Shareable Podcast

Hey there, Shareable listeners! This week we’re talking all about company culture: what it is, how we do it, and better yet, how we do it right. We’re joined by expert Mike Ganino, here to share all he knows about how to create and sustain your company’s story.

We clear the misconception that company culture is about ping pong tables and a snack room in the office. Because the truth is, it’s everything your business does.

We talk about how to discover your business’s culture, handle obstacles that get in the way of fully embodying it, and what an authentic company culture can mean for your business.

Not only that, Mike drops major knowledge about what to do about employees who don’t seem to care about your business’s culture, and how to create a narrative that all of your workers can get behind. Take a listen, you won’t be disappointed.

On today’s episode, we are joined by the amazing Melissa Agnes.

Melissa has revolutionized exactly HOW a business can truly expect the unexpected, and even more than that, be extremely prepared for it.

Melissa has worked in countless industries- NATO, Ministries of Foreign Affairs and Defense, governmental agencies, global non-profits and many more. A leading voice in the risk management industry, she has hosted a Tedx talk and appeared in Forbes, The Wall Street Journal, VIBE Magazine, and USA Today. Her book Crisis Ready: Building an Invincible Brand in an Uncertain World highlights “The Crisis Ready Model,” a step by step implementation to create the strong foundation your business needs for ultimate brand protection. In today’s episode, we discuss the 5 steps of the model to ensure your business is prepared, no matter how extreme the circumstances.

So go ahead and listen to all the knowledge Melissa has to offer!

• Running time: 41:55
• Subscribe on iTunes and leave us a review…we’d love to hear from you.

SHOW NOTES:

What should businesses know about “The Crisis Ready Model?” (4:40)

Understand that mindset is EVERYTHING. It is not something you can create and put on a shelf for emergency use. Your crisis ready plan needs to permeate throughout your entire business, day in and day out.

So, what are the steps to actually create this framework? (5:33) 

There are five steps to the model:

1. (6:37) Designing an audit. Understanding the culture of your organization is everything. This means thinking about WHO your brand is, its place in the world, and what it stands for. In this case, an audit is a simple conversation- a way to get to know your organization’s mindset. Ask yourself the questions: How does your brand view and handle current negative events? How does your brand view itself?

2. (10:52) Understanding variables and impacts. This step is all about education. It requires developing alignment between every individual in your business in understanding the fast paced world that we find ourselves, in which a crisis can develop in seconds. It also involves creating a streamlined plan, getting everyone on board with their role in your business and the accountability required for what will be delivered.

3. (11:58) Identifying high-risk crisis scenarios and stakeholders. This is when the data collection starts happening. It requires you to think deeply about your business and its relation to risk management: What are the high risk scenarios your business is most vulnerable to? Who matters most to your business? Collect the information to tackle the next step based on your answers to these questions.

How do you start collecting data? (14:34)
Collecting data means starting to understand any possible impacts you can possibly foresee for your business based on any scenario you can think of. Questions to consider: What is a crisis vs. an issue for your organization? Which are most likely to affect your brand? What is a worst case scenario for your business? What are the current strengths and weaknesses within your business currently?

What is the difference between an issue and a crisis? (16:34)
A crisis is a situation that stops business as usual because it requires full attention in order to combat. It threatens a long-term material impact on one or all of the following:

-People
-Environment
-Business operations
-The organization’s reputation
-The organization’s bottom line

4. (24:04) Develop strategy and create a program. Use your now recorded knowledge of your business to create two things: a crisis ready playbook with specific action plans and resources and crisis communication handbooks, which have scenario-specific strategies ready to go. In order to create these, ask yourself these questions:
-What will my employees expect from a crisis situation?
-What can I anticipate from my business immediately after a crisis?
-What will stakeholders demand from us in this sort of situation?
-How can my team be in a place to accurately and emotionally anticipate crises in real time, while matching the expectations of the stakeholders?

Keep these items on hand at all times so that your business can use them in times of crisis for immediate relief.

5. (29:16) Implementation. All the planning is done…but what is planning without experience? Of course, a fairly accurate thing to say would be that crisis management is like insurance. You know you need it, but you hope you never have to use it. But in this case, being prepared for the absolute worst allows you to handle the smaller bumps in the road like a pro. Crisis management is not a plan that only comes out in times of emergency; it’s a daily culture that your business chooses to undertake, day in and day out. It’s all about being prepared, because in today’s ever-changing world, anything can happen.

