willfulness and fashioned them into a cackling live thing on this earth. The men were the mountains and the mountains were the men. Everybody knew this and everybody felt this and that’s why we named lifts and trails after them.
This is what we’ve lost in the collect-them-all corporate roll-up of our current moment. I’m skeptical of applying an asteroid-ate-the-dinosaurs theory to skiing, but even I’ll acknowledge this bit. When the caped founder, who stepped into raw wilderness and said “here I will build an organized snowskiing facility” and proceeded to do so, steps aside or sells to SnowCo or dies, some essence of the mountain evaporates with him. The snow still hammers and the skiers still come and the mountain still lets gravity run things. The trails remain and the fall lines still fall. The mountain is mostly the same. But nobody knows why it is that way, and the ski area becomes a disembodied thing, untethered from a human host.
This, I think, is a big part of the appeal of Michigan’s Mount Bohemia. Ungroomed, untamed, absent green runs and snowguns, accessible all winter on a $109 season pass, Boho is the impossible storybook of the maniac who willed it into existence against all advice and instinct: Lonie Glieberman, who hacked this thing from the wilderness not in some lost postwar decade, but in 2000. He lives there all winter and everybody knows him and they all know that this place that is the place would not exist had he not insisted that it be so. For the purposes of how skiers consider the joint, Lonie is Mount Bohemia. And someday when he goes away the mountain will make less sense than it does right now.
I could write a similar paragraph about Chip Chase at White Grass Touring Center in West Virginia. But there aren’t many of those fellas left. Since most of our ski areas are old, most of our founders are gone. They’re not coming back, and we’re not getting more ski areas. But that doesn’t mean the era of the owner-soul keeper is finished. They just need to climb a different set of monkey bars to get there. Rather than trekking into the mountains to stake out and transform a raw wilderness into a piste digestible to the masses, the modern mountain incarnate needs to drive up to the ski area with a dump truck full of hundred dollar bills, pour it out onto the ground, and hope the planted seeds sprout money trees.
And this is Mike Taylor. He has resources. He has energy. He has manpower. And he’s going to transform this dysfunctional junkpile of a ski area into something modern, something nice, something that will last. And everyone knows it wouldn’t be happening without him.
What we talked about
The Turkey Trot chairlift upgrade; why Taylor re-engineered and renovated a mothballed double chair just to run it for a handful of days last winter before demolishing it this summer; Partek and why skiing needs an independent lift manufacturer; a gesture from Massanutten; how you build a chairlift when your chairlift doesn’t come with a bottom terminal; Holiday Mountain’s two new ski trails for this winter; the story behind Holiday Mountain’s trail names; why a rock quarry is “the greatest neighbors we could ever ask for”; big potential future ski expansion opportunities; massive snowmaking upgrades; snowmaking is hard; how a state highway spurred the development of Holiday Mountain; “I think we’ve lost a generation of skiers”; vintage Holiday Mountain; the ski area’s long, sad decline; pillage by flood; restoring abandoned terrain above the Fun Park; the chairlift you see from Route 17 is not actually a chairlift; considering a future when 17 converts into Interstate 86; what would have happened to Holiday had the other bidders purchased it; “how do we get kids off their phones and out recreating again?”; advice from Plattekill; buying a broken ski area in May and getting it open by Christmas (or trying); what translates well from the business world into running a ski area; how to finance the rebuild and modernization of a failing ski area; “when you talk to a bank and use the word ‘ski area,’ they want nothing to do with it”; how to make a ski area make money; why summer business is hard; Holiday’s incredible social media presence; “I always thought good grooming was easy, like mowing a lawn”; how to get big things done quickly but well; ski racing returns; “I don’t want to do things half-assed and pay for it in the long run”; why season two should be better than season one; “you can’t make me happier than to see busloads of kids, improving their skills, and enjoying something they’re going to do for the rest of their life”; why New York State has a challenging business environment, and how to get things done anyway; the surprise labor audit that shocked New York skiing last February – “we didn’t realize the mistakes we were making”; kids these days; the State of New York owns and subsidizes three ski areas – how does that complicate things?; why the state subsidizing independent ski areas isn’t the answer; the problem with bussing kids to ski areas; and why Holiday Mountain doesn’t feel ready to join the Indy Pass.
