Shareable Podcast

Shareable Podcast

By Jeff GibbardSociety & CultureBusinessTechnologyPersonal Journals
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Shareable Podcast episodes

  • #63: The Subtle Art of Under-Thinking It | Adam Pierno
    Welcome to Shareable, the Podcast about the impact that people and technology have on our lives and careers. If you’re the type of person that aspires to be more successful in life, by listening to the wisdom of successful people, then this show is for you. I’m Jeff Gibbard, the host of The Shareable Podcast, and I created this podcast because I am fascinated by technology and how it impacts our behaviors, our buying habits, our careers, our relationships…everything. I’m also constantly learning new
    44 min
  • #63: The Subtle Art of Under-Thinking It | Adam Pierno
    Hey Shareable listeners, here is another bonus episode! We were lucky enough to have Adam Pierno join us! Adam Pierno has built strategies for clients for over 20 years. He began working in the advertising industry in the creative department. After acting as a creative director for Verizon, he started to focus on strategy. He is currently the Chief Strategy Officer for Santy. He is also an author, speaker, editor, and podcast host. He has worked with many prestigious brands, such as Delta Air Lines, Dunkin’ Donuts, Mercedes-Benz, and more. He hosts a podcast called “The Strategy Inside Everything Podcast,” where he analyzes strategies behind events in pop-culture, business, sports, and politics. He wrote a book called “Under Think It,” which acts as a guide book for creating strategies with real-world examples and compelling insights. Strategy isn’t only for marketers, any professional can benefit from learning how to build a simple strategy and communicate it effectively. Download this Episode
    Running time: 43:51 
    Subscribe on iTunes and leave us a review
    SHOW NOTES (4:31) – What is strategy? And why are people so bad at it?
    Many marketers tend to use elegant words and cram way too much content into the first 20 slides of a slideshow. Yet they still get confused when their clients don’t like their creative work. Adam said, “Strategy is just about taking information and making a plan.” Complex words just confuse the client and does help not encourage trust.
    (6:39) – How do you deal with the complexity of marketing?
    The marketing business is always going to be complex. But this is why it is even more imperative to create simple strategies. It is unavoidable that the process will get extremely complicated, so don’t start with confusing language. Be clear and concise, it will alleviate some of the future complexity.
    (15:28) – Does the additional measurement of digital create more opportunities or more problems with communicating with clients?
    It depends. Some of the recent digital techniques are so new that they don’t offer any measurement. This can clients to feel doubtful. Even though the advertisements don’t have any key performance indicators (KPIs), they may still have a lot of value. Technology is changing and we no longer live in a time where you can advertise on Seinfeld and hit 95% of your target audience. Every client reacts differently so ultimately it is your job as a marketer to effectively communicate your plan.
    (19:00) – How do you convey the complex aspects of marketing?
    Adam tends to create flows which show the path he is trying to create. However, he would never directly show the whole flow to the client in a slide deck because they would never be able to comprehend it.
    Rather, he hosts sessions to educate the client on certain aspects of advertising campaigns so it will be easier to present related concepts in the future. Even if the client doesn’t completely understand the concepts, it doesn’t really matter. They will still understand its complexity and respect your expertise.
    (24:38) – Do you worry about making the strategy too simple?
    It is all about how you present the information. Adam has a great strategy on how to communicate information to clients. He keeps the main slideshow barebones and does not exceed 20 slides in length. He uses these slides to explain the logic of the plan. He will then keep around 100 slides in the appendix so that if
    44 min
  • #62: What Makes You Tick? How To Find Your Sense of Purpose in Business | Dr. Richard Shuster
    Welcome to Shareable, the Podcast about the impact that people and technology have on our lives and careers. If you’re the type of person that aspires to be more successful in life, by listening to the wisdom of successful people, then this show is for you. I’m Jeff Gibbard, the host of The Shareable Podcast, and I created this podcast because I am fascinated by technology and how it impacts our behaviors, our buying habits, our careers, our relationships…everything. I’m also constantly learning new