How do you begin to implement your plan? (30:00)
Every year or so, simulate each possible crisis to test your business’s response to them. In a controlled environment, bring in tools to make it feel as real as possible for your business team. Using your plan of action from Step 4, use role-players and tools to simulate social media to see how your business holds up against even the most threatening risk.

CONNECT WITH MELISSA

Melissa’s Website

CRISIS READY: BUILDING AN INVINCIBLE BRAND IN AN UNCERTAIN WORLD

Melissa on Twitter

Melissa on Facebook

Melissa on Linkedin

Melissa on Instagram

CONNECT WITH JEFF

Email Jeff

 @JGibbard on Twitter

Jeff on Facebook

Jeff on Linkedin (make sure to introduce yourself)

Jeff on Instagram

Jeff on Snapchat

CONNECT WITH CAROLINE

Email Caroline

Caroline on Twitter

Caroline on Instagram

 Caroline on LinkedIn

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On today’s episode, we are joined by the amazing Melissa Agnes.

Melissa has revolutionized exactly HOW a business can truly expect the unexpected, and even more than that, be extremely prepared for it.

Melissa has worked in countless industries- NATO, Ministries of Foreign Affairs and Defense, governmental agencies, global non-profits and many more. A leading voice in the risk management industry, she has hosted a Tedx talk and appeared in Forbes, The Wall Street Journal, VIBE Magazine, and USA Today. Her book Crisis Ready: Building an Invincible Brand in an Uncertain World highlights “The Crisis Ready Model,” a step by step implementation to create the strong foundation your business needs for ultimate brand protection. In today’s episode, we discuss the 5 steps of the model to ensure your business is prepared, no matter how extreme the circumstances.

So go ahead and listen to all the knowledge Melissa has to offer!

Running time: 41:55

Subscribe on iTunes and leave us a review…we’d love to hear from you.

SHOW NOTES:

What should businesses know about “The Crisis Ready Model?” (4:40)

Understand that mindset is EVERYTHING. It is not something you can create and put on a shelf for emergency use. Your crisis ready plan needs to permeate throughout your entire business, day in and day out.

So, what are the steps to actually create this framework? (5:33) 

There are five steps to the model:

1. (6:37) Designing an audit. Understanding the culture of your organization is everything. This means thinking about WHO your brand is, its place in the world, and what it stands for. In this case, an audit is a simple conversation- a way to get to know your organization’s mindset. Ask yourself the questions: How does your brand view and handle current negative events? How does your brand view itself?

2. (10:52) Understanding variables and impacts. This step is all about education. It requires developing alignment between every individual in your business in understanding the fast paced world that we find ourselves, in which a crisis can develop in seconds. It also involves creating a streamlined plan, getting everyone on board with their role in your business and the accountability required for what will be delivered.

3. (11:58) Identifying high-risk crisis scenarios and stakeholders. This is when the data collection starts happening. It requires you to think deeply about your business and its relation to risk management: What are the high risk scenarios your business is most vulnerable to? Who matters most to your business? Collect the information to tackle the next step based on your answers to these questions.

How do you start collecting data? (14:34) Collecting data means starting to understand any possible impacts you can possibly foresee for your business based on any scenario you can think of. Questions to consider: What is a crisis vs. an issue for your organization? Which are most likely to affect your brand? What is a worst case scenario for your business? What are the current strengths and weaknesses within your business currently?

What is the difference between an issue and a crisis? (16:34) A crisis is a situation that stops business as usual because it requires full attention in order to combat. It threatens a long-term material impact on one or all of the following:

-People -Environment -Business operations -The organization’s reputation -The organization’s bottom line

4. (24:04) Develop strategy and create a program. Use your now recorded knowledge of your business to create two things: a crisis ready playbook with specific action plans and resources and crisis communication handbooks, which have scenario-specific strategies ready to go. In order to create t

Welcome to Shareable, the Podcast about the impact that people and technology have on our lives and careers. If you’re the type of person that aspires to be more successful in life, by listening to the wisdom of successful people, then this show is for you. I’m Jeff Gibbard, the host of The Shareable Podcast, and I created this podcast because I am fascinated by technology and how it impacts our behaviors, our buying habits, our careers, our relationships…everything. I’m also constantly learning new

Hello Shareable listeners, this week on the show, we have special guest Andy Dane Carter!

