What is it truly like to start your own franchise? 

What challenges do you face as the franchisor? 

Shannon Wilburn is the innovative force behind the Just Between Friends Franchise System.

Today, she shares about the pivotal role of open communication and transparency in fostering strong relationships with franchisees.

She sheds light on the challenges and rewards of guiding a successful franchise system as well as navigating the demanding landscape of business ownership and her unwavering faith during periods of uncertainty and transformation.

So, if you are ready to dig deep into business and personal growth press play and listen in!

Episode Highlights:

• Shannon’s journey as an entrepreneur

• Evolution of Just Between Friends into a Franchise System

• Challenges of managing the franchisee-franchisor relationship

• Navigating conflicts and business interests

• Impact of personal issues on decision-making

• Challenges faced with an event-based business during Covid

Franchise Directory - https://www.sba.gov/document/support-sba-franchise-directory

Franchise Registry - https://www.franchiseregistry.com/

Current SBA SOP - https://www.sba.gov/document/sop-50-10-lender-development-company-loan-programs

Connect with Tracy

Personal LinkedIn: https://www.linkedin.com/in/tracy-panase/

JBF LinkedIn - https://www.linkedin.com/company/jbfsale

JBF Franchise System - https://jbfsalefranchise.com/

Email: [email protected]

Connect with Shannon

Personal LinkedIn - https://www.linkedin.com/in/shannonwilburn/

JBF LinkedIn - https://www.linkedin.com/company/jbfsale