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Shake Shack's CMO isn't a fan of paid media
Chief Marketing Officer Jay Livingston dishes on how Shake Shack reaches customers with little paid marketing, its plans for a new veggie product and its delivery partnership with Grubhub.
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By E.J. Schultz & Adrianne Pasquarelli
4.5
2525 ratings
Chief Marketing Officer Jay Livingston dishes on how Shake Shack reaches customers with little paid marketing, its plans for a new veggie product and its delivery partnership with Grubhub.
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