WordPress is the best platform available to build your website on, as it is super customisable and truly versatile in the way you can incorporate features that improve the experience for your audience AND produce better results for you.⁠

Your website is everything in an online business, it’s where you drive traffic to, utilising it as an asset that helps communicate your brand to your audience.

It’s like your online home, and you have total control over what is on there! 

Are you doing these things on your website?

Consistency: Make the look, feel and messaging clear, concise and consistent across all platforms

Make it user-focused - it’s not about you! 

Make it mobile friendly: Mobile visitors can range from 60-70%, so it is important to ensure your site displays optimally on all devices.

Update it regularly: Give people a reason to come back, with new, fresh content weekly or monthly.

Keep It Simple: If your site is hard to read, super text heavy or difficult to navigate, you will lose potential customers.

Offer a Freebie: Start building your email list by offering a free, high value and relevant offer for visitors to opt in to

Include a CTA: What is the purpose of your site? Make it clear, and make it easy for visitors to take action.

Make sure it is secure 

A padlock icon, or lock icon, displayed in a web browser indicates a secure mode where communications between browser and web server are encrypted.

5 Ways to Monetize your Website 

1. eCommerce: Sell your physical or digital products through an online store⁠

2. Membership Portal: Create user restricted content and paid virtual products⁠

3. Online Course: Diversify your services and income by selling your expertise directly from your website⁠

4. SEO: Search Engine Optimisation will increase your traffic and allow you to reach new markets or people looking for your services⁠

5. Opt In Funnel: Collect emails and convert clients easier with an evergreen or launch specific funnel designed to elicit action in your ideal clients⁠

In today's episode I break down the difference between inbound and outbound marketing, and how they can be utilised as a part of a marketing strategy. I map out a marketing funnel, the first stages of a customer journey map and how the 6 areas of digital marketing are incorporated into this. 

I give you actionable tips on how to optimise your marketing systems including:

- Website 
- SEO
- Content Creation
- Social Media
- Email Marketing
- PPC Advertising