Why I thought that now was a good time for this interview
I met Taylor in a Savannah bar last year, five minutes after he’d bought a ski area and seven months before he needed to turn that ski area into a functional business. Here was the new owner of Holiday Mountain, rolling with the Plattekill gang, more or less openly saying, “I have no idea what the hell I’m doing, but I’m going to do it. I’m going to save Holiday Mountain.”
The National Ski Areas Association’s annual show, tucked across the river that week, seemed like a good place to start. Here were hundreds of people who could tell Taylor exactly how hard it was to run a ski area, and why. And here was this guy, accomplished in so many businesses, ready to learn. And all I could think, having skied the disaster that was Holiday Mountain in recent years, was thank God this dude is here. Here’s my card. Let’s talk.
I connected with Taylor the next month and wrote a story about his grand plans for Holiday. Then I stepped back and let that first winter happen. It was, by Taylor’s own account, humbling. But it did not seem to be humiliating, which is key. Pride is the quickest path to failure in skiing. Instead of kicking things, Taylor seemed to regard the whole endeavor as a grand and amusing puzzle. “Well let’s see here, turns out snowmaking is hard, grooming is hard, managing teenagers is hard… isn’t that interesting and how can I make this work even though I already had too much else to do at my other 10 jobs?”
Life may be attitude above all else. And when I look at ski area operators who have recycled garbage into gold, this is the attribute that seems to steer all others. That’s people like Rick Schmitz, who talked two Wisconsin ski areas off the ledge and brought another back from its grave; Justin Hoppe, who just traded his life in to save a lost UP ski area; James Coleman, whose bandolier of saved ski areas could fill an egg carton; and Danielle and Laszlo Vajtay, who for 31 years have modernized their ridiculously steep and remote Catskills ski area one snowgun at a time.
There are always plenty of people who will tell you why a thing is impossible. These people are boring. They lack creativity or vision, an ability to see the world as something other than what it is. Taylor is the opposite. All he does is envision how things can be better, and then work to make them that way. That was clear to me immediately. It just took him a minute to prove he could do it. And he did.
What I got wrong
* Mike said he needed a chairlift with “about 1,000 feet of vertical rise” to replace the severed double chair visible from Route 17. He meant length. According to Lift Blog, the legacy lift rose 232 vertical feet over 1,248 linear feet.
* We talk a bit about New York’s declining population, but the real-world picture is fuzzier. While the state’s population did fall considerably, from 20.1 million to 19.6 million over the past four years, those numbers include a big pandemic-driven population spike in 2020, when the state’s population rose 3.3 percent, from 19.5 million to that 20.1 million number (likely from city refugees camping out in New York’s vast and bucolic rural reaches). The state’s current population of 19,571,216 million is still larger than it was at any point before 2012, and not far off its pre-pandemic peak of 19,657,321.
* I noted that Gore’s new Hudson high-speed quad cost “about $10 million.” That is probably a fair estimate based upon the initial budget between $8 and $9 million, but an ORDA representative did not immediately respond to a request for the final number.
Why you should ski Holiday Mountain
I’ve been reconsidering my television pitch for Who Wants to Own a Ski Area? Not because the answer is probably “everybody reading this newsletter except for the ones that already own a ski area, because they are smart enough to know better.” But because I think the follow-up series, Ski Resort Rebuild, would be even more entertaining. It would contain all the elements of successful unscripted television: a novel environment, large and expensive machinery, demolition, shouting, meddlesome authorities, and an endless sequence of puzzles confronting a charismatic leader and his band of chain-smoking hourlies.
The rainbow arcing over all of this would of course be reinvention. Take something teetering on apocalyptic set-piece and transform it into an ordered enterprise that makes the kids go “wheeeeee!” Raw optimism and self-aware naivete would slide into exasperation and despair, the launchpad for stubborn triumphalism tempered by humility. Cut to teaser for season two.
Though I envision a six- or eight-episode season, the template here is the concise and satisfying Hoarders, which condenses a days-long home dejunking into a half-hour of television. One minute, Uncle Frank’s four-story house is filled with his pizza box collection and every edition of the Tampa Bay Bugle dating back to 1904. But as 15 dumpster trucks from TakeMyCrap.com drive off in convoy, the home that could only be navigated with sonar and wayfinding canines has been transformed into a Flintstones set piece, a couch and a wooly mammoth rug accenting otherwise empty rooms. I can watch these chaos-into-order transformations all day long.