We're following our new and final format, where guests come prepared to share recommendations for any pieces of media that they think you should be reading, listening to, or watching.

In this episode, we discuss how Andy built his real estate empire on his cell phone. Growing up in a single parent household, Andy knows the value of the knowledge he's gained and now, he's on a mission to share those secrets with you.

• Running time: 18:44 
• Subscribe on iTunes and leave us a review

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SHOW NOTES

Mentioned in this episode:

• Andy's Book

CONNECT WITH ANDY

• Email Andy
• Andy's website
• Andy's Podcast
• @andydanecarter1 on Twitter
• Andy on Facebook
• Andy on LinkedIn
• Andy on YouTube

CONNECT WITH JEFF

• Email Jeff
• @JGibbard on Twitter
• Jeff on Facebook
• Jeff on Linkedin (make sure to introduce yourself)
• Jeff on Instagram
• Jeff on Snapchat

CONNECT WITH CAROLINE

• Email Caroline
• Caroline on Twitter
• Caroline on LinkedIn

CONNECT WITH THE SHOW

• Call us
• Follow us on Instagram
• Follow us Twitter
• Like us on Facebook
• Listen on YouTube

SPECIAL THANKS TO

Ray, our Audio Engineer.

Thanks for cleaning up our voices and adding all that sexy production value.

Kurtis, our intern.

Thanks for all creating the show notes for this episode!

Elephants.

Thanks for being so dang smart and majestic.

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Hello Shareable listeners, this week on the show, we have special guest Andy Dane Carter!

We’re following our new and final format, where guests come prepared to share recommendations for any pieces of media that they think you should be reading, listening to, or watching.

In this episode, we discuss how Andy built his real estate empire on his cell phone. Growing up in a single parent household, Andy knows the value of the knowledge he’s gained and now, he’s on a mission to share those secrets with you.

Running time: 18:44 

Subscribe on iTunes and leave us a review

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SHOW NOTES

Mentioned in this episode:

Andy’s Book

CONNECT WITH ANDY

Email Andy

Andy’s website

Andy’s Podcast

@andydanecarter1 on Twitter

Andy on Facebook

Andy on LinkedIn

Andy on YouTube

CONNECT WITH JEFF

Email Jeff

@JGibbard on Twitter

Jeff on Facebook

Jeff on Linkedin (make sure to introduce yourself)

Jeff on Instagram

Jeff on Snapchat

CONNECT WITH CAROLINE

Email Caroline

Caroline on Twitter

Caroline on LinkedIn

CONNECT WITH THE SHOW

Call us

Follow us on Instagram

Follow us Twitter

Like us on Facebook

Listen on YouTube

SPECIAL THANKS TO

Ray, our Audio Engineer.

Thanks for cleaning up our voices and adding all that sexy production value.

Kurtis, our intern.

Thanks for all creating the show notes for this episode!

Elephants.

Thanks for being so dang smart and majestic.

[smart_track_player url=”http://traffic.libsyn.com/shareable/66_Andy_Dane_Carter_1.mp3″ title=”How to “Live4Free” and Run Your Empire From Your Cell Phone” artist=”Shareable” image=”http://shareablepodcast.com/wp-content/uploads/2018/09/show-icon.png” background=”default” social_linkedin=”

Welcome to Shareable, the Podcast about the impact that people and technology have on our lives and careers. If you’re the type of person that aspires to be more successful in life, by listening to the wisdom of successful people, then this show is for you. I’m Jeff Gibbard, the host of The Shareable Podcast, and I created this podcast because I am fascinated by technology and how it impacts our behaviors, our buying habits, our careers, our relationships…everything. I’m also constantly learning new

Densie Lee Yohn, Season 1 favorite and our resident brand and culture expert, came back to tell us about her new book.

In this episode, we discuss the link between brand and culture, what to do with a bad apple, and how you can practice leadership and fusion at any size and in any role at your business.

Running time: 33:14 

Subscribe on iTunes and leave us a review

SHOW NOTES

Mentioned in this episode:

Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies – Denise’s new book!

NPR: How I Built This

Where host Guy Raz explores the stories behind some of the world’s most popular companies.

The Culture Factor

A resource center from the Harvard Business Review for identifying your company culture and how to connect it to your business strategy.

