Do we really need newsletters? Do readers find them useful? Or are they simply a waste of both inbox space and precious time for us business owners?

Malena wants to start a monthly sewing newsletter. But her concept flies in the face of all conventional sewing newsletter wisdom.

Johanna is both impressed and a bit sceptical. Will Malena be a newsletter disrupter or stick to a more conventional approach? Listen to find out!   

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About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.

⁠⁠⁠⁠https://www.thelaststitch.com⁠⁠⁠⁠

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About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.

⁠⁠⁠⁠https://www.instagram.com/hazelhenpatterns⁠⁠

⁠⁠https://www.hazelhenpatterns.com⁠⁠