Roll into Holiday Mountain this winter, and you’ll essentially be stepping into episode four of this eight-part series. The ski area’s most atrocious failures have been bulldozed, blown-up, regraded, covered in snow. The two-seater chairlift that Columbus shipped in pieces on the Nina, the Pinta, and the Santa Maria has finally been scrapped and replaced with a machine that does not predate modern democracy. The snowguns are no longer powered by hand-cranks. A ski area that, just 18 months ago, was shrinking like an island in rising water is actually debuting two brand-new trails this winter.
But the job’s not finished. On your left as you drive in is a wide abandoned ridge where four ski lifts once spun. On the open hills, new snowguns glimmer and new-used chairlifts and cats hum, but by Taylor’s own admission, his teams are still figuring out how to use all these fancy gadgets. Change is the tide climbing up the beach, but we haven’t fully smoothed out the tracked sand yet, and it will take a few more hours to get there.
It's fun to be part of something like this, even as an observer. I’ll tell you to visit Holiday Mountain this winter for the same reason I’ll tell you to go ride Chair 2 at Alpental or the triple at Bluewood or the Primo and Segundo Riblet doubles at Sunlight. By next autumn, each of these lifts, which have dressed their mountains for decades, will make way for modern machines. This is good, and healthy, and necessary for skiing’s long-term viability. But experiencing the same place in different forms offers useful lessons in imagination, evolution, and the utility of persistence and willpower. It’s already hard to picture that Holiday Mountain that teetered on the edge of collapse just two years ago. In two more years, it could be impossible, so thorough is the current renovation. So go. Bonus: they have skiing.
Podcast Notes
On indies sticking together
Despite the facile headlines, conglomerates are not taking over American skiing. As of my last count, about 73 percent of U.S. ski areas are still independently operated. And while these approximately three-quarters of active ski areas likely account for less than half of all skier visits, consumers do still have plenty of choice if they don’t want to go Epkonic.
New York, in particular, is a redoubt of family-owned and -operated mountains. Other than Vail-owned Hunter and state-owned Belleayre, Gore, and Whiteface, every single one of the state’s 51 ski areas is under independent management. Taylor calls out several of these New York owners in our conversation, including many past podcast guests. These are all tremendous conversations, all streaked with the same sincere determination and grit that’s obvious in Taylor’s pod.
Massachusetts is also a land of independent ski areas, including the Swiss watch known as Wachusett:
On Partek
Partek is one of the delightful secrets of U.S. skiing. The company, founded in 1993 by Hagen Schulz, son of the defunct Borvig lifts President Gary Schulz, installs one or two or zero new chairlifts in a typical year. Last year, it was a fixed-grip quad at Trollhaugen, Wisconsin and a triple at Mt. Southington, Connecticut. The year before, it was the new Sandy quad at Saddleback. Everyone raves about the quality of the lifts and the experience of working with Partek’s team. Saddleback GM Jim Quimby laid this out for us in detail when he joined me on the podcast last year:
Trollhaugen owner and GM Jim Rochford, Jr. was similarly effusive:
I’m underscoring this point because if you visit Partek’s website, you’ll be like “I hope they have this thing ready for Y2K.” But this is your stop if you need a new SKF 6206-2RS1, which is only $17!
On the old Catskills resort hotels with ski areas
New York is home to more ski areas (51) than any state in America, but there are still far more lost ski areas here than active ones. The New York Lost Ski Areas Project estimates that the ghosts of up to 350 onetime ski hills haunt the state. This is not so tragic as it sounds, as the vast majority of these operations consisted of a goat pulling a toboggan up 50 vertical feet beside Fiesty Pete’s dairy barn. These operated for the lifespan of a housefly and no one missed them when they disappeared. On the opposite end were a handful of well-developed, multi-lift ski areas that have died in modernity: Scotch Valley (1988), Shu Maker (1999), Cortina (mid-90s), and Big Tupper (2012). But in the middle sat dozens of now-defunct surface-tow bumps, some with snowmaking, some attached to the famous and famously extinct Borsch Belt Catskills resorts.
