A new initiative called the "Purpose Pledge" launched earlier this week. The timing—coinciding with Dr. Bronner’s decision to decertify as a B Corp—has led to questions about whether Purpose Pledge is designed to compete with B Corp certification. Folks are also understandably confused about why LIFT Economy is involved.

In this episode, we set the record straight.

• What is the Purpose Pledge, and how does it differ from B Corp Certification?
• Why did LIFT Economy help co-create it?
• Why do we believe B Corp and Purpose Pledge are complementary, not competing?

View the show notes: https://go.lifteconomy.com/blog/purpose-pledge-b-corp-setting-the-record-straight

If you haven’t already, we highly recommend listening to our most recent episode with Farmer Cee Stanley for additional context: 

https://go.lifteconomy.com/blog/dr-bronners-decertifies-as-a-b-corp

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We’ve talked about walking the talk. Starting May 13, 2026, here's an opportunity for you to practice it. Next Economy Leadership is a six-part workshop series for founders, executives, and culture leaders in B Corps and mission-driven organizations who want to close the gap between their values and daily reality. Learn more and register →