On this episode of the SeventySix Capital Sports Leadership Show, Wayne Kimmel interviewed Jon Bradway, Principal, Sports & Media at CapTech.
Bradway shares how CapTech works with some of the biggest organizations in sports to solve complex technology challenges and create new experiences for athletes, leagues, broadcasters, and fans. He explains how building trust with major sports organizations has allowed CapTech to work behind the scenes on technologies that directly impact how sports are played and experienced.
The conversation dives into CapTech’s work with TGL, the technology-driven golf league founded by Tiger Woods and Rory McIlroy’s TMRW Sports. Bradway discusses the technology and data infrastructure behind the competition, the process of testing new systems before live play, and what it takes to build technology when, as he puts it, “the game is the technology.”
Bradway also explores how data is changing the fan experience. From real-time statistics and storytelling to personalization and digital engagement, he explains how sports organizations can use data to give fans more context and create deeper connections to the action.
The episode also looks at the continued growth of flag football and the opportunities technology can create as the sport reaches new athletes and fans. Bradway discusses CapTech’s work across football, ESPN, NASCAR, and other areas of sports and media, along with how technology is becoming increasingly integrated into broadcasts and live events.Finally, Bradway looks ahead at the next wave of sports technology, including AI, fan data, personalization, and the growing connection between data and storytelling.
In This Episode
- Bradway’s role and CapTech’s work in sports technology
- How CapTech works with major sports leagues and organizations
- Building the technology and data infrastructure behind TGL
- Testing technology for live sports competition
- How data is transforming the fan experience
- Using real-time data to create better sports storytelling
- The growth of flag football and opportunities for youth engagement
- Technology and data innovation in football
- Integrating technology into sports media and broadcasting
- CapTech’s work with ESPN and NASCAR
- Building trust with major sports organizations
- Using AI and data to better understand sports fans
- The growing importance of personalization
- The future of sports technology, data, and fan engagement
Chapters
01:07 Overview of CapTech's Sports Technology Services
02:24 Case Study: TGL Golf and Data Innovation
04:13 Technology in TGL: From Testing to Live Competition
08:12 How Data Drives Fan Engagement and Experience
12:27 Future of Sports: Flag Football and Youth Engagement
16:35 Data and Technology in Football and Media
18:33 Collaborations with ESPN and NASCAR
19:47 Building Trust with Major Leagues
22:49 Emerging Trends in Fan Data and Personalization
26:41 Partnerships and Future Opportunities in Sports
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