It is this last group that Taylor and I discuss in the podcast. He estimates that “probably a dozen” ski areas once operated in Sullivan County. Some of these were standalone operations like Holiday, but many were stapled to large resort hotels like The Nevele and Grossingers. I couldn’t find a list of the extinct Catskills resorts that once offered skiing, and none appeared to have bothered drawing a trailmap.
While these add-on ski areas are a footnote in the overall story of U.S. skiing, an activity-laying-around-to-do-at-a-resort can have a powerful multiplier effect. Here are some things that I only do if I happen across a readymade setup: shoot pool, ice skate, jet ski, play basketball, fish, play minigolf, toss cornhole bags. I enjoy all of these things, but I won’t plan ahead to do them on purpose. I imagine skiing acted in this fashion for much of the Bortsch Belt crowd, like “oh let’s go try that snowskiing thing between breakfast and our 11:00 baccarat game.” And with some of these folks, skiing probably became something they did on purpose.
The closest thing modernity delivers to this is indoor skiing, which, attached to a mall – as Big Snow is in New Jersey – presents itself as Something To Do. Which is why I believe we need a lot more such centers, and soon.
On shrinking Holiday Mountain
Some ski areas die all at once. Holiday Mountain curdled over decades, to the husk Taylor purchased last year. Check the place out in 2000, with lifts zinging all over the place across multiple faces:
A 2003 flood smashed the terrain near the entrance, and by 2007, Holiday ran just two lifts:
At some indeterminant point, the ski area also abandoned the Turkey Trot double. This 2023 trailmap shows the area dedicated to snowtubing, though to my knowledge no such activity was ever conducted there at scale.
On the lift you see from Route 17
Anyone cruising NY State 17 can see this chairlift rising off the northwest corner of the ski area:
This is essentially a billboard, as Taylor left the terminal in place after demolishing the lower part of the long-inactive lift.
Taylor intends to run a lift back up this hill and re-open all the old terrain. But first he has to restore the slopes, which eroded significantly in their last life as a Motocross course. There is no timeline for this, but Taylor works fast, and I wouldn’t be shocked to see the terrain come back online as soon as 2025.
On NY 17’s transformation into I-86
New York 17 is in the midst of a decades-long evolution into Interstate 86, with long stretches of the route that spans southern New York already signed as such. But the interstate designation comes with standards that define lane number and width, bridge height, shoulder dimensions, and maximum grade, among many other particulars, including the placement and length of exit and entrance ramps. Exit 108, which provides direct eastbound access to and egress from Holiday Mountain, is fated to close whenever the highway gods close the gap that currently splits I-86 into segments.
On Norway Mountain
Holiday is the second ski area comeback story featured on the pod in recent months, following the tale of dormant-since-2017 Norway Mountain, Michigan:
On Holiday’s high-energy social media accounts
Taylor has breathlessly documented Holiday’s comeback on the ski area’s Instagram and Facebook accounts. They’re incredible. Follow recommended.
On Tuxedo Ridge
This place frustrates me. Once a proud beginners-oriented ski center with four chairlifts and a 450-foot vertical drop, the bump dropped dead around 2014 without warning or explanation, despite a prime location less than an hour from New York City.
I hiked the place in 2020, and wrote about it:
On Ski Areas of New York
Ski Areas of New York, or SANY, is one of America’s most effective state ski area organizations. I’ve hosted the organization’s president, Scott Brandi, on the podcast a couple of times:
Compulsory mention of ORDA
The Olympic Regional Development Authority, which manages New York State-owned Belleayre, Gore, and Whiteface mountains, lost $47.3 million in its last fiscal year. One ORDA board member, in response to the report, said that it’s “amazing how well we are doing,” according to the Adirondack Explorer. Which makes a lot of the state’s independent ski area operators say things like, “Huh?” That’s probably a fair response, since $47.3 million would likely be sufficient for the state to simply purchase every ski area in New York other than Hunter, Windham, Holiday Valley, and Bristol.
On high-speed ropetows
I’ll keep writing about these forever because they are truly amazing and there should be 10 of them at every ski area in America:
Welch Village, Minnesota. Video by Stuart Winchester.
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