Zak Mir talks to Rick Guiney, CEO MicroSalt, after several recent bulk orders this autumn for the provider of full-flavour, natural salt with approximately 50% less sodium.
As CEO, my focus is on building bridges with food companies and tastemakers who understand the science behind sodium, taste, and health. This is where MicroSalt can change the game for snack foods and other high-sodium products. We offer a heart-healthy, kosher, clean-label ingredient that adds all the flavor and sensation of eating salt without the sodium. It’s better for their customers and easily fits into modern food production processes.
MicroSalt® was awarded “Most Innovative Sodium Reduction Technology Company 2024″ by the Global Health & Pharma Awards last month, marking the third time the company has achieved this recognition.
This honor celebrates the cutting-edge proprietary technology that enables us to reduce sodium by up to 50%—all without compromising on taste.
This achievement is a testament to our commitment to innovation and excellence in delivering healthier solutions. For years, MicroSalt® has been addressing the sodium consumption problem, providing food producers the ability to offer healthier, sodium-reduced products without sacrificing flavor.
Advantages of MicroSalt®
While most sodium alternatives have a bitter aftertaste, MicroSalt® does not. This is because it’s not a substitute—it’s real salt that delivers the taste people crave with half the sodium. Using MicroSalt® results in healthier, significantly lower-sodium products that don’t compromise on flavor. Plus, since MicroSalt® is still salt, it doesn’t require an overhaul of the production process.
MicroSalt® is a patented ingredient that delivers natural salt more efficiently to the taste buds. You can use less and still achieve the flavor you want, resulting in full-flavored products with half the sodium of conventional options.
Additionally, MicroSalt® is: