SGPT Marketing

You need to ask better questions in your sales calls so that you can reduce the number of objections that you face.

Here is the sales call framework that George uses to reduce the amount of objections that we face at our own personal training gyms, INTENT91.

1) Doctor frame: asking a series of questions to effectively diagnose the problems that they are having.

Ask the prospect: What is their goal? Why is this important to them? What have you tried before?

2) Echo: repeat back what your prospects say so that they feel heard and understood.

3) Felt feelings: find out why the prospect feels they need to change now, why does the pain of making the change outweigh the pain of staying the same?

4) Missing assets: What does the prospect feel that they need to help them overcome the problems that they are facing.

It is really important to make sure to use the language that the prospect uses to deal with their problems. 

5) Map offer: present your offer to the prospect and how it can help them to solve their pain.

For example, if a prospect says that they don't know where to start, then say that you will provide them with guidance every session.

Do not just list the features that your gym has! The prospect wants to know what specific elements of your gym can help them with their problems, they don’t care about any other features.

If you need help generating prospects to help in the first place, then reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency.

In order to generate more leads, you need to have an effective marketing plan in place. 

Here are Miles top 5 tips to generate more leads in 2025:

Tip 1: Have a clear marketing message. You and your entire team should be able to answer concisely: who you help and how your gym helps them.

At INTENT91, our own personal training gym, we specialise in helping those over 40, increase their strength, fitness, reduce aches and pains and boost their energy levels in our friendly, non-intimidating personal training gyms. 

Tip 2: Pick a platform and dominate it. Whether that be paid ads, organic Instagram or something else. Your entire marketing strategy should be focused on helping that main platform grow. 

Tip 3: Consistency is key. You need to stick with your target audience and become the go to SGPT gym that helps people in your specific niche.

Tip 4: You have to ask people to consistently buy from you. No one particularly likes this part, but it is essential for your gym to grow.

Tip 5: Have a good sales process. At the end of the day, your gym will fail if no one buys from you. A good CRM is a good place to start, making your entire sales process seamless.

Listen to this podcast to go in detail for each step, leaving you with a good strategy to generate more leads in 2025.

If you want more help generating leads in 2025, then reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency.

For your SGPT gym to be successful, you need to have a clear marketing strategy.

Here are HAMPER’s 5 tips to help you crush your gym marketing in 2025:

First, it’s time to get rid of your manual spreadsheets and invest in a good CRM. Having a good CRM helps you to be more efficient, freeing up your time to work on areas of the business that need your attention.

Second, stop trying to go viral on Instagram as a brick and mortar gym. Getting followers and likes from someone in America will not help your gym to grow. Instead, focus on using Instagram as a shop window for your gym, attracting local people that resonate with your brand. 

Third, become an expert on Meta ads, or hire someone that is already an expert - like us at HAMPER! Paid ads are a cost and time effective way to attract people to your gym. However, you need to make sure that who you help and how you help them is clear, otherwise your ads will fail!

Fourth, a good website. If you’re targeting someone over the age of 30, chances are they will use Google to research your gym after seeing an ad. You are losing so many prospects if you don’t have a good website with an obvious next step like “schedule a call”. 

Finally, make sure that you have a good front end offer that resonates with your target audience. Something like a 30 Day New Year Kickstarter is great if you’re targeting beginners looking to get into the gym, but not so much if you are a HYROX gym. So, adjust your messaging to tailor to your audience. 

If you want to take your marketing to the next level in 2025, then reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency. 

You may have seen our HAMPER 2024 wrapped post on Instagram, in this episode we go through that post and uncover what we have been up to over the past year.

We are so grateful to be able to have the opportunity to share our knowledge of how to run and market a successful SGPT gym, skills that we developed at our own personal training gyms, INTENT91.

From Meta marketing, including Facebook ads, to organic social media and scaling your gym, we have covered a range of valuable gym business topics on the podcasts this year. We can’t wait to share even more valuable content with you in 2025!

Thank you again to the SGPT gym owners that we have worked with, we have loved seeing so many personal training gyms thrive.

If you want to take your marketing to the next level in 2025, then reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency.

Facebook ads aren’t broken. 

They have helped us to grow from 1 to 3 sites in 4 years at our own personal training gyms, INTENT91.

Since creating our own marketing agency, HAMPER, Facebook ads have also consistently worked for our clients too.

So, if your Meta ads have stopped producing results, then it may be time to follow our 3 step framework by: changing the creative, rotating your ads and having a new front-end offer. 

If you are struggling to get results from your Facebook ads, then reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency and we’ll see how we can help!

Testimonials are the most versatile piece of content that you can be producing for your SGPT gym.

They can be turned into: Meta ads for Facebook and Instagram, posted as organic content for your own social media, sent to your email list and plastered across your website.

Just take a look at our own personal training gym's website, INTENT91, and Instagram account, @intent91_ to see how we use them.

As promised in the episode, here is the email template that we use to attract clients to batch film testimonials:

Hi (First Name),

We hope you're having a great week so far!

At (enter gym), we're all about growing our community with like-minded individuals, and one of the best ways we've found to do that is by sharing the experiences of our incredible clients.

To help with this, we're looking for 6 volunteers to simply share their journey at (enter gym name). 

You might have already seen some of these video testimonials on our social media

How does it work?

We'll be hosting a complimentary small group personal training session on (enter date and time) at (enter gym name) where we'll capture you in action at the gym. Afterwards, we'd just have a quick 5-minute chat about your experience.

It'll be super relaxed!

We understand this isn't everyone's cup of tea, so there's absolutely no pressure.

But if you're happy to help and available on (enter date and time) simply reply to this email - we'd greatly appreciate it!

P.S. If you're keen to help but can't make it on the (date), just let us know a time that works better for you.

Lots of love, 

(gym name)

Having unlimited classes at your SGPT gym can make your offering confusing.

Simplifying your gym’s business model and going all in on one product and one target audience can clarify your fitness marketing strategy and make it easier for you to scale.

At our own personal training gyms, INTENT91, getting rid of classes gave more time back to our coaches to provide excellent personal training and has helped us to increase our revenue a year on. 

It is important to note that removing classes may not be right for your own gym’s model, and removing something else could help to simplify your business and allow you to scale successfully.

If you need help getting your model right, then reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency. 

Instagram is an untapped marketing tool that can help your SGPT gym to stand out from the crowd, and has been a game changer for us at our own personal training gyms, INTENT91. 

Consistently posting social media content that resonates with your target audience can help you to generate new leads and build a strong connection with the clients that you already have. 

If your gym marketing already includes Meta ads and email marketing, then you need to have your Instagram up to date so that prospects can see that you are actively helping clients to solve the same problems that they have. 

If you’re doing all of these things but still not getting the leads that you want, then reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency.

Email marketing is an untapped tool for SGPT gym owners, the framework that Miles reveals today shows how to use it successfully. 

It has been effective at converting leads for us at our own personal training gyms, INTENT91. 

Emails have helped us to nurture leads that weren’t quite ready to convert in the past, using consistent emails to get conversions over the line. 

This is crucial as you may not convert a lead on the first attempt, but by actively providing content of value, the likelihood of them converting in the future increases. 

If you need help generating leads in the first place, then reach out to us at [email protected], hamperagency or dm us on Instagram @hamperagency.

This framework is all about simplifying your processes to help you to scale your SGPT gym successfully.

If you feel that you’re lacking a good plan to scale your business, then this episode will help you gain direction. 

Block out the noise and trust the simplified system that you create.

As always, if you’d like to reach out to us at [email protected], hamperagency or dm us on instagram @hamperagency