The biggest advantage that #business owners can take advantage of right now is the free organic reach on #TikTok. If you pay for ads on #Facebook, #Instagram, #YouTube , #LinkedIn or even #Google, Tik Tok can provide this same reach for free. How is this possible? I break down the following and for you page (FYP)

Tik tok is quickly becoming a professional outfit which is not commonly thought of as one. Usually thought of as a teenagers app for dancing, the AI driven algorithm, allows content to be viewed by literally thousands if not millions of eyeballs. Understanding how to execute videos using the very intuitive but technically sophisticated inbuilt video editing software is a key to unlocking the algorithm to put your content on the For you page of millions of people. If that doesn't excite you then do it for the next generation. This is their way of communicating and showing them you can relate will build so kuch brand loyalty and trust that no other social media platform has been able to do

In episode 1, I'm chatting with Rodney Bukuya about all things Tik Tok.

Rodney has successfully used Tiktok to bring more awareness to his financial consulting business and as a result landed paying clients via the controversial but reliable social media turned branding app.

He is not a dancer (his words) and refused to lipsync. A little over 4 months after he posted his first video, he has now ticked over 6000 followers has an audience and community (that have found him). He posts free financial advice delivered through 15 sec videos. For more information on this check out his Tik Tok account below:

https://lnkd.in/g7PuejP If you're listening via anchor you can jump straight to the segments you want as I've broken the questions up however I'd recommend to listen to all of them to get context

Michael has a broad background in mechanical engineering, retail and manufacturing, about five years ago he developed an interest in regenerative agriculture and economics. He is an advocate of regenerative farming most recently he completed studies in business in QLD and holistic management with the Savoury Institute.

Felipe is the director for Counselling for Men and is committed to ending the high suicide rate in men across Brisbane. He is passionate about mental health and creating more awareness around it.

Speed Over Elegance.

Enjoyed catching up with Carlos Aggio who has 20 years of experience working as a consultant and is a big advocate for data analytics and making business more efficient through Agile techniques.

We also talk about some of his passions basketball and the 90's bulls and the recently released Netflix documentary the last dance.

Kim has been in business over the past 10 years and is currently the director of VE Assist which is a local Brisbane based company that provides virtual assistance services. She has been very successful on LinkedIn and utilised her own hard work and networking skills to build professional relationships as a part of her growing network. 

How we do know each other - We have intermittently been in contact over the past 5 years through LinkedIn and professional networks. She also spent a significant amount of time growing up overseas which has helped her be flexible in business situations and especially when dealing with the COVID-19 self isolation ans economic shutdown.

Chatting with Alexander Tuhtan he has a background in law specialising in construction litigation. He has recently represented the claimant in a security of payment application with a total disputed value of over $8,000,000 in relation to the Gorgon LNG Project on Barrow Island, Western Australia.

We banter about creating content, Jocko Podcast, construction industry during COVID-19 self isolation period and LinkedIn.

Reach out to him through his LinkedIn profile below or dm me and I can make an introduction. He is open to talking to people in the construction industry and have questions around legal matters as a result of COVID-19.

https://www.linkedin.com/in/alexander-tuhtan-b423b431

Solid banter with my guy Matthew Hudson as we spoke about how he started producing content and how he found what has been working for him.

I'm a believer of producing your own content (if you don't currently produce anything). Mainly so you can have a digital footprint and win in a world where social media is a part of life now.

1 do what is natural to you. Matthew loves writing and so he has finessed that to fit into how LinkedIn distributes

2 creativity comes as you execute. Matt was geared for writing 10,000 word papers - now he only has 1300 characters and has really informative and bite size posts

3 there is literally zero barrier to entry. If you have a phone you can produce (I am currently lying in my bed on my phone)

4 judge yourself less. No one else really is

Keeping the main thing the main thing

I love Todd Pavlou's commitment to being a positive influence during this season and having a proactive mindset around the current state of affairs. He and I caught up yesterday and spoke about how he is doing this through his #7524U personal mission which also keeps his physical health at optimal levels during this time of self isolation.

We briefly touched on Tik Tok and what we've seen recently in how it is influencing the zoomer generation. I'm a big believer of trying to understand our next generation of leaders as I myself want to be leader that can speak with Generational influence not just to my own limited bandwidth. And so getting in their world and learning their medium of communication is vital to this process.