Everyday Leadership by Drew Dudley

In this Ted Talk, Drew Dudley dispels the myth that leadership is something only the great among us can achieve. Through stories of his own life, he recounts moments where a small act of leadership had a lasting impact on someone else’s life. He challenges everyone to practice being leaders, everyday.

CONNECT WITH DENISE

Email Denise: [email protected]

Denise’s website

All of her other awesome books!

@deniseleeyohn on Twitter

Denise on Facebook

Denise on LinkedIn

Denise on YouTube

CONNECT WITH JEFF

Email Jeff

@JGibbard on Twitter

Jeff on Facebook

Jeff on Linkedin (make sure to introduce yourself)

Jeff on Instagram

Jeff on Snapchat

CONNECT WITH CAROLINE

Email Caroline

Caroline on Twitter

Caroline on LinkedIn

CONNECT WITH THE SHOW

Call us

Follow us on Instagram

Follow us Twitter

Like us on Facebook

Listen on YouTube

SPECIAL THANKS TO

Ray, our Audio Engineer.

Thanks for cleaning up our voices and adding all that sexy production value.

Kurtis, our intern.

Thanks for all creating the show notes for this episode!

My Dad.

Happy Father’s Day, Dad. Your love, compassion, and willingness to admit fault and learn from it have forever shaped how I walk through thi

Welcome to Shareable, the Podcast about the impact that people and technology have on our lives and careers. If you’re the type of person that aspires to be more successful in life, by listening to the wisdom of successful people, then this show is for you. I’m Jeff Gibbard, the host of The Shareable Podcast, and I created this podcast because I am fascinated by technology and how it impacts our behaviors, our buying habits, our careers, our relationships…everything. I’m also constantly learning new

Hello Shareable listeners! This is our last bonus episode of Season 2! For this episode, we are joined by Christina Harbridge. Christina is the founder and CEO of Allegory Inc., a behavioral change company. In her life, she has founded a debt collection agency, built a successful finance industry company, participated as a NASA test subject, and created large-scale metal sculptures. In this episode, Christina shares some of her tactics for creating positive relationships through authentic conversations. With Christina’s help, Shareable will be giving away three signed copies of Swayed to our listeners. Just call our number, 551-257-4273, and leave a voicemail with your best story. We will announce three winners online and create an episode in season 3 of Shareable with your story (assuming you give us permission). Download this Episode

Running time: 50:21 

Subscribe on iTunes and leave us a review

SHOW NOTES (18:09) – Have you ever met someone you can’t help? It depends, some people just tend to struggle more than others. For example, introverts may find that starting conversations is exhausting. However, Christina always recommends using a rational strategy for influence. She will help clients understand how her methods will ultimately help them succeed in comparison to their current methods. This logical rational usually resonates with her clients. (21:55) – What is semantic linguistics? It is a way of conversing with people in an authentic, non transaction way. When she started her collection business, Christina found that many of the contemporary tactics used by collection agencies seem manipulative. She wanted to redesign the business by having her employees uphold positive attitudes. Through her research, she found that people often let their body drive the conversation, rather than their intellect. The most impactful communication of influence is performed when both parties feel comfortable. Christina stated that one needs to listen before convincing. (28:40) – Why don’t we always behave in a non transactional way? We were raised to cast aside many of our strong emotions. Sadness and anger were often portrayed as bad emotions, but these emotions are essential. Our emotions shouldn’t be numbed. For example, good meetings should be somewhat uncomfortable. All participants shouldn’t always agree or else nothing will be improved. (33:45) – As an introvert, how do you find the energy to address these conversations and emotions? One of Christina’s strategies is to get the other person talking more. In her collection business, she found that trying to calm someone down on the phone when they are extremely upset never works. Rather, you need to match or exceed their concern for the problem. This will cause the other person to talk more and in a less intense manner. (39: 23) – What is a good way of getting your clients to tell a story? Christina recommends to have the clients write down experiences or stories that you love everyday. Don’t try to pick the perfect story for what you are trying to sell. Pick the stories that convey the right emotions. The key to great storytelling is helping people find themselves in your story with random details. Our goal is to relive the story, not talk about it. There should always be a twist or some type of surprise that the audience couldn’t predict. ADDITIONAL NOTES Take advantage of our giveaway and earn yourself a signed copy of Christina’s book, Swayed! The book is also available for purchase on Amazon and can be found here. Christina is currently working on an online course to discuss the positive