Shane Gibson's Sales Podcast – Social Selling – B2B Sales and Influence

This podcast answers another version of the question “Why?” with the answer “Why not me?”

To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

This podcast is about the question: Why?

This is an important question.

It’s the most important question.

Why?

To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

Ronald Lee of Man Meets Woman Happy Sexy You and Vancouver Social Board sponsored this post for the blogathon for the Vancouver Food Bank.

The topic Ronald chose was: What It Takes and/or How to Become a Thought Leader?

This is a great question, have a listen to this podcast to hear about becoming and influencing thought leaders.

To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

Jay Levinson says it takes up to 18  months for a the market to react and accept a new brand. Jim Janz says it takes 18 months it develop a leader. Fred Shadian says it takes 1000 training sessions to become a master.  Malcolm Gladwell says it takes 10,000 hours to become an outlier.

This podcast is about becoming a community building and marketing maven.  How long have you invested in yourself and your people?

This doesn’t need much of an intro. The title says it all. Marketers are lying to you about social media. People are designing speeches, and marketing packages around a topic they have very little background in. Listen to the podcast to find out why this is happening and what to do about it.

The last podcast I did was about “Getting Real in Social Media” and this is an extension of that. I’m a big proponent of the use of social media marketing and social networking in business. With that said, often social media helps us start a relationship, it can also help us nurture a relationship, but there are core sales skills needed to turn those relationships into revenues. There are dozens of core sales competencies but for this podcast I want to focus on three that social media marketers need to master:

#1) They need to master the art of Rapport Building

#2) They need to get good at Needs Analysis Selling

#3) They need to understand how to sell what people buy, and it’s not features, price or technology

To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

This podcast is a cautionary one for those of us that dove in blind and head first into Social Media. We were right. It’s the future of marketing and it’s changing the way we work, lead, and sell. With that said, we can still go broke wasting our time with Twitter, blogging, Facebook and Linkedin if we don’t have a plan to GET REAL.

This podcast is in response to the following question (via twitter):From @jaypiddy @shanegibson should front line sales staff blog? If so what should they blog about?

Have a listen to this podcast to hear my thoughts on the subject.

To Donate the the Vancouver Food Bank Click here or the image below. Every bit helps!

Last week in our podcast we discussed “Integrating Social Media Into Your Sales and Marketing Process.”  Today I would like to talk about what a social media roll-out plan could look like for your company or department.  If you’re a lone ranger, don’t worry, this will work for you too.  Based upon sections from our book Sociable! here’s a 13 point outline.  Listen to the podcast for a full description of these points:

* Agree goals (Buy-in)

* Pick your Platforms

* Assess Resources and Allocate them

* Social Media policy and guidelines

* Listening strategy and tool implementation (includes analytics, alerts and social search)

* Populate and customize build platforms

* Content development and roll-out social media calendar (Think notes in a symphony)

* Train and teach internal contributors

* Recruit or connect with external contributors (Encourage conversation and contribution)

* Train and develop external pro-active contributors

* Marketing and exposure for social media destinations

* Blogger and press outreach

* Spin-off Marketing Stage

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Today’s social media podcast is on Integrating Social Media into Your Sales and Marketing Process. I will discuss the Social Media Matrix that Stephen Jagger and I developed for Sociable! as well as the 7 Steps to Strategic Engagement and Integration which are:

* Identify Your Goal

* Identify Your Target Audience

* Pick the Right Platforms

* Map out Social Etiquette

* Implement Listening and Engagement Strategy

* Know Core Pains

* Uniquely Communicate Pills Mixing Marketing and Community

Related posts:

22 Social Media Tips Under 140 Characters

Twitter for sales tutorial video Part 1 & Part 2

The Future of Sales and Marketing Social CRM

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