    22 min
  • #62: What Makes You Tick? How To Find Your Sense of Purpose in Business | Dr. Richard Shuster
    Welcome to the second bonus episode of Season 2! Dr. Richard Shuster joined us to make this special episode. Richard is the host of The Daily Helping Podcast, a podcast dedicated to helping people become the best version of themselves. He is a clinical psychologist with a specialization in forensics and neuropsychology. Also, he is starting a non-profit charity to help children reach their potential by providing speech, physical, and occupational therapy. Before finding his calling, Richard worked in technology for many years. But his life was changed forever when he survived a horrific car accident. He suffered extensive injuries including a broken back. During his recovery, Richard felt unfulfilled by his life’s accomplishments and wanted to do more, so he resigned from his executive position to seek more meaningful work. In this podcast, Richard shares with us his definition of “purpose-driven” and how following that mentality has helped him find fulfillment at work and everywhere else. For anyone who’s stuck or struggling to find 1.) what your passions are and 2.) how to turn those passions into meaningful work then this episode will help get the wheels turning. Richard is a delight and we know you’re going to enjoy this episode! Download this Episode SHOW DETAILS
    Running time: 21:31 
    Subscribe on iTunes and leave us a review
    SHOW NOTES (10:45) – How did your near death experience give you a sense of drive, passion, and purpose? Richard spent a lot of time reflecting on his life after the accident. He came to the conclusion that everything we do should be purpose-driven and we should focus on altruism. They key is to find something that you are passionate about that you can making a living off of, but also makes the world a better place. The opportunities are not as rare as many think. (12:40) – Is their a process to become purpose-driven? For Richard, the process unfolded organically. He went from working 80 hours a week to 0 hours a week; so he had plenty of time to reflect. He recommends journaling, reading, and meditation. If you’re unsure what your passions are, Richard recommends writing often and look for patterns that may indicate interest in certainty ideas, activities, etc. (15:47) – How will you measure the success of your endeavors? The Daily Helping’s mission is intentionally aspirational; it won’t have a definitive end. However, the movement is quantifiable. Richard’s goal is to inspire a million people to post an act of kindness on a daily basis. ADDITIONAL NOTES Go and do something nice for someone you don’t know. Surprise yourself by surprising someone else! CONNECT WITH JEFF
    Email Richard
    Richard’s website
    Richard on Facebook
    @thedailyhelping on Twitter
    Richard on Instagram
    CONNECT WITH JEFF
    Email Jeff
    @JGibbard on Twitter
    Jeff on Facebook
    Jeff on Linkedin (make sure to introduce yourself)
    Jeff on Instagram
    Jeff on Snapchat
    CONNECT WITH CAROLINE
    22 min
  • #61: Exactly How to Sell...Without A Background in Sales | Phil M. Jones
    Welcome to Shareable, the Podcast about the impact that people and technology have on our lives and careers. If you’re the type of person that aspires to be more successful in life, by listening to the wisdom of successful people, then this show is for you. I’m Jeff Gibbard, the host of The Shareable Podcast, and I created this podcast because I am fascinated by technology and how it impacts our behaviors, our buying habits, our careers, our relationships…everything. I’m also constantly learning new
    54 min
  • #61: Exactly How to Sell...Without A Background in Sales | Phil M. Jones
    Hey Shareable listeners! We're back with brand new episodes! For our first bonus episode, we have special guest, Phil M Jones. Phil Jones entered the business world at the age of 14 by hiring his friends to wash cars. Since then he has owned several businesses ranging in services from landscaping to printing. In 2008, he decided it was time to dedicate his future to helping others to succeed. Through his experience in sales, he found that it's often misunderstood as creating unjustified hype; he aims to demystify this process in his book and workshops. In this episode, Phil shares some of his knowledge about how to improve your sales techniques. One key takeaway is that in order to make a sale a salesperson must first convince themselves that they can deliver on their promises. He also mentions several ways of connecting emotional attachment to the decision making process. Ultimately, there is no one-size-fits-all solution, but every sales begins by asking the right questions. Go ahead take a listen! We've kept you waiting long enough! Download this Episode

