Sober in the Country is an online grassroots initiative led by one passionate woman bringing a positive, peer-led culture shift to what has been the traditionally-worshipped rural Australian booze-culture.

It all began when SITC founder and NSW/ACT AgriFutures Rural Woman of the Year finalist Shanna Whan decided to break stigmas and go public with her story of recovery from trauma, PTSD, interfility and subsequent alcoholism.

Today Shanna is a public figure, sought-after motivational speaker, health-coach, rural advocate; and now official country ambassador for leading national alcohol awareness charity and ally, Hello Sunday Morning.

She has volunteered full-time for 4 years while establishing a profile that's since seen her travel extensively, address Parliament House, and deliver a TEDx talk.

She is seeking funding and Government support to get this real, relatable, information and education to all rural and remote working Australians who struggle to access adequate support and services locally into this gap.