Let me describe someone to you, and tell me if they sound familiar...

Today we have a word with a lovely little origin story attached to it...

What do a field full of cattle and a tyrannical Scottish King have in common? At first glance, not much.

Today's word now resides in the brisk little world of resumes; sales pitches; college brochures, and irritating influencers, invading our doomscrolling.

There are some things in life improved by moderation. Sun-bathing, for example. Political and religious certainty - ideally. And of course the use of jalapenos in the omelettes I make for my father on Sunday mornings...

What do a cross-dressing comedy set deep in the forest of Arden, and the wondrous and slightly alarming existence of bioluminescent creatures have in common?

What do an ocularly challenged oracle in a tale of catastrophic paternal prophecy and Uncle William's deliriously disoriented double-trouble farce of mistaken identity have in common?

There are some actions that begin with control, and end somewhere else entirely. A careful step becomes a leap. A leveraged plan becomes a lunge into action — or a Bolestra for all you fencing fans. A perfectly reasonable and grounded intention suddenly finds itself airborne with no clear idea of where it plans to land. That moment when something - an idea, an impulse, an ambition - overshoots its mark and carries us along with it.

There are times when one attempt simply won't do.

There are things we make, and things we mean to make. A weekly podcast, anyone? A plan sketched in the mind, before it ever touches the page; a pattern, guiding the hand along, long before the hand admits to it...