    SHOW DETAILS

    • Running time: 53:02 
    • Subscribe on iTunes and leave us a review

    SHOW NOTES

    (5:18) - Why does everyone look for the silver bullet for overwhelming success, when they just need to be 5% or 10% better? This push for giant metrics of improvement creates an unnecessary anxiety that limits success. Instead, people need to look for areas of continuous improvement. Look at what you are doing and see where you can add elements of success. The difference between people who are doing fine and those who are very successful are those marginal differences of reflection and review. (11:21) - Do you think it is possible to get anybody to fall in love with sales? Yes - but on one condition. The first sale that needs to happen must be on yourself. You must convince yourself that you can convince. You must have an internal belief that you can deliver on your promises. As sales people, we are looking to assist the decision making process. In order to help, we need to believe in what we are fighting for. (20:59) - How do you find the right words that sell? Look at conversation patterns to find where conversations were being controlled in the right way. You need to set yourself up by prefacing the sale with the right questions. After asking questions with ubiquitous subjectivity. Phil always use the magic words, "I bet your a bit like me." By asking the right questions in a logical order, you can guide the consumer through the decision making process step-by-step. Phil says he could never recommend anything to anybody unless he could say these words "because of the fact that you said..." This is the final step from transitioning the consumer from the subjective questions to the realization of the need. (33:05) - How do you decide which questions to ask in different scenarios? It’s all about having the right tools to use at the right time. Phil has one basic framework that he has found works very well. It’s a three step process.

    1. Ask a question about their future backed with linear probing to fully understand their vision.
      • This will allow the customer to picture their desired future.
    2. Ask they feel about that hypothetical future.
      • This allows the customer to get a taste of that desired emotion.
    3. Ask what would the consequences would there be if that future didn’t come true.
      • These questions create urgency to act on their emotions.

    (45:14) - Do you think that any business can benefit from a positioning document? It is not about having the document or not. The question should be more concerned with do you receive leads from that method that allows you to have a conversation. First find the right questions and then find the right tools that help facilitate conversations. ADDITIONAL NOTES The book that Jeff and Phil refer to in this podcast is "Exactly What to Say: The Magic Words for Influence and Impact." It will teach you the tactics of persuasive language to help you make the sale or successfully navigate any conversation. You can buy this on Amazon. Phil has an upcoming book called "Exactly How to Sell: The Sales Guide for Non-Sales Professionals” that will be released early next year. It is a distillation of the sales process for those of you looking for how you can apply this logic to any conversation. You can pre-order this book on Amazon.

    • Email Phil
    • Phil's website
    • Phil on Facebook
    • @philmjonesuk on Twitter
    • Phil on LinkedIn
    • Phil on YouTube
    • Phil on SoundCloud

    CONNECT WITH JEFF

    • Email Jeff
    • @JGibbard on Twitter
    • Jeff on Facebook
    • Jeff on Linkedin (make sure to introduce yourself)
    • Jeff on Instagram
    • Jeff on Snapchat

    CONNECT WITH CAROLINE

    • Email Caroline
    • Caroline on Twitter
    • Caroline on LinkedIn

    CONNECT WITH THE SHOW

    • Call us
    • Follow us on Instagram
    • Follow us Twitter
    • Like us on Facebook
    • Listen on YouTube

    SPECIAL THANKS TO

    Ray, our Audio Engineer. Thanks for cleaning up our voices and adding all that sexy production value. Kurtis, our intern. Thanks for all creating the show notes for this episode! Your host Jeff Gibbard. He made sure this episode made it through production even though we've been super busy. Thank you :)

