Shane Gibson's Podcast – AI and Digital Selling – B2B Sales and Influence

Shane Gibson's Podcast – AI and Digital Selling – B2B Sales and Influence

By Shane GibsonBusinessMarketingManagement
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Shane Gibson's Podcast – AI and Digital Selling – B2B Sales and Influence episodes

  • Why You Need to Be a Nomadic Social Media Tribalist

    Today’s podcast is more about questions than answers, this is somewhat of a roughly formed thought at this point. Tribes by Seth Godin really resonated with me when I first read it a year ago. Jay Conrad Levinson’s concept of Nano-casting to small unique groups (often only parts of a tribe) has always intrigued me. On a recent trip to Florida Jay and I spent an evening talking about Nano-casting, nomadic tribalists and social media marketing.

    Here’s some of the core thoughts

    1. We no longer can broadcast, or niche market, we need to nano-cast to small groups of people, often smaller than the entire tribe.
    2. Nano-casting isn’t enough, we need to employ Listening 2.0 strategies and have intimate conversations.
    3. You must be adept at being a nomadic social media tribalist, your ability to move from tribe to tribe and adapt as you market is vital.

      4. I really would like your feedback on this concept. Make a comment below, Tweet me, or find me on Google Wave ([email protected]).

      The post Why You Need to Be a Nomadic Social Media Tribalist appeared first on Shane Gibson's Podcast – AI and Digital Selling – B2B Sales and Influence.

      7 min
    4. Why You Need to Be a Nomadic Social Media Tribalist
      Today’s podcast is more about questions than answers, this is somewhat of a roughly formed thought at this point. Tribes by Seth Godin really resonated with me when I first read it a year ago. Jay Conrad Levinson’s concept of Nano-casting to small unique groups (often only parts of a tribe) has always intrigued me. On a recent trip to Florida Jay and I spent an evening talking about Nano-casting, nomadic tribalists and social media marketing.
      Here’s some of the core thoughts

      * We no longer can broadcast, or niche market, we need to nano-cast to small groups of people, often smaller than the entire tribe.
      * Nano-casting isn’t enough, we need to employ Listening 2.0 strategies and have intimate conversations.
      * You must be adept at being a nomadic social media tribalist, your ability to move from tribe to tribe and adapt as you market is vital.

      I really would like your feedback on this concept. Make a comment below, Tweet me, or find me on Google Wave ([email protected]).
      7 min
    5. Listening 2.0 – Social Media Listening Strategy

      Listening is a core part of all strategy, military, personal relationships, sales and social media. Observing your competitors before forming strategy and taking action, or listening to your customer for the purpose of engagement, rapport and opportunity seeking.  It all starts with listening.  In marketing, as in battle it is often one bold stroke that wins, knowing when, where and how we hit our adversary.  Today’s podcast is about Listening 2.0 and what it means to all of us.  Listening 2.0 is about making others feel listened to and understood, it’s not just about nodding our virtual heads or tabulating comments in a social media sentiment report.

      Photo Credit: Dr. X’s Vintage Photo Blog

      The post Listening 2.0 – Social Media Listening Strategy appeared first on Shane Gibson's Podcast – AI and Digital Selling – B2B Sales and Influence.

      9 min
    6. Listening 2.0 – Social Media Listening Strategy
      Listening is a core part of all strategy, military, personal relationships, sales and social media. Observing your competitors before forming strategy and taking action, or listening to your customer for the purpose of engagement, rapport and opportunity seeking.  It all starts with listening.  In marketing, as in battle it is often one bold stroke that wins, knowing when, where and how we hit our adversary.  Today’s podcast is about Listening 2.0 and what it means to all of us.  Listening 2.0 is about making others feel listened to and understood, it’s not just about nodding our virtual heads or tabulating comments in a social media sentiment report.
      Photo Credit: Dr. X’s Vintage Photo Blog
      9 min
    7. 3 Things You Must Know About Social Media

      I was recently asked to summarize the what marketers must know about social media marketing by Jay Levinson. I was about to answer him when he added a stipulation in, in 3 points, only 3 summarize what marketers must know about social media. I thought I would share with you what I shared with him:

