Our guest in this episode is Seth Silvers, Founder and CEO of Story On Media & Marketing, who help businesses increase revenue through strategic, story-focused marketing. Seth is host of the Small Business Storytellers podcast and his new podcast "The Business", which is being launched this year as a 10,000 piece NFT collection. Story On helps coaches and consultants become known in their niche through podcasting.

In our conversation Seth talked to me about

• Purposeful storytelling putting our customer at the centre
• Why podcasting is such an engaging and intimate medium
• Novel uses of NFTs as digital access cards

Franklin Taggart in episode 507 introduced us to Seth.

Listen to the podcast to find out more.

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