    54 min
  • #61: Exactly How to Sell…Without A Background in Sales | Phil M. Jones
    Hey Shareable listeners! We’re back with brand new episodes! For our first bonus episode, we have special guest, Phil M Jones. Phil Jones entered the business world at the age of 14 by hiring his friends to wash cars. Since then he has owned several businesses ranging in services from landscaping to printing. In 2008, he decided it was time to dedicate his future to helping others to succeed. Through his experience in sales, he found that it’s often misunderstood as creating unjustified hype; he aims to demystify this process in his book and workshops. In this episode, Phil shares some of his knowledge about how to improve your sales techniques. One key takeaway is that in order to make a sale a salesperson must first convince themselves that they can deliver on their promises. He also mentions several ways of connecting emotional attachment to the decision making process. Ultimately, there is no one-size-fits-all solution, but every sales begins by asking the right questions. Go ahead take a listen! We’ve kept you waiting long enough! Download this Episode
    SHOW DETAILS
    Running time: 53:02 
    Subscribe on iTunes and leave us a review
    SHOW NOTES
    (5:18) – Why does everyone look for the silver bullet for overwhelming success, when they just need to be 5% or 10% better? This push for giant metrics of improvement creates an unnecessary anxiety that limits success. Instead, people need to look for areas of continuous improvement. Look at what you are doing and see where you can add elements of success. The difference between people who are doing fine and those who are very successful are those marginal differences of reflection and review. (11:21) – Do you think it is possible to get anybody to fall in love with sales? Yes – but on one condition. The first sale that needs to happen must be on yourself. You must convince yourself that you can convince. You must have an internal belief that you can deliver on your promises. As sales people, we are looking to assist the decision making process. In order to help, we need to believe in what we are fighting for. (20:59) – How do you find the right words that sell? Look at conversation patterns to find where conversations were being controlled in the right way. You need to set yourself up by prefacing the sale with the right questions. After asking questions with ubiquitous subjectivity. Phil always use the magic words, “I bet your a bit like me.” By asking the right questions in a logical order, you can guide the consumer through the decision making process step-by-step. Phil says he could never recommend anything to anybody unless he could say these words “because of the fact that you said…” This is the final step from transitioning the consumer from the subjective questions to the realization of the need. (33:05) – How do you decide which questions to ask in different scenarios? It’s all about having the right tools to use at the right time. Phil has one basic framework that he has found works very well. It’s a three step process.
    Ask a question about their future backed with linear probing to fully understand their vision.
    This will allow the customer to picture their desired future.
    Ask they feel about that hypothetical future.
    This allows the customer to get a taste of that desired emotion.
    Ask what would the consequences would there be if that future didn’t come true.
    These questions create urgency to act on their emotions.
    (45:14) – Do you think that any business can benefit from a positioning document? It is not about ha
    54 min
  • Where Did Shareable Go? Here's The Answer.
    Welcome to Shareable, the Podcast about the impact that people and technology have on our lives and careers. If you’re the type of person that aspires to be more successful in life, by listening to the wisdom of successful people, then this show is for you. I’m Jeff Gibbard, the host of The Shareable Podcast, and I created this podcast because I am fascinated by technology and how it impacts our behaviors, our buying habits, our careers, our relationships…everything. I’m also constantly learning new
    8 min
  • Where Did Shareable Go? Here's The Answer.

    Hey everyone, we've been gone a little while. Probably too long. We've had a lot of things going on and booking guests and publishing episodes have fallen behind. Part of the reason is that we lost our studio when we moved in the new office after our company was acquired. So, our studio is a tiny room with one microphone right now. The other reason is that after the merger, both Caroline and I got very busy moving into our new roles. Don't Worry We're still committed to this show, we've just fallen behind. We have 4 episodes in the queue that just need some light edits, and a post with show notes for each. We also have 3 new episodes for our upcoming season. We've changed the format into, what we think will be, our final form. We'll be back soon. My hope is to get our episodes out starting next week, and then get on a consistent publishing schedule following that. Thanks for the support. We appreciate you. -Jeff and Caroline

    8 min
  • Where Did Shareable Go? Here’s The Answer.
    Hey everyone, we’ve been gone a little while. Probably too long. We’ve had a lot of things going on and booking guests and publishing episodes have fallen behind. Part of the reason is that we lost our studio when we moved in the new office after our company was acquired. So, our studio is a tiny room with one microphone right now. The other reason is that after the merger, both Caroline and I got very busy moving into our new roles. Don’t Worry We’re still committed to this show, we’ve just fallen behind. We have 4 episodes in the queue that just need some light edits, and a post with show notes for each. We also have 3 new episodes for our upcoming season. We’ve changed the format into, what we think will be, our final form. We’ll be back soon. My hope is to get our episodes out starting next week, and then get on a consistent publishing schedule following that. Thanks for the support. We appreciate you. -Jeff and Caroline
    8 min

About Shareable Podcast

From the publisher's feed

This is Shareable — the show where we learn how to actually know things.