      1. It’s a conversation – As marketers in the past we have been awarded based upon our ability to craft messages and broadcast to an audience, a niche or a market segment.  People no longer want to be talked at.  In fact their conversations with each other on Twitter, Facebook, or even the videos they post on YouTube impact and define major brands.  As social media marketers we need to get involved in those conversations if we want to effectively brand and market online.
      2. It’s a listening tool – More than a conversation, social media marketing is about listening.  We need to be listening for opportunities to engage with people that are talking about our brand.  Social media gives us the opportunity to engage at the instant someone is talking about us (if we’re listening), and have relevant, personal and authentic conversations with our customers.  Use tools like Twitter search, Google Alerts, and SocialMention.com to monitor those conversations.
      3. Social media belongs to everyone, which is good and bad, it forces you to be different to win – As a marketer you no longer have control or a monopoly on a medium.  Social media tools are in everyone’s hands.  This is great news for anyone who wants to create a brand and generate revenues online.  This is also a bad thing, because it creates a lot of noise. You must have a distinctive message, offering and leadership style if you want to get noticed online.  To win you must be more engaging, add more value, and be more creative than everyone else if you want to rise above the noise.

        4. The post 3 Things You Must Know About Social Media appeared first on Shane Gibson's Podcast – AI and Digital Selling – B2B Sales and Influence.

        5 min
      4. Social Media Engagement

        Social Media Engagement

        There’s a lot of talk about being engaged. In particular in social media we talk about engagement as one of the key benchmarks of being a successful brand, marketer, blogger or personality online.  Today’s podcast is on what engagement is about. Here’s a short list of what engagement is:

        1. Complete listening, not just to hear but to make others feel heard.
        2. Present consistently
        3. Connected emotionally
        4. Aligned with values
        5. Contributing to dreams
        6. Seeing trust as an ends not a means
        7. Creating networks and meeting points

          8. The post Social Media Engagement appeared first on Shane Gibson's Podcast – AI and Digital Selling – B2B Sales and Influence.

          9 min
        8. The End of Social Media

          The End of Social Media

          Yes I have consumed the social media Kool-Aid. In fact I have opened my own roadside stand.  Social media is an exciting disruptive technology.  But the ride is almost over, the hype will die down after everyone has found everyone on Facebook and when even our dog has a blog. Marketers and the community at large will ask “Now What?”

          Social media will come to an end.  The ride is not over yet, we have a few good years ahead of us but the writing is one the wall.  My podcast today is about the end of social media and what it means to marketers, bloggers, business owners and the community as a whole.

          The post The End of Social Media appeared first on Shane Gibson's Podcast – AI and Digital Selling – B2B Sales and Influence.

          6 min
        9. Why not me? #whynotme

          This podcast answers another version of the question “Why?” with the answer “Why not me?”

          To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

          Blogathon 2009 for Vancouver Food Bank

          The post Why not me? #whynotme appeared first on Shane Gibson's Podcast – AI and Digital Selling – B2B Sales and Influence.

          8 min
        10. Why? #why

          This podcast is about the question: Why?

          This is an important question.

          It’s the most important question.

          Why?

          To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

          Blogathon 2009 for Vancouver Food Bank

          The post Why? #why appeared first on Shane Gibson's Podcast – AI and Digital Selling – B2B Sales and Influence.

          4 min
        11. Becoming and Influencing Thought Leaders

          Ronald Lee of Man Meets Woman Happy Sexy You and Vancouver Social Board sponsored this post for the blogathon for the Vancouver Food Bank.

          The topic Ronald chose was: What It Takes and/or How to Become a Thought Leader?

          This is a great question, have a listen to this podcast to hear about becoming and influencing thought leaders.

          To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

          Blogathon 2009 for Vancouver Food Bank

          The post Becoming and Influencing Thought Leaders appeared first on Shane Gibson's Podcast – AI and Digital Selling – B2B Sales and Influence.

          5 min

        About Shane Gibson's Podcast – AI and Digital Selling – B2B Sales and Influence

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